Questionnaire

INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARAYA UNIVERSITY
MULTAN
Dear respondent;
We are students of BBA, and are conducting a research on Relationship between
demographic factors and consumption patterns in daily use products. Our purpose is to
evaluate consumption patterns of individuals in context of demographic factors in buying
of FMCGs. For this purpose, attached questionnaire has been developed and we need
your opinion for this study. The information you provide will be used solely for research
and academic purpose and will be kept confidential.
We are grateful for your cooperation.
Name ..
Gender

Male

Female

Qualification..
Occupation.
Marital Status:

Married
Engaged

Single
Committed

Age .. Years
E mail
(Optional)
Contact No.
(Optional)

Q: With the change in age, have you observed a change in your preferences?
a) Yes
b) No
Q: Do you think that as the size of your family changes, your consumption preferences
of daily use products also change?
a) Yes
b) No
Q: If yes, how these preferences change?
a) Quality wise
b) Quantity wise
Q: How much change in your earning brings a change in your buying patterns?
a)
Significant/ prominent
b) To some extent
Q: When your income/pocket money increases, how do you change your consumption
patterns of daily use products?
a) Purchase better quality products
b) Increase the quantity of same products
c) Save money
Q: Do you believe in consumption of products in accordance with the social class you
belong to?
a) Yes
b) No
Q: If you have migrated from a rural area to urban area or from city to city, will this shift
change your consumption pattern?
a) Yes
b) No
Q: Have your education brought changes in your consumption pattern?
a) Yes
b) No
Q: How much affect of your gender is on your consumption pattern?
a) Little
b) Normal
c) High

Q: People modify their buying decisions according to their friends and company
a) Agree
b) Disagree
Q: Do you give more importance to price while purchasing daily-use products?
a) Yes
b) No
c) Sometimes
Q: Do you have different consumption pattern of daily routine goods as compared to
your parents and grand parents?
a) Yes
b) No
Q: Has your consumption pattern changed with the change in the stage of your life
cycle?
a) Yes
b) No
c) To some extent
Q: Does your loyalty with a brand stop you to switch to other brands?
a) Yes
b) No
Q: How much impact of promotional activities is on your consumption pattern?
a) Little
b) Normal
c) High
Q: Does the consumption pattern of your family influence your own consumption
pattern?
a) Very little
b) Little
c) Normal
d) Much
e) Very much
Q: Do you make purchases from particular location?
a) Yes
b) No

Q: Does price affect your loyalty with product?

a) Yes
b) No
Q: While purchasing daily-use products, to which factor you give most importance?
a) Price
b) Quality
c) Packing
d) Brand perception
Q: What are the most influential promotional factors for you?
a) TV ads
b) News paper
c) Internet
d) FM radio
Q: How much your consumption pattern is affected by perception of that product?
a) Little
b) Normal
c) High
Q: Is your loyalty with a product affected by consumption pattern of your family?
a) Yes
b) No
c) To some extent