Return On Investment

Marketing Activities
units produced
cost per unit
man-hours
cost per man-hour
cost of campaign
number of views
response rate %
number of conversions
cost per acquistion
ave units per customer
incremental units sold
list price per unit
discount
actual revenue per unit
cost per unit
contribution margin per unit
incremental profit
ROI
dollar in profti/dollar in marketing

ROI=incremental profit-cost of campaign)/cost o

lawn signs
$

$
$
$
$
$
$
$

20
2.00
4
8
72.00
50000
0.10%
50
1.44
5
250
15.00
15.00
10.00
5.00
1,250.00
1636%
17.36

posters

$
$
$
$
$

20
###
8
8
104.00
50000
20%
90
1.16
5
450
2.00
###
2.00
0
2.00
900.00
765%
8.65

free social media

0
$

$
$
$
$
$
$
$

6
8
48.00
500
1%
5
9.60
5
25
15.00
15.00
15.00
375.00
681%
7.81

cost of campaign)/cost of campaign

faculty coupon
1000
0.04
4
8
$
72.00
1000
80%
900
$
0.08
1
900
$
60.00
$
6.00
$
54.00
$
30.00
$
24.00
$
21,600.00
29900%
$
300.00