UNIVERSIDAD DE CASTILLA-LA MANCHA

Facultad de Educacin de Albacete

Asignatura: Pedagogy
Profesor: Antonio Cebrin.
Curso acadmico 2015-2016

GROUP 4. TOPIC 3.

1.Mara Lizn Moreno.

2.Paola Garca Alcolea.
3.Mara Dolores Ortega Coy.
4.Andrea Martnez Daz.
5.Beniamin Letowski.

INTRODUCTION.

The concept of educational technology of teaching machines are devices that present
information to students in progressive mode and enable self-learning, and scheduled
teaching has the origin in Skinner.
Computers quickly occupied the gap generated by the disappearance of machines.
Technology is divided among fixed material (projectors, overhead projectors...) and
passage material (slides, transparencies...) in the audiovisual media.
1. THE NEW AUDIOVISUAL CULTURE
The mass media have produced an environment characterized essentially by the image
as the main element, named "iconosphere", where it can dispense with written.
The iconic language tends to substitute, in these cases, the verbal language in synthetic
and easy messages. In this it is very important the television, the paper is being replaced
by the screen.
These elements, presented in this synthetic way, would help to define the meaning of the
"new audiovisual culture".
1.1. The concept of culture
Culture is understood as a set of "values and ideas which tend to incarnate in standards
of behaviour, written or not." (Davis, 1984).
At least two fundamental types of manifestations of a culture can be considered:

Those that can be objectively perceived (For example in the usages and customs)
Which are placed in a background assessment, emotional or philosophical.

1.2.1 uniqueness vs multiplicity

Gutenberg introduced a technology of reproduction, of multiplicity. Gutenberg becomes
the introducer, in the media, of the concept of multiplicity.

On the other hand, the current audiovisual culture is adapted towards the multiplicity.
And audiovisual culture is not possible until the technology has not allowed it. A current
communicative product has to be an element of easy registration and multiplication. The
uniqueness becomes something whose price can be excessive.
1.2.2 language vs audiovisual culture
The difference between the two ways of expressing the same reality focuses on the
perspective. The referent of the audiovisual culture is the language that is used. In
consideration of audiovisual support occurs in channels that carry the message. But its
similarity occurs in many cases. That interaction is something peculiar in the current
audiovisual culture. Painting and literature are its most obvious models.
1.2.3 iteration vs interaction
The dictionary of the Royal Academy defines the iteration as the action and the effect of
repeating something. Two examples would be the conventional media and a picture.
Both remain immutable. This feature can differentiate interaction from the iteration. The
development of actions identified as action and reaction are the basic notes of the
interaction. For this reason, the iterative media are replaced by interactive media. From
the audiovisual culture of cinema to the "new audiovisual culture" of video games there
is an evolution of the iterative to interactive. Because in the cinema you cant interact
with the film but, in video games, the player can interact with the game and with other
players.
2. THE MEANS OF TEACHING FROM THE BUDGETS OF THE
AUDIOVISUAL CULTURE
Nowadays, the technological means used in teaching generally are means that have lost
innovation. Educational technologies are, almost always, by-product of a more diffused
and widespread social use. When this is not the case, innovation does not succeed.
One example is computer. This tool had been imposible to be used in 1975, but not in
1995, when the comercial structure could provide it.
The didactic athmosphere is conditioned by the possible services.
So new dimensions in teaching are growing up:

1) Teachers function change due to new technologies.

Normally, teacher is sawn as the figure which give all the scientific information
to the student. But now this is changing by technology, that has the capacity to
give more information, and complete better the knowledge (documentaries,
maths software) The teacher would be placed as a individualizer and
socializer figure. It is not thinking about a deshumanizing teaching. It is only
pretended to optimizing didactic resources.
2) Creation of a new language. That means repeating the same message but in a
different way, creating a kind of interlinguistic redundancy. This could allow
reinforcing the parts of the message that would be necessary to through the use
of graphics, images, diagrams, sounds, videosAlso, those resources nowadays
are not so expensive.

3) Creation of an individualizing structure powerful enough. The students access

to information is an important aspect, because each one has a different way of
assimilate and understand it. For that, it is suggested hypertext. Frank Halasz
defines it as an instrument to create, manipulate and present information that
are inside a net structure
While a traditional text follows a lineal model, in an hypertext the information is
not sequentially connected. It is not necessary reading the part one to understand
part 2. The student can read the most interesting and useful parts for him or her
in the order that they prefer and then, they connect the information.
PREPEARING FOR A NEW WAY OF KNOWLEDGE.
INTRODUCTION
The way in which teacher acts in relation with the acquisition and organization of the
knowledge must change. The school is not ready for assume the challenge of the
millennial: the change to the industry society to the communication one and the new
way of knowledge due to it.

1. HOW THE INFORMATION IS ENCODED?

For a few centuries, humanity has channeled his need to store and transmit information
through the word written in the books. And today this is changing. In the academic and
professional field, information support is evolving towards multimedia systems, with a
high weight of the word written in some cases, but with a growing weight of the image
elsewhere. In the family and social world already has been the evolution towards an
audiovisual company, dominated by the media, especially on television.
This situation alarms are triggered. These are some of the most frequent criticisms:
produced a decrease in concentration, there is an excess of information, but this is so
shallow that we must rather speak of "saturation of superficiality, increase to passivity,
loss of critical thinking and reasoning"(Babin y Kouloumdjian, 1983) capacity. All these
criticisms are analyzed by Babin showing us as to what we find is a "new way of
understanding".
In any case, whether we accept the line boost facets of intellectual activity related to the
image, like the analogy, intuition, global thinking... or enhance processes traditionally
associated with the right hemisphere (globality, Visual,...), as if we accept the line
interpret changes in its most negative aspect (superficiality, thoughtlessness, dispersion,
lack of structuring of knowledge...) that Yes is clear is that the school must change. You
can not continue to transmit knowledge as 50 years ago, based on the word, especially
in the written word.

2. HOW DO WE ACCESS THE INFORMATION?

It is still possible to find in some old buildings of our most venerable universities
classrooms in the old style. They tell us much about how the mode of access to
knowledge was conceived. We must highlight two features. One is the seriousness,
moderation, respect, cheerful elements are missing, missing painted, missing jokes. The
other feature is the unidirectional discourse: on one side, on a stage, or, occasionally, in
a pulpit, the place of the teacher, the wise owner of great knowledge; to the other side,
the seats or desks, often placed in rows, fixed, without possibility of interaction among

the students.
And in front of that, the mode as today is accessed information is characterized by two
changes. One, a change in social attitude that leads us to the culture of the spectacle,
fun, entertainment. The other is also social change, and encouraged by the evolution of
technology that leads to participation, interactivity, dialogue and cooperative search.
The first point means that today you access information in a "fun" way. And it is
through the fun as children and men have access to most of the information and, in
many cases, which it considered most relevant.
We talked about the other feature, the participation. In recent years it has noticed how
new communication technologies are evolving towards more participatory and
interactive systems such as: Multimedia and Internet.
. FIRST CHANGE: MAKING DECISIONS IN ACCESS TO THE INFORMATION

Education should become a continuous process of decision-making by students

trying to access information.

Searching for information is ability acquired through the continuous and

reflective practice.

The teachers got used to provide the students all the information. Sometimes it's
even connected with violating the copyright (making photocopies).

It's important to develop the ability to search for information on their own

.
Incorporating information means the existence of prior informations. Selecting
the valued information involves making decisions. Develop selecting skill, motivate
students to practice and help structuring information, the new and old into a coherent
whole.

5. SECOND CHANGE: MEDIA INTEGRATION, MULTIPLICITY OF LANGUAGES

The analysis of the image and development of visual thinking can be made from
many activities:

drawing

verbal descriptions

working with tables, charts and graphs, with time coordinates, maps, with
mandalas,
with cartoons, with sketches of ideas, with color

using new technologies like video and computer

Teaching must become a continuous process of translating languages, codes and

channels, the visual to the verbal, written and audiovisual to vice versa.

6. THIRD CHANGE: FOUR ADDITIONAL CHARACTERISTICS OF SCHOOL

School, college, etc., must have today FOUR characteristics:

the school must be ACTIVE

it must be ENTERTAINING and FUN

should be PARTICIPATORY

should be FREE (feeling freedom)