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2011

109

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Aaker, D. Kumar, V. Day, G. (1998) Marketing Research, 6th ed., John


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, 1 .A.
& , 28-30
2011, .
,
.,
,
.

Grigorof,
.
(2011)

-
, 1 .A.
& , 28-30 2011,.
,
.

,
..
(2009)


, Perceptum Magazine, L- 2009
http://www.perceptum.gr/index.php?option=com_content&task=view&id=85
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.,

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..
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Karanassios, ., Pazarskis, ., itsopoulos, . and Chasiotou, A.


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