Whilst much of his Presidential success was due to the black vote, as

Martin Luther King Sr. encouraged the black community to vote for the
democrat candidate, but still had to consider this alongside the
weightier Southern conservative vote
Matin Luther King Sr encouraged blacks to vote for the democrat
candidate, contributing heavily to Kennedys initial success, but
Kennedy still had to consider the weightier conservative supporters.
Martin Luther King Sr. endorsed Kennedy's 1960 campaign, so the
black vote contributed heavily to Kennedys success, but Kennedy still
had to consider the weightier conservative supporters