Khch hng mc tiu ca TVY:

Nhm khch hng mc tiu chnh m TVY chng ti hng n bao gm vic gia
cng cho cc doanh nghip giy trong nc v nc ngoi, cc nh bun bn s, cc
ch u mi (An ng) v t mnh bn hng cho nhng khch hng cui cng thng
qua 15 ca hng i din c t ti cc tnh Ty Nam B v ng Nam B. Hnh
thc bn hng ch yu ti TVY l B2B v B2C vi hnh thc bn hng trc tip, nhn
n hng v giao hng tn ni cho khch hng.
H thng trung tm phn phi v chui ca hng ca TVY:
Mng li u ra ca TVY bao gm cc ca hng i din, ca hng lin kt, cc
nh bun v cc ch u mi v khch hng mc tiu gm 2 nhm:
Nhm khch hng mua s s lng ln v nh k nh: nh bun, ch u mi.
Nhm khch hng c nhn, h gia nh mua sm ti cc ca hng i din, cc ca
hng lin kt.
Danh sch 15 ca hng i din ca TVY:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Tx Long Khnh
Qun 3, TPHCM
Qun 10, TPHCM
Qun Bnh Thnh,
TPHCM
Qun Ph Nhun,
TPHCM
Qun 1, TPHCM
Tp. Bin Ha
Tp. Vng Tu
Tp. Cn Th
Tp. Vnh Long
Tp. Bn Tre
Tp. Sc Trng
Tp. Rch Gi
Tp. Long Xuyn
Tp. C Mau

M hnh chui cung ng ca TVY

Tng quan v h thng Logistcis TVY:
H thng Logistics TVY bao gm 1 nh my sn xut, DC thu mua nguyn vt liu, 1
NDC ti Bnh Dng, 2 RDC ti Bnh Dng v Tin Giang v 15 ca hng i din
phn b Ty Nam B v ng Nam B. h tr m hnh Logistics v hot ng
kinh doanh, TVY trang b h thng qun l thng tin hin i vi y thng tin
v hng ha, n t hng, a ch giao hng, cc phng thc giao hng tng
ng, h thng c trang b cho php 15 ca hng i din c th truy cp thc

hin t hng trc tip v cc nh cung cp c th truy cp tip nhn n t

hng t TVY.
M hnh u vo:

M hnh u ra:
nh v:
Nh my sn xut, DC, NDC s t thnh mt khu phc hp ti Bnh Dng.
RDC s c t ti Bnh Dng v Tin Giang. L do t RDC ti Bnh Dng l gn
NDC ct gim chi ph vn chuyn v RDC Bnh Dng ny ph trch phn phi cho
cc ca hng i din ti TPHCM, B Ra Vng Tu, Long Khnh, Bin Ha. Bn
cnh , cao tc Trung Lng c xy dng c th rt ngn c khong cch t
TPHCM v RDC Tin Giang khong 75km. Mc khc, t RDC Tin Giang c th vn
chuyn xung cc tnh min Ty d dng hn thng qua 2 hng: Vnh Long, Cn
Th, Bn Tre, Sc Trng; hng cn li i Long Xuyn, An Giang, Kin Giang, C
Mau.
15 ca hng i din ti t ti cc tnh min ng Nam B v Ty Nam B.
Nguyn vt liu c thu mua t cc doanh nghip trong nc s c tp kt ti
DC c chc nng lu tr nguyn vt liu u vo. Sau , nguyn vt liu s c
a vo nh my sn xut thnh thnh phm. Sau khi ra thnh phm, hng ha
s c tp trung ti NDC v tip tc c phn phi cho hai RDC ti TIn Giang v
Bnh Dng.
Sau khi cc store thc hin t hng trn h thng, s c cc trng hp sau xy ra:
- DSD: Cc store t hng trc tip vi nh cung cp v nh cung cp s giao hng
thng cho store khng thng qua NDC/ RDC, v nhn hng ti store.
- PAXD: Cc store t hng trc tip cc nh cung cp v nh cung cp s giao hng
qua NDC/ RDC v nh NDC/ RDC giao gip qua store m khng lu kho.
- BBXD: Cc store t hng vi RDC/ NDC, sau RDC/ NDC s gom tt c n hng
v t hng vi nh cung cp, hng ha c giao hng trc tip cho RDC/ NDC,
sau RDC s tin hnh tch n hng theo tng n t hng ca cc store v
giao cho store, khng lu kho.
- CS: Hng c lu ti NDC/RDC( hng nhp khu t nh cung cp nc ngoi) Khi
store c nhu cu s t hng vi NDC/ RDC v NDC/ RDC xut kho v giao cho cc
store.
Tt c 4 hnh thc trn khi cc store t hng u thng qua system vi s qun l
ca b phn Supply Chain v Offer Management. Ti mi store s c b phn nhn
hng, kim tra cht lng v nhp liu vo h thng. Hin nay, cc khch hng mc
tiu thuc 4 nhm nu trn u t hng thng qua h thng v cc store ca
Metro s sp xp giao hng cho khch hng bng xe ti. i vi i tng khch

hng cc nhn, khch hng c th t vn chuyn hng hoc thng qua dch v giao
hng tn ni bng xe ti ca Metro vi a im trong bn knh cho php. i xe
giao hng cho khch hng ti Metro c iu phi bi b phn giao hng ca mi
store, ring i xe giao hng v NDC/ RDC s c qun l trc tip t b phn
Supply Chain v Offer Management.