Visual Merchandising

• Visual Merchandising is the

orderly systematic,logical &
intelligent way of displaying
merchandise in the retail
store.
 Store Design
• Store design & Layout tells a customer what the
store is all about.
• The exterior look of the store & store interiors both
play an important role.
• The exterior look of the store draws a customer to
the store – it is the first impression that a customer
has of the store.
• It is a function of the location of the store site, which
is a combination of various factors like the site itself,
facilities like parking and the ease of access.
• Store interiors are a function of the fixtures,
flooring ceiling, lighting & signages used with
in store to create the look
Visual Merchandising
The role that VM Plays
• To inform and educate the
consumer about the
product/Service in the
store.
• To enable ease of shopping
for the consumer, by
informing about
colours,sizes,prices and the
basic location of the
product.
Visual Merchandising

• Some organisation have

two levels of VM (1)Overall
look & Colur flow of
Displays.
(2)Maintaining window and
other display on day –to-
day basis.
• Displays are usually planned
two to Four Weeks in
advance
 Visual Merchandising
Pune Central
• The V.M help not only
indicate the merchandise
but also communicate the
entire range& collection.
• How it is effectively
displayed Category wise,
gender wise, price wise.
Visual Merchandising
For 1000 Sq.ft Store
• Two Fitting rooms are
required.
• Cash Counter Should be
design 4’-0” to 6’-0” Cash desk
itself should be design to
accommodate billing &
dispensing of merchandise.
• A good lighting plan plays
important role in an apparel
store for colour identification.
 Tools Used For Visual Merchandising
• Colour&Texture
• Fixture&merchandise presentation
• Signages
• Windows
• Lighting
• Mannequins
• Planogram
 Methods Of Display
1.Colour Dominance
Size& Style
2.Co-ordinated Presentation
3.Presentation by Price
Common Errors in Creating the Display
• Clutter
• Dirty Floor
• Poor Lighting
• Lack of theme knowledge
Visual Merchandising of @ home
• A Nilkamal Group Venture
@ home is a one – stop
shopping destination for
home planning with a
combination of
international styles and
quality furniture, furnising
& accessories for indoor as
well as outdoor spaces
• @ home offers a perfect
ambience to shop at
leisure for the house -
from artificial flowers to
furniture,there is
something for every
one.
• Designs at @ home are
creative practical Indian
tastes and requirements
• Special interior setting
done where in you will
found complete
bedroom & dinning
room sets.
• Every room setting has different colour
scheme depending on the merchandise
displayed and keeping in mind different styles
and trends.
• Store layout is Customer friendly with
extensive use of Signages-
• This make it easy for customers to access
services such as free home delievery,gift
vouchers, finance options,interior planning
etc.
• @ home signages educate customers about
purpose,function and usage of products.
• @ home interior planning service offered
using a 3D Imaging Software helps the
Customer Visualise how the furniture would
look in his/her house.