This article offers an evaluation of social learning theory from a historical perspective. It focuses on the work of two major-exponents of the position: Sears and Bandura. The two overlapped in their published contributions to social developmental psychology.
This article offers an evaluation of social learning theory from a historical perspective. It focuses on the work of two major-exponents of the position: Sears and Bandura. The two overlapped in their published contributions to social developmental psychology.
This article offers an evaluation of social learning theory from a historical perspective. It focuses on the work of two major-exponents of the position: Sears and Bandura. The two overlapped in their published contributions to social developmental psychology.
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Social Learning Theory and Developmental Psychology:
The Legacies of Robert Sears and Albert Bandura
Joan E. Grusec
University of Toronto, Toronto, Ontario, Canada
Social learning theory began asan attempt by Robert Sears and others to meld psychoanalytic and
stimulus-response learning theory into @ comprehensive explanation of human behavior, drawing
1 the clinical richness ofthe former and the rigor of the latter. Albert Bandura abandoned the
psychoanalyticand drive features ofthe approach, emphasizing instead cognitive and information-
processing capacities that mediate social behavior. Both theories were intended asa general frame-
work for the understanding of human behavior, and their developmental aspects remain to be
worked out in detail. Nevertheless, Bandura has provided a strong theoretical beginning: The
theory appears tobe capable of accounting well for existing developmental data as well a guiding
new investigation
This article offers an evaluation of social learning theory
from a historical perspective. It focuses on the work of two
‘major exponents of the position: Robert Sears and Albert Ban-
dura, The undertaking is somewhat dificult in the case of Ban-
dura, because he continues to be an active contributor to psy-
chology. On the other hand, itis probably fair to say that Ban-
dura’ “major substantive contributions to developmental
psychology were in the work he and his students did during the
1960s and 1970s and that his energies now are directed more
toward other fields such as health psychology. Thus the main
focus here ison his research and theory in the 1960s and 1970s
which, of course, is also more easily sen in its historical con-
text.
This analysis of social learning theory involves consideration
Of the work of two individuals who were very different in their
approaches, even though united by acommon theoretical label.
Sears and Bandura were not collaborators at any point in their
respective careers, although they were colleagues at the same
university and had a strong influence cn each other. Bandura is
clearly the intellectual heir of Sears, influenced by but also
reacting against the tradition that Sears represented. The two
‘overlapped in their published contributions to social develop-
mental psychology by approximately 6 years (from Adolescent
Aggression in 1959, the first book by Bandura and Richard
Walters, to Sears, Rau, and Alpert’ 1965 publication of Identi-
Jieation and Child Rearing). However, except for a very brief
‘theoretical overiap in Bandura and Walters (1959), they charted
Auite distinct courses for developmental psychology What they
did have in common was their use ofa set of learning principles
to understand issues in human social development, Hence the
label of social learning theorist for each of them, although the
form of learning theory was diferent for the two, For Sears it
am grateful for very helpful comments made by Kay Bussey and an
‘anonymous reviewer in response to an earlier version of ths article.
‘Correspondence concerning thisarticle should be addrested to Joan,
EGrusec, Department of Psychology, University of Toronto, Toronto,
Ontario, Canada MSS 141
76
‘was stimulus-response theory. For Bandura it began with some
influence from Skinner's radical behaviorism, although with
added concepts such as modeling. It quickly evolved, however,
into a form of learning theory heavily informed by concepts
from information-processing theory.
The social learning theory of Sears has little direct influence
‘on modern conceptualizations of development. Even Bandura
approach is less central asa formalized theory in developmen-
tal psychology than it once was. This is probably because itis
not a theary that focuses primarily on age-related changes in
behavior and thinking, although both Sears and Bandura were
obviously developmentalists in the sense of being interested in
processes of behavior acquisition and change. Nor do biology or
notions of evolutionary adaptiveness figure strongly in Ban-
dura’ approach to development. It nevertheless continues to be
a strong force in current thinking and provides, among other
things, acritical skepticism that guards against oo-ready accep
tance of stage theoretical, constructivist, or evolutionary
theses, It should also be noted that social learning theory no
longer holds center stage simply because its basic concepts,
those of observational learning and learning through direct
‘consequences, have become an accepted part of our knowledge
base.
A brief comment about terminology is in order. As noted
earlier, although Sears and Bandura are both social learning
theorists, their brands of social learning theory are markedly
different. Not only was the learning theory of Sears adapted
from Hullian learning theory, but it also had a strong overlay of
Psychoanalytic theory. Bandurals social learning theory, some-
‘what more influenced by the operant tradition, completely dis-
avowed the influence of psychoanalytic theory in anything
other than its content areas. But, in Bandura’ hands, the oper-
ant theory of Skinner quickly acquired a most non-Skinnerian
cognitive flavor. As he struggled to make theoretical sense of
the phenomenon of modeling, Bandura quickly abandoned
‘mechanistic conditioning explanations and turned instead to
the concepts of information processing. As his interest in self
regulative capacities and self-efficacy grew, he became even‘APA CENTENNIAL: SOCIAL LEARNING THEORY ™m
‘more distant from the anticognitive stance of the behaviorist
tradition. In 1986, in fact, Bandura relabeled his approach “so-
cial cognitive theory” as a more suitable and adequate descrip-
tion of what he had been advocating since the late 1960s. The
relabeling was useful because it made the features of his posi
tion clearer. On the other hand, there is nothing in the concept
of learning that denies the importance of cognitive mechanisms
in behavior change. It is only the historical association of the
study of learning with strong anticognitivist views that may
have led to misunderstanding or misinterpretation on the part
of some of what Bandura was attempting.
In this article the major theses of Sears and Bandura are
outlined, along with a chronology of their theoretical develop-
‘ments. Then theit contributions are evaluated in the context of
current approaches to the study of social development.
Social Learning Theory: Sears and His Colleagues
Freud provided us with a frst theory of personality develop-
ment, one with impressive staying power. Through the work of
his disciples as well as his numerous critics who nevertheless
remained within the general structure he proposed, a rich and
creative insight into human nature evolved over the years. Ithas
always been the contention of psychoanalyst however, thatthe
hypotheses of psychoanalytic theory are notamenable toscien-
tific testing but can be assessed only through use of the psy-
choanalytic method, that is, the free associations of patients
undergoing analysis or the behavior of children during struc-
tured play. Academic psychologists, seriously interested in the
development of a theory of personality and impressed by the
insightfulness of Freud's, found these limitationsom their scien-
tlic activities troublesome. A movement thus arose to make
psychoanalytic principles amenable to scientific investigation
inspite of objections that it could not be done. It was possible to
‘operationalize psychoanalytic constructs and to make predic-
tions, even ithe operationalization was considered inadequate
by exponents of the theory But even further rigor could be
achieved by joining psychoanalytic theory to theories more
amenable to scientific investigation; during the 1930s and
1940s, behaviorism and learning theory provided the ultimate
in sciemtfic rigor.
“The major formal effort to combine learning and psychoana-
Iytic theories in order to understand personality and social de-
velopment throughout te lifespan began atthe Yale Institute
of Human Relations. The institute’ mission was to construct a
unified science of behavior, which it started to do in 1935. The
enterprise commenced under the direction of Mark May and
ith the intellectual leadership of Clark Hull vho had arrived
at Yale in 1929 with an active program of research on hypnosis
and a dedication tothe principles of behaviorist psychology), as
‘well as with input from representatives of a variety of related
disciplines. From psychoanalytic theory and from “the closely
charted regions of rigorous stimulus response theory” (Sears,
1975, p61), Hull Sears, and others including Jobn Dollard and
Neal Miller welded together a new approach to the science of
human development and behavior. Their frst undertaking was
fan account of frustration and aggression (Dollard, Doob,
Miller; Mowrer, & Sears, 1939) that included an analysis ofthe
socialization of aggression Uroughout childhood, a problem
‘on which Sears continued to work (@g, Sears, 1941). In 1941
Miller and Dollard published Social Learning and Imitation, in
‘which they presented the first major account of social learning
theory supported in part by experiments on imitation in young
children.
The attempt to marry psychoanalytic and stimulus-response
(S-R) theories appeared promising. twas, of cours, litle more
than a reinterpretation of Freudian hypotheses within the
framework of S-R formulations, a translation made relatively
straightforward by certain similarities between the two the-
ories. Both, for example, viewed the goal of behavior as drive
reduction, and reinforcement and the pleasure principle were
concepts that could be equated easily. Certainly the individual
integrity of each theory was to an extent violated by the
marriage, but the exercise did serve to suggest that ideas bated
‘onthe richness of clinical observation and interpretation could
be subjected «9 rigorous scientific evaluation and therefore
made acceptable to the scientific community. Yarrow and
Yarrow (1955) summarized the contributions of social learning
theory when they noted that
‘Rather slowly, but very perceptibly, a new point of view is emeng-
ing in child psychology. It is not a point of view which isan iere-
sponsible, radical departure from the conservativé empiricism
‘which has epitomized this discipline, but it sa reformulation of
the problems in terms of a more dynamic conception of behavior
and development. (p.1)
In fact, the approach was particularly exciting because it wasan
attempt to account for developmental phenomena through
‘concepts that formed part of a general theory of human behav-
jot. Moreover, it offered a stimulating change from the more
descriptive approaches characterizing the field in the 1940sand
carly 1950s, enabling the generation of theoretical propositions
about social development that could be empirically tested.
Some Features of the Approach
It. was the focus of Sears on socialization processes that had a
particularly strong impact on research and theory in social de-
‘velopmental psychology. Much of his theoretical effort was ex-
pended on developing an understanding of the way that chil-
Gren come to internalize, or to take on as their own, the values,
attitudes, and behavior of the culture in which they are raised.
His interest centered on issues having to do with the control of
aggression, the growth of resistance to temptation and guilt,
and the acquisition of culturally appraved sex-role behaviors.
‘Sears stressed the place of parents in the fosteringofiinternaliza-
tion, concentrating on features of parental behavior that either
facilitated or hampered the process, features that included both
general relationship variables such as parental warmth and per-
missiveness and specific behaviors such as punishment in the
form of love withdrawal and power assertion, as well as rea-
soning.
Aggression, Dependency, and Identification
Three content arcas, largely dictated by the focus of psy=
cchoanalytic theory, attracted the attention of Sears: aggression,
dependency, and identification Gubsuming moral and sex-role
development). With the exception of altruism, achievement,78 JOAN E, GRUSEC
and peer social competence, they remain the major areas of
interest to social developmentalists to this day; although the
focus on dependency has been transformed into one on attach
‘ment.
‘The initial efforts of the Yale group had been directed toward
an analysis of aggression, The work was influenced by Freud's
carly notions of aggression, in which he maintained that the
cause of aggression is exposure to frustration. Thus frustration
ofan activity inducesa behavior whose goals injury toa person
‘or object. Aggression is attributed to a drive—not the instine-
tual drive (Thanatos) of later Freudian theory but one whose
strength is linked to experience with frustrating events. Al-
though the early social learning view of aggression (Dollard et
al, 1939) stated that frustration led inevitably to aggression,
Sears (1941) argued that reactions to frustration could be al-
tered through learning. Nevertheless, although dependency, re-
gression, or increased problem solving could become the pre-
dominant response to frustration through learning, aggression
‘was viewed as the dominant one in the hierarchy of responses
elicited by frustration. Ageression’s dominance was accounted
for either on the basis ofan innate connection between frustra-
tion and aggression or because aggression in response to frus-
tration has a high probability of being acquired during sociali-
zation
Several specific hypotheses amenable to empirical test were
derived from the general frustration-aggression hypothesis.
One example ofthese hypotheses is that the strength of instiga-
tion to aggression would be a function of the strength of insti-
gation to and the degree of interference with the frustrated
response. Another is thatthe extent to which aggressive behav-
ior was inhibited would be a function of the amount of punish-
‘mentit elicited, although Dollard et al (1939) also realized that
punishment is frustrating and might therefore also increase the
instigation to aggression. In the latter case one would expect,