TIMSR/FRM/IP-02-02

REVISION: C

TIMSR
SEMESTER PLAN

Course: Masters in Marketing Management

Evaluation Criteria

Semester: IV

Class Test

Weighta
ge
10

Case Study Test

10

Subject: Emerging Trends in Marketing

Presentation / Assignment

10

Name of the faculty: Prof. Yesha Mehta

Attendance and class

participation
Overall conduct
Semester end Exams

05

Duration from : 10.12.2015 to 31.03.2016

Total
Ses
sion
No.

Topics to be Covered : Session Details

( session wise details to be mentioned)

Planned
Date

Actual
Date
(Remarks
)

Pedagogy Adopted
(Reading content, Cases
discussed, Innovation done,
mention of topics covered
under guest lecture)

Emerging Trends in Marketing An Overview

10.12.2015

Classroom Discussion

Introduction to trends in marketing

14.12.2015

Classroom Discussion

Reasons for Emerging Trends

17.12.2015

Newspaper Discussion

Emerging Trends An Indian Perspective

21.12.2015

Class Discussion

Challenge for Marketers in the New Economy

04.01.2016

Guest Session on Emerging

Trends

Understanding Various Emerging Trends Overview

07.01.2016

Classroom Discussion

Customer Experience Marketing

11.01.2016

Lecture

Data Driven Marketing

14.01.2016

Research Report on Big data

Green Marketing

18.01.2016

Classroom discussion

10

Social Marketing

21.01.2016

Case Study

11

Referral Marketing

25.01.2016

Case Study

12

Cause Related Marketing

28.01.2016

Classroom discussion

05
60
100

Facultys
Signature

HODs
Signatur
e

13

Event Based Marketing

01.02.2016

Class activity

14

Crowd sourcing

04.02.2016

Case Study

15

Bottom of the Pyramid Marketing

08.02.2016

Classroom discussion

16

Case Study on BOP

11.02.2016

17

Case Study on BOP

15.02.2016

18

Collaborative Marketing

18.02.2016

Classroom discussion

19

Experiential Marketing

22.02.2016

Classroom discussion

20

Engagement Marketing

25.02.2016

Lecture

21
22
23
24
25
26

Class
activity
on
Experiential
and
Engagement marketing
Entertainment Marketing
a. Using Movies / Serials / Forms of
Entertainment for Marketing
b. Marketing of Movies / Serials / Forms of
Entertainment
Case Study on Entertainment Marketing
Sports Marketing
01. Gaming and Marketing
02. Marketing to Emerging Segments like
Kids, Women etc.

29.02.2016
03.03.2016

Classroom discussion

07.03.2016

Classroom discussion

10.03.2016
14.03.2016

Classroom discussion

17.03.2016

Classroom discussion

27

Case study on sports Marketing

21.03.2016

28

Presentations

24.03.2016

29

Presentations

28.03.2016

30

Presentations

31.03.2016

Reference Books:

1. Marketing in the Cyber Era: - Ali Ghorbani

2. Marketing Case Studies

Facultys Signature:

HODs Signature:

Directors Signature:

Date:

Date:

Date: