I am a research student conducting research on" Impact of consumer innovativeness on consumer evaluation of brand extensions of network

service providers in Pakistan" . Your participation in this survey will be highly appreciated and information provided by you will be kept
confidential.
RESEARCH QUESTIONS

1.

STRONGL
Y AGREE

AGREE
NEUTRA
L

DISAGR
EE

STRONGL
Y
DISAGRE
E
1

I often seek out information about new products

and brands.
I seek out situations in which I will be exposed to
new and different sources of product information

3.

I like magazines that introduce new brands

4.

I like to go to places where I will be exposed to

information about new products and brands

5.

I take advantage of the first available opportunity

to find out about new and different products

6.

When I go shopping I find myself spending very

little time checking out new products and brands
*
I like being exposed to new ideas.
I hate any change in my routines and habits. *

5
5

4
4

3
3

2
2

1
1

I constantly find new ways of living to

improve over my past ways.

10.

I enjoy the uniqueness of owning new products.

11.

Purchasing new products takes too much

time and effort.*

12.

I enjoy taking risk involved in buying new

products.
New products are getting poorer and poorer

Others often ask me for advice about new

products.
New products have an unacceptably high price.*

I am impatient to buy new products as soon as

they come out.

2.

7.
8.
9.

13.
14.
15.
16.
Gender

Area of Residence:

Male
Female

Age (Tick only one)

16-22
23-28
29-34
35-40
40 Above

What is your education? (Tick only one)

Matriculation equivalent or less

Intermediate or equivalent
Bachelors or equivalent
Masters or equivalent
Any other please
specify____________

DHA/Clifton
PECHS/Bahadurabad
Gulshan/Gulistan-e- johar
Others _______________

Marital status:

Single
Married

No. of family members (including you)

1-2
3-4
5-6
6-9
8 or more

Native Language
* Global Consumer Innovativeness:
Cross-Country Differences and Demographic commonalities by Gerard J. Tellis Eden Yin, and Simon Bell
* Atlantic Marketing Journal Volume 3 Issue 1 Winter 2014 Article