LEGO is one of the best companies in production of toys. It was created at a
Danish small carpentry by Ole Kirk Kristiansen in 1932. LEGO has their main offices in North America, Europe, Asia, and headquarters in Billund/Denmark. LEGO has many products of different format and different motif, but its essence remains the traditional LEGO brick. Between 2004 and 2011 the company made losses, so the company had to change their strategy who their competitors took advantage. After five years, in 2009 LEGO earned 295 million euros of profit positioning itself back on the market. Actually, the company has expanded across Latin America with the opening of factory in Mexico; being one of the main offices with Denmark, Hungary and Czech Republic. LEGO has come a long way for 83 years, hundred percent committed to the development of children, inspiring them through play to be builders of the future.