Respected Sir

BITS Pilani Hyderabad Campus is one of the most esteemed engineering colleges
in the country.
Pearl is the National Cultural Festival of the Campus. Pearl'15 was a success on
many levels with outstanding performances by the duo of Vishal-Shekhar
presented by ACT FIBERNET , German band Xandria and Adwaita
presented by Coke Studios.
This year Pearl'16 is expected to be much bigger and better with the planning
already started well in advance. We are planning to have regional rounds for 3
headliner events in atleast 6 cities: Mumbai, Hyderabad, Chennai,
Bengaluru, Kolkata and Delhi with Venues almost confirmed 4 months
before the fest.
The Professional show Plans for Pearl'16 have started.
We have already confirmed Farhan Akhtar for the major Act.
For the secondary act we have taken quotes for Ankit Tiwari and Amit Trivedi.
An international EDM artist from one of the top 100 DJs is also being
planned upon.
The Theme of PEARL'16 is about Glorification of Villains, a Dark ComicCon concept which will be attracting a huge crowd from the country. A
theme based event, COSPLAY is going to be one of the attractive
aspects of PEARL'16.
This time we are focusing on dynamic aspects of Publicity rather than the
Static avenues.
Here are some ideas for your branding during Pearl '16.

We can have LED sign boards bearing the name of your company which
can be put up at the Rock Garden in our Campus.
Sponsor of the on Campus NGO Events which lies perfectly in line with
your Corporate Service Responsibility Principles.
Banners, Standees, Dropdowns having the logo as well as the motto of our
company will be spread all across our 220 acre campus.

We already signed MoUs with well-known companies like Cadbury and FedEx
for Pearl '16.
HEADLINERS:
1.
2.
3.
4.

TILL DEAF DO WE PART:- Semiproffesional Band Competition

TERPSICHORE:- Inter Colllege Group Dance Competition
GLITTERATTI:- The Fashion Parade of Pearl'16
PHOTOG FEST:- The Photography Fest of Pearl '16.

I am attaching the headliner brochures. Kindly go through the same.

Post Pearl We'll provide you with the database of all the participants in the
regional events and the events held at BITS Pilani Hyderabad Campus.
Apart from the ideas thought we put up Hoardings in the city for publicity of the
Pro-Show and the events. Your company's logo will be present on the Hoardings.
Last Year we had a logo launch through Varun Dhawan and the entire
cast of Badlapur. I have attached the link of the article by Deccan
Chronicle. BADLAPUR Movie
Promotion: http://www.deccanchronicle.com/150211/entertainmentbollywood/article/varun-and-yami-visit-bits-pilani-hyderabad

Varun Dhawan Movie Promotion.jpg

Nawaz.jpg

Media Publicity(Previous Associations):

Print Media:
English Dailies : Hindu/Deccan Chronicle/Times of India.
Local AP/Telangana Newspapers: Eenadu, Sakshi, Aandhrajyothi,
Namasthe Telangana etc.
Broadcast Media: TV6, TV9, 10 TV, Studio N, ABN Andhrajyothi, TV5 etc.

I have attached photos of the recent articles in various newspapers.

Print Media-7.jpg

Print Media-1.jpg

Print Media-2.jpg

Print Media-9.jpg

Print Media-10.jpg

Print Media-5.jpg

All the basic plans of PEARL'16 have been explained in the

Presentation attached. I am also attaching some photos of the previous
festival along with the complete event list. Hoping to associate
with Havells for mutual benefit and a healthy long term association.
Regards
Karan Desai
Department of Sponsorship and Marketing
(+91-9705934709/ +91-9765033000)