Professional Documents
Culture Documents
Investment Banking in India
Investment Banking in India
INDIA
IN PARTIAL FULFILMENT OF THE
REQUIREMENTS FOR MASTERS DEGREE IN
FINANCE MANAGEMENT
2007-2010
ROLL NO. 35
DECLARATION
I hereby declare that this report, submitted in partial fulfillment of the requirement for the award
for the Masters of Financial Management, to Lala Lajpatrai Institute of Management is my
original work and not used anywhere for award of any degree or diploma or fellowship or for
similar titles or prizes.
I further certify that without any objection or condition I grant the rights to LLIM to publish any
part of the project if they deem fit in journals/Magazines and newspapers etc without my
permission.
Place
Date
: Mumbai
Signature
---------------------------------
I ASMIT NANDAJI MEJARI the undersigned Roll No. 35 studying in the Third Year of MFM
is doing my project work under the guidance of Dr./ Ms./ Mr. GANESH SHINDE wish to state
that
I have met my internal guide on the following dates mentioned below for
Guidance:-
Sr. No.
Date
Project
____________________________
__________________________
This is to certify that the dissertation submitted in partial fulfillment of the requirement for the
award of MFM of the University of Mumbai is a result of the bonafide work carried out by
Miss/Mr._________________________________________________________under
my
supervision and guidance no part of this report has been submitted for award of any other degree,
diploma fellowship or other similar titles or prizes. The work has also not been published in any
scientific journals/ magazines.
Date:
Name:
Place:
Roll No.:
------------------------------
---------------------------
(Director, LLIM)
(Project Guide)
ACKNOWLEDGEMENT
I would like to thank ICICI Securities for providing us this unique opportunity of undertaking a
study on Functionality of Investment Banking. I would also like to thank Mr.Amod Bagwe &
Mr.Yogesh Solat, with whose active support and assistance I was always guided in the right
direction of my project and could achieve to complete it within the stipulated duration. It was
both, an enriching and a wonderful experience working with one of the leading and most
respected Investment Banking houses in India and I thank all the members of the organization
who have helped me during the projects duration.
I am also obliged to Mr. Ganesh Shinde, my project mentor and faculty guide at college. I thank
him for his invaluable guidance and support in the project research.
INDEX
SR NO.
PARTICULAR
PAGE
EXECUTIVE SUMMARY
OBJECTIVE
RESEARCH METHODOLOGY
DATA COLLECTION
10
INTRODUCTION
11
DEFINITION
12
12
GRANT OF CERTIFICATE
13
REGISTRATION CHARGES
14
10
CONDITION OF REGISTRATION
14
11
CODE OF CONDUCT
15
12
19
13
ORGANISATION STRUCTURE
22
14
27
15
28
16
40
17
CONCLUSION
58
18
BIBILIOGRAPHY
59
EXECUTIVE SUMMARY
The project on Investment Banking in India has been undertaken with a view to study the
overall investment banking industries in India and their products offering, services , operations ,
client management systems and other part of the industry.
In the above study, I have highlighted the key regulatory parameters regarding Investment banks
like Definition of Investment Banks, Registration of Investment Banks, Code of Conducts for
Investment Banks, Grant of Certificate, Registration Charges, Conditions of Investment Banks &
Function of Investment Banks. IPO Management is the one of the main function of Investment
Banks, so in the project I have taken Live cases like Adani Power IPO & ICICI Security as IB for
Case Study.
In ICICI Securities I had personally visited following department and find out the process of
their Role of their respective department.
1.
2.
Risk Operations
3.
DBC Operations
4.
5.
6.
7.
Sales Channles
8.
Operation Control
9.
OBJECTIVE
The main objective of the project is to :
1.
2.
3.
4.
RESEARCH METHODOLOGY
The research methodology used for the project report is descriptive and research is
based on the Primary and Secondary data sources. These include ADANI Power
IPO & Offline IPO Bidding Manual Published by ICICI Securities at the time of
IPO for its Various Sales Channels like Sub-Broker, Center Sales & Retail
Channel, ICICI Direct Websites, ICICI Intranet and related statistics. As far as
other information is concerned I had personally visited the department & met
concerned people in various department, they explained to me the process and
DATA COLLECTION
The objective of this exercise is to get the overview of the Investment Banking
Structures in India. I have collected the data from following data sources.
1.
10 | I n v e s t m e n t B a n k i n g i n I n d i a
2.
Raw data related to Adani Power IPO and Bidding Manual process has been
collected from the ICICI Intranet Portal.
3.
Data related to the ICICI Case studies collected from the various department
of ICICI Securities with the prior permission of department Head.
INTRODUCTION
Investment banks play a significant role in the financial services sector. However, Investment
banking, as advisory financial services, emerged rather late. Formal Investment banking service
in India originated with the setting up of the Investment banking division by the Grind lays Bank
in 1969 for undertaking management of public issue and financial consultancy, followed by other
foreign banks.
11 | I n v e s t m e n t B a n k i n g i n I n d i a
Pursuant to the recommendations of the Banking Commission (1972), State Bank of India started
Investment banking service in 1973. The ICICI Ltd was the first development finance institution
to initiate such service in 1974. The period following the mid-seventies witnessed a boom in the
growth of Investment banking organizations in the country which were sponsored by banks,
financial institutions, NBFCs Brokers and so on. This led to diversification into the scope of
these activities such as loan syndication, portfolio management, corporate counseling, project
counseling, debenture trusteeship, mergers, Amalgamations & takeovers and so on.
Investment banking is a particular form of banking which finances capital requirements of an
enterprises. Investment banking assists as it performs IPOs, private placement and bond
offerings, acts as broker and carries through mergers and acquisitions.
But the scope of such services was neither defined nor was a set of rules and regulations
governing them in place. The formation of SEBI in 1992 was a landmark in the evolution of
Investment banking as a professional service in the country. Investment banking organizations
have to be mandatorily registered with SEBI. While Investment bankers are currently providing a
variety of services, registration with SEBI is required for (i) Capital issues related activities :
both pre-issued and post-issue, (ii) mergers and acquisitions, and (iii) Portfolio Management.
DEFINITION
A Investment banker is any who is engaged in the business of issue management either by
making arrangements regarding selling, buying or subscribing to securities or acting as
manager/consultant / advisors or rendering corporate advisory service in relation to such issue
management.
12 | I n v e s t m e n t B a n k i n g i n I n d i a
Category IV : Nil
GRANT OF CERTIFICATE
The SEBI grants a certificate of registration on consideration of all matters that are relevant to
the activities related to the Investment banker: (a) Investment bankers should also be a body
corporate other than a non-banking financial company. However, a Investment banker who has
been granted registration by the RBI to act as Primary Dealer may carry on such activity subject
to the condition that it would not accept / hold public deposit, (b) they are expected to have the
necessary infrastructure like adequate office space , equipment and manpower to effectively
discharge their activities (c) they should have employed at least two persons with experience to
conduct Investment banking business (d) any person directly or indirectly connected with the
applicant, (e) they fulfill the capital adequacy requirement of a minimum net worth of Rs. 5
Crore (f) partners, directors and principal offices should not be involved in any litigation
connected with the securities market, which has an adverse effect on their business (g) have
recognized professional qualification in finance , law or business management and or their
registration is in the interest of the investors and (h) the applicant is a fit and proper person. The
provisions of the SEBI criteria for Fit and proper person regulations discussed below would be
applicable to the applicants.
REGISTRATION CHARGES
An Investment banker has to pay to the SEBI
1.
2.
14 | I n v e s t m e n t B a n k i n g i n I n d i a
3.
Renewal fee of Rs. 5 lakhs every three years from the fourth year from the date of initial
registration.
CONDITIONS OF REGISTRATION
The Registration / renewal of certificate of the Investment banker would be subject to the
following conditions:
1.
Prior approval of the SEBI would be necessary to continue to act as a Investment banker
after change of its status/constitution. Change of status / Constitution means any change
in status / constitution of whatsoever nature including (a) amalgamation/demerger
/consolidation / any other kind of corporate restructuring , (b) change in its managing
/whole time directors and (c) any change in control over the body corporate. Change in
control means (i) if its shares are listed , change of control in terms of stipulations of the
SEBI takeover Regulations (ii) change in its controlling interest in any other case .
controlling interest means direct / indirect interest to the extent of at least 51 percent of
voting rights.
2.
Enter into a legally binding contract with the issuer specifying their mutual duties and
responsibilities
3.
4.
Take adequate steps for redressal of investors grievances within one month of the
complaint and keep the SEBI informed about the number , nature and other particular of
such complaints together with the manner of their redressal.
5.
15 | I n v e s t m e n t B a n k i n g i n I n d i a
CODE OF CUNDUCT
1.
2.
Maintain high standards of integrity, dignity and fairness in the conduct of its business.
3.
4.
At all times exercise due diligence, ensure proper care and exercise independent
professional judgments
5.
Endeavour to ensure that (a) inquiries from investors are adequately dealt with; (b)
grievances of investors are redressed in a timely and appropriate manner ;(c) where a
complaint is not remedied promptly, the investor is advised of any further steps which
may be available to him under the regulatory system.
6.
Ensure that adequate disclosures are made to the investors in a timely manner in
accordance with the applicable regulations and guidelines so as to enable them to make a
balanced and informed decision.
7.
Endeavour to ensure that the investors are provide with true and adequate information
without making any misleading or exaggerated claims or any misrepresentation and are
made aware of the attendant risk before taking any investment decision.
8.
Endeavour to ensure that copies of the prospectus, offer document, letter of offer or any
other related literature is made available to the investors at the time of issue or the offer.
9.
Not discriminate amongst its clients, save and except on ethical and commercial
considerations.
16 | I n v e s t m e n t B a n k i n g i n I n d i a
10.
Not make any statement, either oral or written, which would misrepresent the services
that the Investment banker is capable of performing for any client or has rendered to any
client.
11.
12.
Put in place a mechanism to resolve any conflict of interest situation that may arise in the
conduct of its business or where any conflict of interest arises, should take reasonable
steps to resolve the same in an equitable manner.
13.
Make appropriate disclosure to the client of its possible source or potential areas of
conflict of duties and interest while acting as Investment banker which would impair its
ability to render fair, objective and unbiased services.
14.
Always endeavor to render the best possible advice to the clients having regards to their
needs.
15.
16.
Ensure that any change in registration status / any penal action taken by the SEBI or any
material change in the Investment bankers financial status, which may adversely affect
the interests of clients / investors, is promptly informed to the clients and any business
remaining outstanding is transferred to another registered intermediary in accordance
with any instructions of the affected clients.
17 | I n v e s t m e n t B a n k i n g i n I n d i a
17.
Not indulge in any unfair competition, such as weaning away the clients on assurance of
higher premium or advantageous offer price or which is likely to harm the interests of
other Investment bankers or investors or is likely to place such other Investment bankers
in a disadvantageous position which competing for or executing any assignment.
18.
Maintain arms length relationship between its Investment banking activity and any other
activity.
19.
Have internal control procedures and financial and operational capabilities which can be
reasonably expected to protect its operations, its clients, investors and other registered
entities from financial loss arising from theft, fraud, and other dishonest acts, professional
misconduct or omissions.
20.
Not make untrue statement or suppress any material fact in any documents, reports or
information furnished to the SEBI.
21.
Maintain an appropriate level of knowledge and competence and abide by the provisions
of the SEBI Act / regulations / circulars and guidelines, which may be applicable and
relevant to the activities carried on by it.
22.
Ensure that the SEBI is promptly informed about any action, legal proceedings, etc,
initiated against it in respect of material breach or non-compliance by it, of any law ,
rules, regulations , directions of the SEBI or of any other regulatory body.
23.
(a) Not render, directly or indirectly, any investment advice about any security in any
publicly accessible media, whether real-time or non real-time , unless a disclosure of his
interest including a long or short position, in the security has been made, while rendering
such advice; (b) In the event of an employee of the Investment banker rendering such
advice, the Investment banker should ensure that such employee should also disclose the
18 | I n v e s t m e n t B a n k i n g i n I n d i a
interests, if any, of himself , his dependent family members and the employer Investment
banker, including their long or short position in the security , while rendering such
advice.
24.
25.
Provide adequate freedom and powers of its compliance officer for the effective
discharge of his duties.
26.
Develop its own internal code of conduct its internal operations and laying down its
standards of appropriate conduct for its employee and officers in carrying out their duties.
Such a code may extend to the maintenance of professional excellence and standards,
integrity, confidentiality, objectivity, avoidance or resolution of conflict of interest,
disclosure of shareholding and interest etc.
27.
Ensure that good corporate policies and corporate governance are in place.
28.
Ensure that any person it employees or appoints to conduct business is fit and proper and
otherwise qualified to act in the capacity so employed or appointed.
29.
Ensure that it has adequate resources to supervise diligently and does supervise diligently
persons employed or appointed by it in the conduct of its business, in respect of dealings
in securities market.
30.
That the senior management, particularly decision makers have access to all relevant
information about the business on a timely basis.
31.
Not be a party to or instrument for (a) creation of false market ;(b) price rigging or
manipulation or; (c) passing of unpublished price sensitive information in respect of
19 | I n v e s t m e n t B a n k i n g i n I n d i a
securities which are listed and proposed to be listed in any stock exchange to any person
or intermediary in the securities market.
Issue Management:
Management of issue involves marketing of corporate securities viz. equity shares, preference
shares and debentures or bonds by offering them to public. Investment banks act as an
intermediary whose main job is to transfer capital from those who own it to those who need it.
After taking action as per SEBI guidelines, the Investment banker arranges a meeting with
company representatives and advertising agents to finalize arrangements relating to date of
opening and closing of issue, registration of prospectus, launching publicity campaign and fixing
date of board meeting to approve and sign prospectus and pass the necessary resolutions. Pricing
of issues is done by the companies in consultant with the Investment bankers.
Portfolio Management:
Portfolio refers to investment in different kinds of securities such as shares, debentures or bonds
issued by different companies and government securities. Portfolio management refers to
maintaining proper combinations of securities in a manner that they give maximum return with
minimum risk.
Non-resident Investment:
The services of Investment banker includes investment advisory services to NRI in terms of
21 | I n v e s t m e n t B a n k i n g i n I n d i a
Loan Syndication:
Loan syndication refers to assistance rendered by Investment bankers to get mainly term loans
for projects. Such loans may be obtained from a single development finance institution or a
syndicate or consortium. Investment bankers help corporate clients to raise syndicated loans
from banks or financial institutions.
Corporate Counseling:
Corporate counseling covers the entire field of Investment banking activities viz. project
counseling, capital restructuring, public issue management, loan syndication, working capital,
fixed deposit, lease financing acceptance credit, etc.
OE
FSS
QPS
QM
INN
ICICI Securities
4.0
4.0
4.2
3.8
4.3
IDBI
4.2
3.2
4.5
4.0
4.8
SBI Caps
4.4.
3.9
4.6.
6.7
5.2
DPS
6.1
5.7
6.0
6.0
5.3
IFCI
6.1
5.7
6.0
6.0
6.3
Bank of Baroda
6.7
6.5
6.7
6.6
6.8
Jardine Fleming
5.8
6.2
5.9
5.0
5.5
JM Finance
6.0
6.5
5.5
5.9
5.4
ENAM
6.3
6.8
6.4
6.3
6.2
PNB Caps
6.8
6.8
6.7
6.8
6.8
22 | I n v e s t m e n t B a n k i n g i n I n d i a
Note: OE: Overall Excellence; FSS: Financial Soundness ; QPS: Quality Product/Service;
QM: Quality Management; INN: Innovativeness.
ORGANISATIONAL STRUCTURE IB
Front Office
Middle Office
Back Office
- Investment Banking
- Sales & Trading
- Research
- Custodian
- Investment Mgmt
- Risk
- Finance
- Compliance
- Operations
- Technology
Front office
23 | I n v e s t m e n t B a n k i n g i n I n d i a
1.
Investment banking is the traditional aspect of the investment banks which also involves
helping customers raise funds in the capital markets and advise on mergers and
acquisitions. Investment banking may involve subscribing investors to a security
issuance, coordinating with bidders, or negotiating with a merger target. Another term for
the investment banking division is corporate finance, and its advisory group is often
termed mergers and acquisitions (M&A). The investment banking division (IBD) is
generally divided into industry coverage and product coverage groups. Industry coverage
groups focus on a specific industry such as healthcare, industrials, or technology, and
maintain relationships with corporations within the industry to bring in business for a
bank. Product coverage groups focus on financial products, such as mergers and
acquisitions, leveraged finance, equity, and high-grade debt and generally work and
collaborate with industry groups in the more intricate and specialized needs of a client.
1.
Sales and trading: On behalf of the bank and its clients, the primary function of a large
investment bank is buying and selling products. In market making, traders will buy and
sell financial products with the goal of making an incremental amount of money on each
trade. Sales is the term for the investment banks sales force, whose primary job is to call
on institutional and high-net-worth investors to suggest trading ideas (on caveat emptor
basis) and take orders. Sales desks then communicate their clients' orders to the
appropriate trading desks, who can price and execute trades, or structure new products
that fit a specific need. Structuring has been a relatively recent activity as derivatives
have come into play, with highly technical and numerate employees working on creating
complex structured products which typically offer much greater margins and returns than
underlying cash securities. Strategists advise external as well as internal clients on the
strategies that can be adopted in various markets. Ranging from derivatives to specific
24 | I n v e s t m e n t B a n k i n g i n I n d i a
1.
Research is the division which reviews companies and writes reports about their
prospects, often with "buy" or "sell" ratings. While the research division generates no
revenue, its resources are used to assist traders in trading, the sales force in suggesting
ideas to customers, and investment bankers by covering their clients. There is a potential
conflict of interest between the investment bank and its analysis in that published analysis
can affect the profits of the bank. Therefore in recent years the relationship between
investment banking and research has become highly regulated requiring a Chinese wall
between public and private functions.
1.
Custody and agency services is the division which provides cash management, lending,
and securities brokerage services to institutions. Prime brokerage with hedge funds has
been an especially profitable business, as well as risky, as seen in the "run on the bank"
with Bear Stearns in 2008.
25 | I n v e s t m e n t B a n k i n g i n I n d i a
1.
Middle office
1.
Risk management involves analyzing the market and credit risk that traders are taking
onto the balance sheet in conducting their daily trades, and setting limits on the amount of
capital that they are able to trade in order to prevent 'bad' trades having a detrimental
effect to a desk overall. Another key Middle Office role is to ensure that the above
mentioned economic risks are captured accurately (as per agreement of commercial terms
with the counterparty), correctly (as per standardized booking models in the most
appropriate systems) and on time (typically within 30 minutes of trade execution). In
recent years the risk of errors has become known as "operational risk" and the assurance
Middle Offices provide now includes measures to address this risk. When this assurance
is not in place, market and credit risk analysis can be unreliable and open to deliberate
manipulation.
1.
Finance areas are responsible for an investment bank's capital management and risk
monitoring. By tracking and analyzing the capital flows of the firm, the Finance division
is the principal adviser to senior management on essential areas such as controlling the
firm's global risk exposure and the profitability and structure of the firm's various
26 | I n v e s t m e n t B a n k i n g i n I n d i a
businesses. In the United States and United Kingdom, a Financial Controller is a senior
position, often reporting to the Chief Financial Officer. Corporate strategy often falls
under the finance division as well.
2.
Compliance areas are responsible for an investment bank's daily operations' compliance
with government regulations and internal regulations. Often also considered a back-office
division.
Back office
1.
Operations involve data-checking trades that have been conducted, ensuring that they
are not erroneous, and transacting the required transfers. While some believe that
operations provides the greatest job security and the bleakest career prospects of any
division within an investment bank[4], many banks have outsourced operations. It is,
however, a critical part of the bank. Due to increased competition in finance related
careers, college degrees are now mandatory at most Tier 1 investment banks.[citation needed] A
finance degree has proved significant in understanding the depth of the deals and
transactions that occur across all the divisions of the bank.
1.
27 | I n v e s t m e n t B a n k i n g i n I n d i a
28 | I n v e s t m e n t B a n k i n g i n I n d i a
IPO MANAGEMENT
29 | I n v e s t m e n t B a n k i n g i n I n d i a
in other industries, including commodities trading, real estate development, agro processing and
logistics. They expect that they will benefit from Adani Groups strategy of vertical integration,
which gives them greater control over various activities of power generation and trading.
QIB Portion **
Non-Institutional Portion
Retail Portion
** The Company may consider participation by Anchor Investors for upto 52,857,366
Equity Shares in accordance with applicable SEBI Guidelines
PRICE BAND: Rs. 90/- to Rs. 100/- per equity share
BID LOT: 65 Equity Shares & in multiples thereof
31 | I n v e s t m e n t B a n k i n g i n I n d i a
28-JULY-2009
31-JULY-2009
1.
ICICI Securities
2.
Kotak Securities
3.
4.
JM Financial
5.
6.
Morgan Stanley
7.
IDFC
SYNDICATE MEMBER:
1.
2.
32 | I n v e s t m e n t B a n k i n g i n I n d i a
3.
73.50%
3.13%
3.13%
1.23%
Employees
0.37%
Other
0.93%
Public
13.47%
BROKERAGE:
CATEGORY
BROKERAGE
RETAIL INVESTOR
QIB
Nil
33 | I n v e s t m e n t B a n k i n g i n I n d i a
ZONE WISE IPO SUBSCRIPTION ON 28TH JULY 2009 ICICI SECURITIES LTD
34 | I n v e s t m e n t B a n k i n g i n I n d i a
1.
1.
1.
35 | I n v e s t m e n t B a n k i n g i n I n d i a
2.
36 | I n v e s t m e n t B a n k i n g i n I n d i a
3.
37 | I n v e s t m e n t B a n k i n g i n I n d i a
4.
5.
Following Screen would appear. This would be the page into which the Application details have
to be inputted.
38 | I n v e s t m e n t B a n k i n g i n I n d i a
1.
Select NSDL/CDSL as per customer indication on the BAF and enter as under
1.
2.
DP Name
3.
DP Id (eight characters)
4.
1.
NSDL
CDSL
DP Name
39 | I n v e s t m e n t B a n k i n g i n I n d i a
In DP Name care to be exercised that no special character like full stop, comma, hyphen,
ampersand is included. (. , - & ).
2.
3.
Bid Enter the bids put in by the customer. If he has put in three bids all three to
be filled
1.
2.
3.
Cut Off- In case customer has mentioned cut off, then just the number of
shares and cut off has to be selected
4.
5.
6.
Agent Code to be entered as Employee Code of the employee who has procured
the application.
7.
2.
On clicking save if all the entries have been entered correctly, the following prompt will appear.
Click on Ok to proceed.
In case there is some error in the data entry, there would be a prompt warning the customer
illustrated in point 4
40 | I n v e s t m e n t B a n k i n g i n I n d i a
3.
The following screen would appear. Click OK to return to the data entry screen
41 | I n v e s t m e n t B a n k i n g i n I n d i a
4.
After inputting the data if there would be an error the following prompt would appear. Branch can
either proceed by selecting Ok or can rectify the error by clicking on cancel.
If branch clicks on OK, the record would be saved
If branch clicks on Cancel, they can rectify the entry then and there and then save the record
9. After the bidding is completed the form should be submitted at the nearest collecting bank.
42 | I n v e s t m e n t B a n k i n g i n I n d i a
ICICI SECURITIES:
ICICI Securities is the largest equity house & SEBI Registered Category I Investment Banks in
the country providing end to end solution through the largest non-banking distribution channel so
as to fulfill the needs of retail and corporate clients. It has a dominant position in its core
43 | I n v e s t m e n t B a n k i n g i n I n d i a
segment of its operations Corporate Finance including Capital Market Advisory services ,
institutional equities and financial product distribution
BOARD OF DIRECTOR
11.
12.
13.
1.
ICICI Securities is awarded as the Best Investment Bank 2008 by Global Finance
Magazine
2.
The Corporate Finance Group also awarded a runner up Best Investment Banker by
outlook Money in 2007.
44 | I n v e s t m e n t B a n k i n g i n I n d i a
GLOBAL PRESENCE
ICICI Securities has presence in following Countries
1.
India
2.
Singapore
3.
USA
4.
Oman
CORE BUSINESS :
Institutional Business
Equity Capital Market:
ICICI Securities has been at the forefront of Capital Market advisory for several decades and has been
involved in most of the major book-building and fixed price public equity issuance. It is the leading
underwriters of equity and equity linked offering. Equity product includes IPO, Rights offering,
Convertible offerings and private placement and international offerings. ICICI Securities has successfully
handled 206 Equity Public Issues, 193 Right Issues and 28 Open offers
45 | I n v e s t m e n t B a n k i n g i n I n d i a
ICICI Securities provide buy-side and sell-side advisory services as a part of M&A advisory offerings
including JV, Mergers, and acquisitions.
Private Equity:
ICICI Securities has a dedicated practice to assist companies with capital mobilization through private
equity / Venture Capital route across their life cycle. ICICI helps companies to raise capital during the
seed , growth and expansion phases.
Retail Business
Retail Equities (ICICIdirect.com) :
ICICIdirect.com offers a convenient and easy to use platform to invest in equity and various other
products. Buying and selling shares are just a click away. It has 3-in-1 concept enables customers to tie in
their savings bank, demat and brokerage accounts electronically and seamlessly. ICICI also offers access
to comprehensive research information, stock picks, mutual funds, recommendations etc. In 3 in 1
concept, once a request is placed for investing in a particular fund, there are no manual processes
involved. Bank funds are automatically debited or credited while simultaneously crediting or debiting the
unit holdings. Client can have a control on its own investment. ICICI Direct is the first broker in india to
introduce Digital Signed Contract Note to its customer
ICICI Direct Super Store:
ICICI Direct has recently launched the concept of Super Store in India, These stores offers a variety of
financial products and services under one roof. It has also started financial planning services at these
stores. ICICI Retail customers as well as New Customer (Prospects )can walk in to ICICI Direct super
46 | I n v e s t m e n t B a n k i n g i n I n d i a
store for financial products like 3 in 1, Equities, MF, IPO, Life and General Insurance, HL, PL and Fixed
Income products. The stores also conduct periodic training session on Capital Market.
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SALES CHANNEL
I-Direct Stores:
In India, there are 300 ICICI Direct Center ,customer can walk in to these centers for financial
products like 3 in 1 A/c, Equities , MF , IPO, LI , GI, HL, PL and other financial products. These
stores also conduct periodic training session on capital Market.
Services like Financial planning is available in I Direct Stores, where customer can find out his
Risk Profiles and Plan his investments.
Retail :
The Team of 150 Dedicated Relationship Manager in Retail Channel, Basically They are
promoting 3 in 1 Account and Agency Sales. They are promoting all the Financial Products of
ICICI Securities
Equity Team :
Equity Team includes ATS (Active Traders Services) & EAG (Equity Advisory Group). ATS is
mainly focus on HNI Customers whose Net worth is greater than Rs.500000 and they are
actively trade in Capital Market, ICICI Provide Separate RM & Dealer Team for ATS Customer.
EAG Team Mainly Covers HNI Customers having Net worth is more than Rs. 1 Crore , They do
research on Various companies and provide Advisory Services to the Customers.
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Sub-Broker Channel:
In ICICI Securities there are 60 Relationship Manager & 75 CSEs handles 900 Active Sub
Brokers Channel. This is the prime channel in ICICI Securities It offers Win Win partnership for
entrepreneurs, this channel acts as a business catalyst.
All the Sub-Brokers are registered with ICICI Securities and able to transact through the fully automated
ICICI Direct Platform
RESEARCH TEAM
This is the very important Area of Investment Banking, All the Business & Research Analyst sits
in this Team, and In ICICI Securities Most of the Analyst are hired from well known Business
School. In ICICI Securities, Research Team is divided into two segments Viz.
A) INSTITUTIONAL RESEARCH
The Institutional research team has 30 analysts, with coverage of 150 stocks. `India Unlimited', an annual
investors' conference held in Singapore and New York, witnesses excellent responses from investors
every year. The team also holds a number of theme based conferences in India that draw good responses
from the clientele
B) RETAIL RESEARCH
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ICICIdirect.com research, a 30-member strong team, is a leader in independent equity research on over
170 companies, specializing in large, small and mid cap companies. Our research team makes over 300
company visits per year, meeting with management from the smallest to the largest cap companies.
Large cap companies provide an overview of industry environments, while small and mid-cap companies
are chosen 'bottom-up', providing a unique perspective from a generally under-researched end of the
market. I-Sec focus on identifying companies, which they believe are likely to generate wealth for
investor on a sustained basis through in-depth fundamental research and extensive company visits.
Research Team offers Services like Detailed Company Report, Pick of the Week, Model Portfolio, Stock
on the Move, Daily & Weekly derivatives, Intra-day calls, Daily, Weekly & Monthly Technical with an
impeccable strike rate.
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Registration Process
1.
RM approach to Sub-Broker and fill up the NSE, BSE and ICICI Securities
Application form.
2.
2.
3.
4.
5.
6.
Bank Letter.
7.
3.
8.
9.
10.
11.
RM send the above 3 files NSE , BSE and ICICI Application files to the
Operation Team which resides at Turbhe.
4.
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5.
Operation Executive check the documents with the help of legal & Compliance
Team and deposit DD to the escrow account.
6.
If there is any rejection he intimate it to the RMs else he sends the files to the
Exchange for the Registration.
7.
8.
9.
10.
Once Ops receive NCFM & BCSM from Sub-Broker , he activate the Sub-Broker
on ICICIdirect Portal, and provide username and password to the sub-broker.
1.
2.
3.
If the customer has SIP in the offline folio, it needs to be cancelled before placing Transfer In
Request.
1.
2.
3.
4.
1.
2.
Click on Purchase
3.
In front of the AMC for which we wants to place a TI order, Click on the link Transfer
In.
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4.
5.
In the form that opens, select the offline scheme name and folio number and click on
Submit.
6.
Once he click on submit, he will be given an option to print this application. The
Customer needs to take a print of the application, Sign it and sent it along with NOC,
Statement of holding for the folio and PAN Copy to the Operation Team at Corporate
Office.
1.
Once the customer places a Transfer In request online, the status of the order will be
Documents Awaited in TI Book till the customer sends the documents to us.
2.
On receipt of the documents for Transfer in, they are first verified in accordance with the
basic requirements of the respective Asset Management Company (AMC).
3.
Post verification, the documents are sent to the AMC/ Registrar for further processing and
the status of the order is changed to Sent to Registrar
4.
On confirmation from the AMC / Registrar, the number of units transferred in is updated
on the site and the status of the order then becomes Executed. The customer can then
view the units online in his unit holdings.
5.
The TAT for the Transfer In process is 15 working days from the date of receipt of
documents at ICICI Securities.
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TRANSFER OUT
Transfer out is a procedure of change in broker code where an ICICIdirect customer want s to
either directly deal with AMC.
Criteria for Transfer Out Process:
1.
The customer cant transfer the unit holding in joint name as only single holder is allowed
in ICICIdirect
2.
The customer should cancel the ongoing SIP before he places a transfer out request for
these folios.
1.
2.
1.
Customer needs to send the above mentioned documents to the ops at corporate office.
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1.
On receipt of the Transfer Out request letter from the customer, we shall verify the
customer details, address, the bank mandate details and the signature with that in
the records of ICICI Securities.
2.
ICICI Securities will then issue an NOC, duly signed by the Authorized signatory.
3.
The Customers request letter, along with the NOC and PAN copy is then sent to
the respective AMC / Registrar for further processing.
4.
Once transfer out is done, the units holding of the customer will become nil, and
the details of the transfer out will be reflected in customers order book.
5.
1.
2.
PAN Copy
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How can the customer transfer his units from one A/C to another ?
1.
2.
Customer needs to place transfer in orders for all the schemes in the source match a/c
these orders have to be placed in the target match a/c.
3.
Customers should cancel any ongoing SIP in the source ICICIdirect A/C before giving
any internal transfer request. In case an internal transfer request is given with ongoing
SIPs in the source Match A/C, the same will be cancelled. The customer may in future
start a new SIP in the Target ICICI direct A/c.
4.
5.
6.
AMOUNT
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Commission on Derivatives
Mutual Funds
IPO
Turnover
0.03% on Total Derivative Turnover (F&O)
Avg 0.30 Paisa (Differ Scheme to Scheme)
Depend upon Issuer Company
Area
Observations
Remarks
Process
Owner
6 cases observed.
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Anil Desale
Anil Desale/
Samardeep
Sood
Anil Desale
Manoj Kabra
Manoj Kabra
Samardeep
Sood.
60 | I n v e s t m e n t B a n k i n g i n I n d i a
HUMAN RESOURCE
HR Conducts Interview and hires talents from Internal & External Source, Also provides
Training to the Newly hired staff, Employee Orientation, Hiring Process, Performance
Appraisal, Training and development, Conduct Games at Corporate Office.
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CONCLUSION
From the above study it has been concluded that In India Investment Banks are under regulation
of SEBI, As per SEBI Guidelines on Merchant Banking , Whenever any corporate go for IPO or
M& A They have to appoint Merchant Banker for Managing the affairs
The future of Merchant Bank in India is very Bright , if you consider present Market Situation
where Sensex & Nifty Index is 16000 & 5000 Respectively. So many corporate have declared
and filed IPO & M&A With SEBI. Merchant Bankers act as a Lead Manager and as a lead
manager they underwrite the Issue.
The major revenue for merchant banks is received from the IPO, M&A, Advisory Services; it is
purely fee based business. As we know in US Last year big investment bankers collapsed, the
reason being Sub Prime Crisis. In US investment banks lend money on mortgage so sudden
economical change reduced the demand for Real Estate and the prices of the property fallen
down. So ultimately the fund which was financed for Housing has also been shrinking.
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BIBILIOGRAPHY
1.
2.
3.
www.investopedia.com
4.
www.wikipedia.com
5.
www.icicisecurities.com
6.
www.moneycontrol.com
7.
www.google.com
8.
www.sebi.org
9.
www.rbi.org
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