1. Which of the following is NOT a stage in thee consumption process?

desire

2. Which of the following best explains how a minority of products user make up majority of sales of
that product?- the 80/20 rule
3. When a product is part of a user's daily routine, the user is said to have a(n) ________ type of
relationship with the product.- interdependence
4. When a person buys a product for emotional reasons, we can say that the need is ________. D)
hedonic
5. When is a consumer most likely to engage in cognitive decision-making? A) This decision mode is most
common when the decision is related to the person's self-concept and the outcome has a high degree of
risk
6. A(n) ________ refers to a set of beliefs and the way we organize those beliefs in our minds. B)
knowledge structure.
7. A mental or problem solving shortcut to make purchase dicision is call a(an) ....- heuristic
8. How can a marketer boots a person's motivation process relevant information? - using novel stimuli
9. A story containing symbolic elements that express the share emotions and ideals of a culture is call
a.....- myth
10. The aspect of a cultural system which describes the metal characteristics of the people and the way
they relate to their environment and social group is know as....- ideology
11. Thomas and his family.......of...consumption -sacred
12. What term refers to desired end states that can apply to many different culture?...- terminal values 13.

13. Which of the following is a benefit organizations receive when customers complain?- opportunity to
the situation
14. Advertisements reminding people to stay focused while driving and to avoid texting while driving are
examples of .- social marketing
15. The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of
form including print and non-print messages is know as- media literacy
16. Which of the following issue is related to consumer behavior?- All of the above
17. The sensory characteristic of a product that sticks with consumers, helping them to remember the
product in a unique way, is called the ________.- sensory signature
18. According to the exposure factor leading to adaptation, frequently encountered stimuli ________ as
the rate of exposure increases.- habituate

19. From a semiotic perspective, every marketing message has three basic components. Which of those
components is the sensory image that represents the intended meaning?- The sign
Chapter6