Consumer behavior on brand switching on mobile phones

1. Name of the Respondent:

2. Gender:
(a) Male (b) Female
3. Age:
(a)15-25
(b) 26-35
(c) 36-45
(d) 46-55
4. Education:
(a) Illiterate (b) High School (c) Graduation
(d) PG
5. Income:
(a) 0-10,000 (b) 10,000-50,000 (c) 50,000-1,00,000
(d) More than 1,00,000
6. Occupation:
(a) Student (b) Employees (c) Business
(d) Professional
7. Which mobile do you prefer?
(a) Samsung
(b) Sony
(c) Motorola
(d) Apple
(e) Lenovo
8. For what reasons you choose a particular mobile brand?
(a) Convenience Handset
(b) Cost
(c) Value added service
(d) Discounts
9. Do you prefer to change the brand (mobile phone) frequently?
(a) Yes (b) no
10. Have you changed the brand?
(a) Yes (b) no
11. What are the sources of information you use to change the brand?
(a) Friends/relatives
(b) Advertisements
(c) Retailer/salesperson
(d) Social networking

(e) Experts (f) others

12. You consider owing a mobile handset as a

(a) Necessity
(b) Status
(c) Luxury

13. Which factors influenced you in switching from one brand to another brand
with respect to your mobile?
(a) Price
(b) Brand name
(c) Offers
(d) Different features
(e) Mobile accessories
(f) Mobile battery
14. What factors influence brand switching related to mobile
Factors responsible for brand
switching
1. Higher increase in price
2. Low price offers from

competitive products
3. Quality is not as expected
4. No product improvements
for a long time
5. Competitors are offering
additional product features
6. No promotional offers
7. I do not stick to any brand
for long period
8. No proper after sales
service
9. Response to customer
complaints is not
satisfactory
10. Better products from
competitors
11. Increase in income level
12. Decrease in income level

Stron
gly
agree

Agr
ee

Neut
ral

Disag
ree

Stron
gly
disag
ree