FOR IMMEDIATE RELEASE

Media Contacts:
Gretchen Armentrout
The Office of Annual Giving
540-568-8902
housergh@jmu.edu

Rachel Kearney
James Madison University
201-788-3003
kearnern@dukes.jmu.edu

The Dukes Seek Treasure

Harrisonburg, Va. February 19, 2016. JMU faculty, staff, students,
parents, alumni and friends are coming together March 15 to host the universitys
first Giving Day with the help of volunteers across campus. Volunteers will
combine donors on and off-campus with the incentive to focus on the long-term
vitality of James Madison University.

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Seeking Treasure 2

In the 24-hour span of Giving Day, the Office of Annual Giving has a goal of 568
donors. Volunteers from JMU organizations like clubs, Greek life, and student
employees will post on their personal and organizations social media accounts
using the JMU Giving Day hashtag, will change their cover photos to a JMU
Giving Day photo, and will send emails to alumni and parents on Giving Day.
Volunteers are encouraged to participate in on-campus Giving Day activities and
to consider making a gift.
Donors can support the advancement of JMU by contributing to their favorite
academic program or donating to one of the five priority funds, which are, the
Madison-Vision Fund, The Madison Forever- Scholarship Fund, the Athletic
Fund, the Madison Endowment, or the Faculty Success Fund.
Each priority fund is concentrated on the different needs and desires of the
university. The Vision Fund is for higher education at JMU, the Scholarship Fund
is an emergency fund to support students that run into financial crises, the
Athletic Fund is to support student-athletes needs and the athletic budget, the
Madison Endowment is an ongoing support fund for JMU, and lastly, the Faculty
Success Fund supports the high-quality faculty at JMU.
Donors may make a gift and watch it grow in combination with hundreds of
others. Donors may see how their gift to JMU will truly have a lasting impact.
Together, JMU donors will enhance Madisons Treasure.
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Seeking Treasure 3

About the Office of Annual Giving

Annual donations from alumni, parents, employees, students, and friends are the
backbone of giving at the university. Annual donations ranging from $1 to
$24,999 per year enhance JMU's student-centric environment. With yearly
contributions, donors help provide a critical and consistent stream of support for
James Madison University. The Office of Annual Giving consistently updates
donors about the progress of the university as well as encourages them to attend
donor events. More information about the Office of Annual Giving is available at
http://www.jmu.edu/annualgiving/.