Brand A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose ‘one product or service over another. LRT) MU Xe alee el ulster oun Bria ede ede ee) RIr eS Piccueken leat meate a it'sin the form of an icon or logotype.Research, Vision & Design Brief Seven fundamental questions to help you towards a killer design brief: How is the brand perceived against competitors? What is the positioning statement of your bra What is the heritage of your product type and the on and fabrication? Who is your audience? Where will the company have contact with them? What values & beliefs should the brand have about the business and it's missic in the world? What benefits do you want customers to associate with your brand? Include summaries PPC TD baat eda Perr ete e project @ target audience(s) Perse ona eects ac He iia ORNS) Paar eel racer} ae act [leeds [ela tesa) eatLogo, Identity, & Guidelines The Identity System Purpose: form a systematic visual * language around the logo, including ) | a family of flexible elements that. will help to design future design assets. Bites ya RC try LT oleh a RO eat POET m AeLn YT Malo ae) ad look and voice. Mita ececcni dele set Eicoma(eteaa acme op Pees statis eT ensMonitoring & Rebranding Brand identity is a living, breathing thing that might need to evolve as it interacts with consumers. The challenge with rebranding is to maintain familiarity and consistency so that your customers remember you. Brand Identity Design Class (20% Off) Sign-up for this new Skillshare class by our friend, Courtney Eliseo - Beyond the Logo: Craft a Brand Identity. 20% discount code:Extended Reading BRAND THINKING AND OTHER NOBLE PURSUITS BRANDING MATTERS by Jason VanLue ye Marty Neumeier LOGO DESIGN LOVE: THE BOOK DYNAMIC >) SU ss HOW TO CREATE PA) BRAND by Irene Van Nes Helo } et by Alina Wheeler