Rasi Seeds (P) Ltd.

Vegetable Seeds Division(HyVeg)

S& M-South
Monthly Market Scenario
State
Mont
h-

Maharashtra - Pune
Oct & Nov

1.Weather & Climatic condition:

Patriculars
Average Temperature
Minimum Temp.
Maximum Temp.
Rainfall
Season
Cropping Pattern

Oct&Nov
240C
140 C
340 C
Moderate
Winter
Rabbi Season

Forecast (Dec)
220 C
120 C
320C
Nil
Winter
Rabbi Season

2. Competitors Activities:
a. Product development activities:
crops
Marigold
Pea
Pea
watermel
on

New hybrid
introduced
Noble seeds waradlakshmi
Welcome
seeds- Nirali
JK-124
Kalash-1127

Segment

Price Structure

Yellow (1000
seeds)
Goldie

1250

Goldie
Kalindi

150/kg
4500/kg

Ongoing Trials
(Segment)

135/kg

b. Competitors schemes:
Crops

Schemes

Supporting Document
(if any)

c. Promotional Activities:
Crops

JK Seeds - Okra
VNR Seeds Okra
Welcome Seeds
Cucumber
East West Seeds
Andaman

No. of Field
days(in which
region are they
focusing)
0
0
0

No. of Jeep
campaign(their
focused regions)

Field
visits(focused
areas)

5
4
4

Nasarapur
Nasarapur
Solapur Road

Raigad

3. HyVeg Activities:
a. Promotional Activities:

Field Visits

Crops

No. of
Field
visits

Tomato
Bittergour
d

2
1

Month

Oct& Nov
Area Covered
(Taluka/Mandal)
Haveli
Dound

No. of
Field
visits
2

Dec (Planned)
Area
Covered(Taluka/Man
dal)
Haveli, Nasarapur

Jeep Campaign:
No. of Days

Major Crops Focused

Area
Covered(Taluka/Ma
ndal)

Oct
Nov
Dec(Plann
ed)

Month

Okra, Cucumber

Other Activities
Commision
Agent Meeting

Trader Meeting

Oct& Nov
Dec (Planned)
1
b. Product development Activities:
Crops

Dound, Nasarapur,
Haveli

Ongoing Trials

Pre Sowing
Meeting

Any other
activities

Segment

Evaluation(comments
)

c. Feed back on new Hybrid introduced:

Hybrid

Segment

Strength

Weakness

Threat

Shiny

gypsy

Yield,fruit
size,disease
resistance

Light colour
fruits than
gypsy

Lavanya

Gypsy

Excellent
Fruit colour

Less
disease
resistance

Climatic
fluctuation
shows
different
results
Climatic
fluctuation
shows
different
results

opportunit
ies
High
potential

High
potential

4. Action Plans for next month (Dec):

a. Sales plan:
Crops

Qty Placed in
market(in Kg)

Qty need to be
placed to meet
the target(in Kg)

Comments( if any)

Tomato
Cucumber
Okra

8
15
3000

10
20
3000

b. Liquidation plan:
Hybrid/Variety
Cucumber shiny
Okra Sahiba

Liquidation plan
Campaigning, Farmer meetings
Pre sowing meetings, retailers meeting