Motion Graphics

(Logo Animation)
Show Reel Guideline

Logo animation Keypoints

Keep it simple
Simplicity is the soul of an effective visual identity. Versatility and simplicity are hallmarks of an outstanding
logo. Logo designshould be scalable to any size without losing any image quality or visual impact
Typography is Crucial
Font's legibility must be of primary concern.Stick With One Or Two Fonts, Max
Typefacesare selected for their distinctive character, variety of weights, widths and proportions. Select a
typeface that is common to most computer operating systems.
Colors
Color palettes bring a very pleasant harmony and cohesion to any good design, and motion graphics and
titles are no exception.
Tagline
A wittySlogan or taglinecan complement your logo well, imparting a sense of personality and what your
business is all about. Often times how your new prospects get to know you.
File Formats
File Formats are also very important. We create 98% of our logo designsvector based to ensure scalability
without sacrificing sharpness and clarity or reducing in resolution. The native vector based file will remain
scalable and can be formatted to most required file formats.
Effective Communication
Effective communication continually is vital. There should be consistency of character, style and tone in
every aspect of your media communication.

Criteria

You can create your logo/ Any logo can use

With proper sound and music
Size should be Pal/HD
Try to use Vector Images it gives more clarity

Creative Aspect

Proper Lay outing

It should be interactive
Add proper transitions & Effects
Proper Typography
Colour combination
Proper sound sync
Proper Timing

Processing step
Step-1

Use the project setting , which be mentioned below

Maximum use vector images.
After the rough animation , get approved by the concerned
Faculty

Step-2

Animation Fine tuning to be done

Music & sound mixing

Colour correction

Take one lower version output show to the faculty

Lower Version Output to be mailed to HO

Step-3

Fine tuning to be done

Final Output

The output format should be followed as prescribed below.

Submission format
Sef introduction of Student
(Script will be provided by HO)

Standard Music
(Guideline will be provided by HO)

Logo with opening Credits

( Guideline will be provided by HO)

Water Mark (Will be provided by HO)

Video Format .MPG/ .mov
Codec- H.264, MPEG-4
PAL/HD
720x576/1280X720