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Mitch Mandigo
Mr. Furman
AICE Media Studies
February 9th 2016
Case Study Lion Gate Entertainment

History: Lions Gate Entertainment Corporation (or Lionsgate) is a Canadian

American entertainment company. The company was formed on July 3, 1997 in
Vancouver, British Columbia, and is headquartered in Santa Monica, California. As of
November 2013, it is the most commercially successful mini major film and television
Distribution Company in North America and the seventh most profitable movie studio.
Lionsgate Films is not to be confused with Robert Altman's former company, Lions Gate
Films, although both names refer to the same Vancouver landmark, the Lions Gate
Bridge.
Distribution Practices: The distribution of selected recent non-in-house films for
pay-per-view and on-demand are under the supervision of NBC Universal Television
Distribution under Universal Pictures (Universal formerly held home video and television
rights to many of the early Lionsgate films), while all others (particularly the in-house
films) are distributed for both cable and broadcast television through Lionsgate's
syndicated division. Marketing Strategies: upcoming films and he doesnt need to market
some films as much as others.

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Divergence and Convergence: Lions Gate partnered with Panamax Films in 2005 to make
movies for the Latino market which only produced two films. On April 13, 2005,
Lionsgate spun off its Canadian distribution unit into a new distribution unit called Maple
Pictures under the direction of two former Lions Gate executives, Brad Pelman and
Laurie May. On August 1, 2005, Lions Gate Entertainment acquired the entire library of
Modern Entertainment, the U.S. film division of the Swedish television company Modern
Times Group. On October 17, 2005, Lionsgate acquired UK company Redbus Film
Distribution for $35 million and became Lionsgate UK on February 23, 2006. On March
15, 2006, Lionsgate sold Lionsgate Studios to Bosa Development Corporation. On July
12, Lionsgate purchased Debmar-Mercury, an independent television distributor, which
has continued operations as a Lionsgate subsidiary. The company agreed in August to
lease term with New Mexico State Land Office and the city of Rio Rancho for a new 52.8
acres studio near Rio Rancho's under construction city center and arena. On July 26,
2007, Lionsgate bought a partial stake in independent film distribution company
Roadside Attractions. Lionsgate started up Lionsgate Music by June 2007. On September
10, 2007, Lionsgate bought Mandate Pictures for $56.3 million, $44.3 million in cash and
$12 million in stock, and taking on $6.6 million of Mandate's debt. Mandate Chief
Executive Joe Drake returned to the company as co-chief operating officer of its film
unit.
(https://en.wikipedia.org/wiki/Lionsgate_Films)

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Case Study 1 Hunger Games - In the first third of the book, we are introduced to
our protagonist, Katniss Everdeen. Though she's only a teenager, she's a tough hunter
who puts food on her family's table. Her father is dead and she lives with her mother and
sister Prim in District 12 in the country of Panem. She hunts with a guy named Gale who
is cute and might even have a thing for her, but who knows? Katniss is not very in touch
with her mushy side. Every year the Capitol of Panem hosts an event called the Hunger
Games where two "tributes" a boy and a girl are drafted from each of the twelve
districts to be brought to an arena and fight to the death. Only one person can win. This is
to remind the country not to rebel and for entertainment, of course. This year,
unfortunately, Katniss's little sister is selected for the Hunger Games, so Katniss
volunteers to take her place. Also selected is Peeta Mellark, the baker's son, who helped
out Katniss once. ( https://www.lionsgate.com/movies/catchingfire/)
Case Study 2 The Wolf Among Us -Wolf Among Us is a point-and-click adventure
game, where the player, in control of the protagonist Bigby Wolf, can move about the
environment and examine and interact with other characters or objects. It is similar to
Telltale's previous game, The Walking Dead, in that the player may make choices in their
actions or through conversation trees that will influence future events in the story,
including events in future episodes. These include major decisions, such as deciding
which of two culprits to chase after while allowing the other to go free. Like The Walking
Dead, these choices are recorded by Telltale, and general statistics on the major choices
are presented to the player after completing each episode to allow them to compare their

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take on the story to others. Telltale has worked to make some of these choices affect
parallel events within the narrative, such as choosing which of two people to help first,
and later learning from the second one that their help could have been used before. Some
scenes are more action-oriented, requiring the player to respond to a series of quick time
events. Failure to do these correctly may end the scene with the death of Bigby or another
character, but the game will restart at a checkpoint just before that scene to allow the
player to try again. In some instances, failure to active particular quick time events results
in minor game decisions.
(https://www.telltalegames.com/community/discussion/75110/the-wolf-among-usepisode-5-ending-did-y-all-just-forget-this-part)