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Signage
And
Way‐Finding
At
The
University
Of
Waterloo
Research
Proposal:
Mapping
the
Campus
(Using
Loca?ve
Media)
‐
Part
1
(Survey)
“Loca?ve
Media
n.
describes
a
set
of
locaAon‐based
technologies
–
wireless,
surveillance,
tracking
and

posiAoning
 technologies
 –
 that
 enable
 informaAon
 to
 be
 Aed
 to
 geographical
 space.
 These
 include

Global
PosiAoning
Systems
 (GPS),
mobile
phones,
 wireless
 laptops,
bluetooth,
wireless
 networks
 and

RFID
 (Radio
 Frequency
 IdenAficaAon),
 WiFi
 and
 Global
 Systems
 for
 Mobile
 CommunicaAons
 (GSM);

these
enable
people
to
locate
themselves
and
others
within
geographical
space,
while
also
aRaching

informaAon
 to
 geographical
 posiAons
 (by
 using
 the
 longitude
 and
 laAtude
 received
 from
 the
 GPS

device).
 Most
 modern
 mobile
 devices
 as
 well
 as
 having
 locaAon
 aware
 capabiliAes
 are
 also
 able
 to

access
the
Internet,
allowing
informaAon
to
be
stored
and
retrieved
from
remote
databases.
The
mass

proliferaAon
of
these
technologies
has
rendered
them
almost
ubiquitous.


Loca?ve
 Media
n.
names
 the
field/s
 of
 pracAce
coalescing
around
arAsts
 and
technologists
 who
 use


portable,
 networked,
 locaAon‐aware
 compuAng
 devices
 for
 user‐led
 mapping,
 commercial
 locaAon‐
based
services
and
arAsAc
intervenAons
in
which
geographical
space
becomes
it's
canvas.”

Figure
1:


Jeremy
Wood's
My
Ghost,
London
GPS
Map
2009.