RayKroc,19021984:TheManWhoMade

McDonald'sPopularAroundtheWorld
I. Before listening. Discuss: What do you know about McDonalds and fast
food?Howarefastfoodrestaurantsdifferentfromotherrestaurants?
Nowlistentothefirstpartoftheprogramme(upto415)andcheckyouranswers
AI. Listen to Ray Krocs biography (up to
800)a)Completethistable:
WHEN

WHERE

1984

Notknown

WHAT

DesPlaines,Illinois

Hewasborn

Attheageof..

Notknown

HebecameadriverfortheredcrossduringWW1

Afterthewar

Notknown

Hebecamea..

Attheageof.

Notknown

Hegotmarried

Notknown

Florida

1954
Attheageof52

nearChicago,Illinois
Notknown

Thechainhad200restaurants

b)WasRayKrocalwayssuccessful?Justifyyouranswer

c)Crossoutthejobhedidnotdoduringhislife:
Hewasa.driversalesmanaccountantmusicia

nestateagentbusinessman

restaurantmanager.
III.Listentothethirdpartoftheprogramme(upto
1030)a)completethemissingwords:
FastfoodrestaurantsspreadquicklyintheUnitedStatesbecauseof
...meanssellingthelegalrighttooperatea
storeinacompany'schaintoanindependentbusinessperson.Ifthecompanyapproves,the
businesspersonmaybuyorthestoreforaperiodofyears.

ManypeoplewanttoownaMcDonald'srestaurant,but..
areapproved.Eachrestaurantbuysitssuppliesatalow..fromtheparent

company.Eachrestaurantalsogivesthecompanyabout.percentofthemoneyit
earnsinsales.Today,about.percentofMcDonald'srestaurantsworldwide
areownedandoperatedbyindependentbusinessmenandwomen.
RayKrocwasgoodatidentifyingwhatthepublicwanted.HeknewthatmanyAmerican
familieswantedtoeatinarestaurantsometimes.Hegavepeopleasimpleeatingplacewith
popularfood,.prices,serviceandnowaiting.Andall
McDonald'srestaurantssoldthesamefoodineveryrestaurantacrossthecountry.
RayKrocestablishedrulesforhowMcDonald'srestaurantsweretooperate.Hedemandedthat
everyrestaurantoffer"quality,serviceand."Peopleluckyenough
togetafranchisemustcompleteaprogramatatrainingcentercalledHamburger
University.Theylearnhowtocookandservethefood,andhowtokeepthebuilding
clean.Morethan..peoplehavecomp letedthis
training.

b)WhatisHamburgerUniversity?Whatdoyoulearnthere?
.
IV.Listentothelastpartoftheprogramme.
a)Notedownwhatthesefigurescorrespondto:
1967.
30,000.
6..
120.
50million.
1970s.
81.
b)WhathasMcDonaldbeencriticizedfor?
Thewaythecompany
Thefoodcontainsand..
c)WhathappenedtothefirstMcDonaldsrestaurant?

V.Lookbackatwhatyouhavelearntandtellthestoryinyourownwords.