TEAM BUILDING STRATEGY & TACTICS

Becky Babcock & Brad Nix

Path & Post Team

#1 ERA Team in Units

#1 ERA Team in AGC

BEST

#1 Local Team in Units

#1 Local Team in Volume
#1 Local Team in AGC

REAL ESTATE

Fake. Cheap. Salesy. Cookie Cutter. Cheesy.

REAL ESTATE AGENT

Fake. Cheap. Salesy. Cookie Cutter. Cheesy.

ZERO MOMENT OF TRUTH

SEEK KNOWLEDGE

WATCH VIDEOS

ASK THEIR NETWORK

READ REVIEWS

WHAT MAKES YOU UNIQUE?

DIFFERENT FORMATS

TEAMS

When we tell people to do

their jobs, we get workers.
When we trust people to get
the job done, we get leaders.

Managers expect us to
work hard out of obligation.
Leaders inspire us to work
hard with pride.

A team is not a group of

people that works together.
A team is a group of people
that trust each other.

The leaders who get the most from

their people are the leaders who
care the most about their people.

Understanding Transitions

300

SERVICE NOT SALES

250

200
150
100
50

Understand the clients life transition.

Remember its unique for them.
Earn the business every time.
Add value every step of the way.
Earn referral worthy reviews.

0
03

04

05

06

07

280
Units

08

09

10

11

12

13

14

15

$65 Million
Volume

$1.85 Million
Commission Revenue

5 REASONS WHY A TEAM IS BETTER

1. INFRASTRUCTURE OF PEOPLE & PROCESSES TO

ENHANCE COLLABORATION, SUPPORT, & CULTURE
2. DIVISION OF LABOR TO IMPROVE CLIENT SERVICE
3. EXPERTS PERFORM SPECIALIZED ROLES TO
INCREASE REVENUE FOR EVERYONE
4. THE SYSTEM WORKS EVEN WHEN YOU ARE NOT SO
YOU CAN GET YOUR LIFE BACK
5. BUILD A BUSINESS YOU CAN SELL SOMEDAY

STRATEGY & TACTICS

WHEN DO YOU TAKE THE NEXT STEP?

10-15 Active Listings

25-35 Annual Closings

WHATS STOPPING YOU?

RELEASE FEAR DIVE IN

5 MISTAKES TO AVOID
1.
2.
3.
4.
5.

Hiring an assistant without a business plan.

Not building systems or processes.
Hiring someone you know instead of the best person.
Not defining a team value proposition.
Failing to define why.

CORE BUILDING BLOCKS

VISION - VALUES - VALUE PROPOSITION

START WITH WHY

Why do you get out of

bed and go to work?

MONEY IS THE RESULT, NOT THE REASON

If you no longer needed money,

why would you do it?

WOULD YOU STOP DOING REAL ESTATE?

If you are unsure, think twice

before leading others.

We Stand Upon Our Values

We believe behavior is the truest form of
communication and values are what drive
behavior.

Respect
Respect forms the foundation of solid,
healthy, and meaningful human interactions.

Unity
Unity is not the same as uniformity. Uniformity
is when it all looks the same. Unity is where
we all feel the same.

Golden Rule +
Simply doing for others what is good and right
for them. Treating others the way they want to
be treated, not how we want to be treated.

UNIQUE VALUE PROPOSITION

We are the only ________

that ________.

TEAM ARCHITECTURE

CRITICAL FIRST HIRE

PASSION & SKILLS

FRONT LINE CANDIDATE

SPECIALIST, NOT GENERALIST

TEAM OF SPECIALISTS

CLIENT CENTRIC ORG CHART

Our

Client

BS

SS

Coordinators

Buyer Specialists

Seller Specialists

Management

Support & Service

Service & Guidance

Service & Guidance

Invest & Lead

Broker

TL

Team
Leader

Managing
Director

TEAM
EVOLUTION

BS

BS

BS

SS

Team
Coordinator

Buyer Specialist

Buyer Specialist

Buyer Specialist

Listing
Coordinator

Seller Specialist

BS

BS

SS

BS

SS

Buyer Specialist

Buyer Specialist

Seller Specialist

Buyer Specialist

Seller Specialist

Market
Coordinator

10

11

12

BIGGER PIE, NOT SPLIT

SNOWBALL EFFECT

HAPPIER TEAM

TO WORK
TOGETHER

HAPPIER CLIENTS
I RANK THEM #1

Highly likely to
recommend

Awesome Team! Very

knowledgeable about
the market and how
to price the home for

Liquorice chupa chups applicake

apple pie cupcake brownie bear

a flow of heavy

claw cake gingerbread cotton

trac.

candy. Bear claw croissant apple

pie. Croissant cake tart liquorice
tart pastry. Gingerbread jelly
souffl bonbon sesame snaps.

Great
SUPPORT
Great
SERVICE

Tiramisu pie sesame snaps. Sweet

roll jelly

HAPPIER LIFE

MORE
FAMILY
TIME

REAL
VACATIONS

Liquorice chupa chups applicake

apple pie cupcake brownie bear
claw cake gingerbread cotton
candy. Bear claw croissant apple
pie. Croissant cake tart liquorice
tart pastry. Gingerbread jelly
souffl bonbon sesame snaps.
Tiramisu pie sesame snaps. Sweet
roll jelly

TRUE
JOY COMES
WHEN
FIND OPPORTUNITY
IN EVERY
DIFFICULTY
YOU INSPIRE, ENCOURAGE
ANDTHEGUIDE
SOMEONE ELSE
KEY IS
ALWAYSSAID IT WAS EASY
NOBODY
ON A PATH THAT BENEFITS
no
one
ever
said
it
THEM.
Zig
Ziglar
O
Y
U
would be this hard.
Your attitude, personality,
and energy are important.
There is no magic formula,
tech tool or lead generator
that will set you apart. You
are the key to your success!

True joy comes when you

inspire, encourage, and guide
someone else on a path that
benefits them. - Zig Ziglar

pathpost.com/slides

PATH & POST EXPERIENCE