MS 206 STRATEGIC MANAGEMENT

Write Note on any 05 of the following:

(Minimum 1000 words, A4 size sheet and hand written)
Q1. Creating Corporate Value and the Issue of Relatedness,
Q2.Vertical Integration: Coordinating the Value Chain,
Q3. The Growth of the Firm: Internal Development, Mergers & Acquisitions, and
Strategic Alliances
Q4. Restructuring Strategies: Reducing the Scope of the Firm.
Q5. Structural Considerations and Organizational Design;
Q6.Leadership and Corporate Culture;
Q7.Strategy Evaluation: Importance and Nature of Strategic Evaluation;
Q8.Strategic and Operational Control,
Q9. Need for Balanced Scorecard.

MS 216 RURAL AND SOCIAL MARKETING

Write Note on any 06 of the following:
(Minimum 1000 words, A4 size sheet and hand written)
Q1. Role of Govt. and NGOs in Social Marketing;
Q2. Social Marketing Applied in Family Planning,
Q3.Social Marketing Applied in Healthcare,
Q4.Social Marketing Applied in Small Savings,
Q5.Social Marketing Applied in Literacy,
Q6.Social Marketing Applied in AIDS Prevention,
Q7.Social Marketing Applied in Environmental Protection,
Q8.Social Marketing Applied in Anti-Smoking,
Q9.Social Marketing Applied in Substance Abuse.