Organizatio

Ideas

Writing

Graphics

1
Brochure or
pamphlets
format and
organization
of
information
is confusing
to the reader

2
Brochure or
pamphlet
has some
organization
of
information
with random
formatting

3
Brochure or
pamphlets
information
is wellorganized
with
appropriate
formatting

Brochure or
pamphlet
communicat
es irrelevant
information,
not about
topic. And
communicat
es
information
inappropriat
ely for the
intended
audience
Brochure or
pamphlet
writing is not
done in
complete
sentences,
most of the
capitalization
and
punctuation
is not correct

Brochure or
pamphlet
contains
irrelevant
information,
not about
topic. Or
communicat
es
information
inappropriat
ely to the
intended
audience
Some of the
brochure or
pamphlet
writing is not
done in
complete
sentences,
some of the
capitalization
and
punctuation
is not correct
The graphics
somewhat
go with the
text but
there are too
few and/or
appear to be
randomly
chosen

Brochure or
pamphlet
communicat
es some
relevant
information
appropriatel
y for the
intended
audience

The graphics
do not go
with the text
and appear
to be
randomly
chosen. Or
there are not
pictures

Most of the
brochure or
pamphlet
writing is
done in
complete
sentences,
most of the
capitalizatio
n and
punctuation
is correct
The
graphics go
well with
the text but
there are
too few
and/or too
many and/or
appear to
be randomly

4
Brochure or
pamphlet
has
excellent
formatting
with very
well
organized
information
Brochure or
pamphlet
communicat
es all
relevant
information
appropriatel
y and
effectively
to the
intended
audience
All of the
brochure or
pamphlet
writing is
done in
complete
sentences,
all of the
capitalizatio
n and
punctuation
is correct
The
graphics go
well with
the text and
there is a
well
balanced
mix of text
and pictures

chosen