THE LEADING HOTELS OF THE WORLD

BRAND IDENTITY PRISM

EXTERNAL/INTERNAL FACTORS
BRAND PHYSICS
Luxury Hotels, strategic locations
,classy and symmetric design,
Blue & white

RELATIONSHIP MODE

PERSONALITY
Luxury, prestige,
high quality network,
personalized service,
Discovery experiences ,
inspirational places

CULTURE

Tailored-made, personal, direct,

luxury network (leaders club),
diversity of locations

Global, adapting to local markets

Uncommon luxury hotels

CUSTOMER REFLECTED IMAGE

SELF-IMAGE

Successful business Travellers,

uxurious and personal service holidays,
Special offers for loyal VIP client
,discovery experience

Uncommon perspectives,
Magnificent journey,
Unlimited benefits,
Exclusive offers