KOMUNITAS ORGANIK INDO.

ORG
SOCIAL COMMUNITY&ITS SOCIAL MEDIA MARKETING STRATEGY
BPK. CHRISTOFFEL EMILLE
TO BUILD A COMMUNITY IS TO ESTABLISH A GIANT STRENGTH
FROM A TINY INDIVIDUALS/ENTITIES WITH A HUGE NUMBERS
CHALLENGE IN THIS COMMINITY:
-NOT POPULAR
-EASY TO MISUNDERSTOOD
-HUGE IN CRITERIA
SOLUTIONS
COMMUNICATING
EDUCATING
BROADCASTING
GOALS
-ORGANIC IS EASY TO GET+CHEAP (GOALS OF COMMUNICATION)
-CHEAP: CUTTING THE SUPPLY CHAIN DISTRIBUTION
-BAZAAR OF ORGANIC PRODUCTS (ATTRIBUTES) INVITATION
THOROUGH SOCIAL MEDIA)
-TOOLS: WORKSHOP+SEMINAR ORGANIC PRODUCTS
-HARVESTING DATA FROM CUSTOMERS:CUSTOMER REWARD-> DBS
=== DBS-> INVITE THEM TO THE NEXT EVENT

PPL DOESNT REALLY APPRECIATE LOCAL

-POOR HEALTH
-ECONOMY OF MICRO UNTOUCH
-DAMAGE ENVIRONMENT
-BAD FOR ENTREPRENEURSHIP
CAMPAIGN AS A TOOL OF COMM
INSURE:PPL DOESNT REALLY APPRECIATE LOCAL
CAMPAIGN:#LOCAL4LOCAL
SHOW: FESTIVAL LOKAL UNTUK LOKAL
COMMUNI CARING: BAZAAR, WORKSHOP, AND TALKSHOW
BE FRIEND W/ MEDIA: KOMPAS GROUP.
WHITE FLOWER COMM: CUSTOMERS