January to February 2015

ARGENTINIAN WINE AND GRAPE JUICE EXPORTS

JANUARY TO FEBRUARY 2015

ANNUAL CHANGE BY PRODUCT CATEGORY.

US$ FOB

AVERAGE PRICE PER LITER

VOLUME (LITERS)

PRODUCT CATEGORY
2014
BOTTLED WINE
OTHER PACKAGED WINE
TETRA PACKED WINE
TOTAL PACKAGED WINE
BULK WINE
SPARKLING WINE
TOTAL WINE
GRAPE JUICE CONCENTRATE
TOTAL

2015

CHANGE (%)

2014

2015

CHANGE (%)

-5,0%

4,11

3,93

-4,5%

26.728.799

26.604.437

-0,5%

810.923

623.559

-23,1%

2,34

2,06

-11,7%

347.076

302.268

-12,9%

1.032.255

598.601

-42,0%

0,77

0,76

-1,9%

1.336.128

790.140

-40,9%

111.775.912

105.713.057

-5,4%

3,93

3,82

-3,0%

28.412.003

27.696.845

-2,5%

17.399.026

13.665.949

-21,5%

0,87

0,84

-4,0%

19.985.509

16.359.640

-18,1%

1.614.595

2.151.399

33,2%

5,30

5,25

-0,9%

304.614

409.512

34,4%

130.789.534

121.530.404

-7,1%

2,69

2,73

1,8%

48.702.126

44.465.997

-8,7%

27.978.098

16.520.169

-41,0%

1,98

1,43

-27,9%

14.115.030

11.553.144

-18,2%

158.767.632

138.050.574

-13,0%

2,53

2,46

-2,5%

62.817.156

56.019.140

-10,8%

Footnote: Other packaged wine includes Bag in Box and Demijohns.

2014

2015

ANNUAL SHARE CHANGE IN VOLUME

0,5%
0,5%

OTHER PACKAGED
WINE

TETRA PACKED WINE

0,7%
0,4%

TETRA PACKED WINE

70,4%
76,6%
11,0%
9,9%

BULK WINE
SPARKLING WINE

82,4%
88,0%

TOTAL WINE
GRAPE JUICE
CONCENTRATE

0,6%
0,5%
2,1%
1,4%

TOTAL PACKAGED
WINE

SPARKLING WINE

17,6%
12,0%

45,2%
49,4%
31,8%
29,2%

Prepared for Vinos de Argentina A.C. by Caucasia Wine Thinking | Phone: + 54 . 261 . 423 8890 - info@caucasia.com.ar

0,5%
0,7%
77,5%
79,4%

TOTAL WINE
GRAPE JUICE
CONCENTRATE

2015

42,6%
47,5%

BULK WINE

1,0%
1,6%

2014

BOTTLED WINE

OTHER PACKAGED
WINE

TOTAL PACKAGED
WINE

CHANGE (%)

104.490.897

69,2%
75,7%

BOTTLED WINE

2015

109.932.734

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

ANNUAL SHARE CHANGE IN US$ FOB

2014

22,5%
20,6%

Page 1 of 5

ARGENTINIAN WINE AND GRAPE JUICE EXPORTS

JANUARY TO FEBRUARY 2015

BOTTLED WINE EXPORTS. ANNUAL CHANGE BY MARKETS (TOP 10).

RANK

MARKET

US$ FOB
2014

2015

AVERAGE PRICE PER CASE

CHANGE (%)

2014

2015

VOLUME (9 LITER CASES)

CHANGE (%)

2014

2015

CHANGE (%)

UNITED STATES

41.872.013

40.603.192

-3,0%

38,92

37,08

-4,7%

1.075.966

1.095.161

1,8%

CANADA

12.192.046

11.816.058

-3,1%

38,62

36,13

-6,4%

315.703

327.046

3,6%

UNITED KINGDOM

8.636.281

8.762.966

1,5%

36,14

33,53

-7,2%

238.954

261.324

9,4%

BRAZIL

5.084.585

6.101.555

20,0%

33,82

32,28

-4,5%

150.348

189.003

25,7%

NETHERLANDS

6.434.222

4.699.278

-27,0%

31,68

28,22

-10,9%

203.121

166.549

-18,0%

MEXICO

2.614.273

2.821.658

7,9%

35,43

33,91

-4,3%

73.784

83.209

12,8%

SWITZERLAND

2.373.527

2.440.958

2,8%

44,60

44,13

-1,0%

53.223

55.313

3,9%

CHINA

2.242.635

2.373.313

5,8%

36,64

32,41

-11,5%

61.208

73.232

19,6%

GERMANY

1.854.388

2.284.274

23,2%

40,92

37,72

-7,8%

45.322

60.566

33,6%

SWEDEN

2.359.202

1.583.557

-32,9%

35,57

29,40

-17,4%

66.318

53.866

-18,8%

OTHERS

24.269.561

21.004.088

-13,5%

35,38

35,55

0,5%

685.918

590.780

-13,9%

109.932.734

104.490.897

-5,0%

37,02

35,35

-4,5%

2.969.867

2.956.049

-0,5%

10

TOTAL BOTTLED WINE

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

BOTTLED WINE EXPORTS. ANNUAL CHANGE BY GRAPE VARIETY (TOP 5).

RANK

GRAPE VARIETY

US$ FOB
2014

2015

AVERAGE PRICE PER CASE

CHANGE (%)

2014

2015

VOLUME (9 LITER CASES)

CHANGE (%)

2014

2015

CHANGE (%)

MALBEC

61.543.665

54.558.481

-11,3%

40,60

37,96

-6,5%

1.515.685

1.437.279

-5,2%

CABERNET SAUVIGNON

10.522.671

9.565.001

-9,1%

36,89

36,90

0,0%

285.254

259.206

-9,1%

RED GENERIC

6.207.091

6.192.283

-0,2%

44,32

42,58

-3,9%

140.055

145.438

3,8%

CHARDONNAY

4.633.875

4.191.014

-9,6%

34,16

31,24

-8,5%

135.663

134.161

-1,1%

TORRONTES

2.248.973

1.744.642

-22,4%

31,93

29,88

-6,4%

70.432

58.398

-17,1%

NO DESCRIPTION OF GRAPE VARIETY

4.731.704

12.135.332

156,5%

34,61

40,15

16,0%

136.720

302.223

121,1%

20.044.755

16.104.145

-19,7%

29,22

26,00

-11,0%

686.057

619.344

-9,7%

109.932.734

104.490.897

-5,0%

37,02

35,35

-4,5%

2.969.867

2.956.049

-0,5%

OTHERS
TOTAL BOTTLED WINE

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

Prepared for Vinos de Argentina A.C. by Caucasia Wine Thinking | Phone: + 54 . 261 . 423 8890 - info@caucasia.com.ar

Page 2 of 5

ARGENTINIAN WINE AND GRAPE JUICE EXPORTS

JANUARY TO FEBRUARY 2015

Important: Due to a change in the database of DGA, description of grave varieties has been affected. In the last update (used for this report), the statistical error considering the periods included in
the analysis (in percentage of the total volume of bottled wine) is: January-February 2014: 4.6% | January-February 2015: 10.2%
MARKETS WITH REMARKABLE GROWTH RATES IN VOLUME.

RANK

MARKET

US$ FOB
2014

AVERAGE PRICE PER CASE

2015

CHANGE (%)

2014

2015

VOLUME (9 LITER CASES)

CHANGE (%)

2014

2015

CHANGE (%)

ASIA / OCEANIA
1

AUSTRALIA

3.157.702

3.799.348

20,3%

43,13

44,90

4,1%

73.219

84.621

15,6%

UNITED ARAB EMIRATES

2.410.894

2.751.235

14,1%

36,67

37,13

1,3%

65.741

74.089

12,7%

PHILIPPINES

757.113

901.283

19,0%

29,48

26,03

-11,7%

25.678

34.627

34,8%

CENTRAL AMERICA AND CARIBBEAN

1

COSTA RICA

NETHERLANDS ANTILLES

BRITISH TERRITORIES

2.844.170

2.963.589

4,2%

37,88

35,30

-6,8%

75.083

83.951

11,8%

759.409

928.681

22,3%

30,01

31,72

5,7%

25.304

29.275

15,7%

1.219.838

1.230.422

0,9%

59,27

49,69

-16,2%

20.580

24.761

20,3%

SOUTH AMERICA
1

COLOMBIA

7.018.871

7.702.674

9,7%

39,83

39,09

-1,9%

176.225

197.052

11,8%

ECUADOR

2.782.139

3.057.974

9,9%

26,18

25,82

-1,4%

106.263

118.427

11,4%

CHILE

1.288.463

1.371.768

6,5%

65,61

59,58

-9,2%

19.637

23.025

17,3%

EUROPE
1

GERMANY

12.331.179

13.210.605

7,1%

42,42

41,16

-3,0%

290.698

320.920

10,4%

BELGIUM

9.037.507

9.000.919

-0,4%

36,26

34,93

-3,7%

249.259

257.718

3,4%

IRELAND

5.008.515

5.315.979

6,1%

32,72

31,49

-3,8%

153.054

168.790

10,3%

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

This analysis allows to observe markets that are not among the most important for Argentinian bottled wine exports, but have had a remarkable relative growth in the period.
The characteristics considered for the analysis are:
- The markets are observed in 4 different regions.
- Without considering the top 10 markets, those to that have exported more than 20,000 9 liters cases in the last 12 months are selected.
- The table shows for each region, the top 3 markets with the higher relative growth in the period of reference of the report.
Prepared for Vinos de Argentina A.C. by Caucasia Wine Thinking | Phone: + 54 . 261 . 423 8890 - info@caucasia.com.ar

Page 3 of 5

ARGENTINIAN WINE AND GRAPE JUICE EXPORTS

JANUARY TO FEBRUARY 2015

BOTTLED WINE EXPORTS. ANNUAL CHANGE BY PRICE SEGMENTS.

US$ FOB

PRICE SEGMENT

AVERAGE PRICE PER CASE

2014

2015

SEG 1 - Px < US$ 24

13.993.102

16.216.280

15,9%

19,91

19,66

-1,3%

702.699

824.965

17,4%

SEG 2 - US$ 24 Px < US$ 33

22.896.047

25.909.420

13,2%

28,54

28,11

-1,5%

802.176

921.858

14,9%

SEG 3 - US$ 33 Px < US$ 44

28.186.880

21.758.958

-22,8%

37,38

37,93

1,5%

754.090

573.712

-23,9%

SEG 4 - US$ 44 Px < US$ 72

30.702.208

27.084.670

-11,8%

53,61

53,29

-0,6%

572.721

508.287

-11,3%

SEG 5 - US$ 72 Px < US$ 100

8.546.662

7.622.456

-10,8%

83,48

84,01

0,6%

102.375

90.729

-11,4%

SEG 6 - Px US$ 100

5.607.834

5.899.113

5,2%

156,62

161,63

3,2%

35.805

36.497

1,9%

109.932.734

104.490.897

-5,0%

37,02

35,35

-4,5%

2.969.867

2.956.049

-0,5%

TOTAL BOTTLED WINE

CHANGE (%)

2014

2015

VOLUME (9 LITER CASES)

CHANGE (%)

2014

2015

CHANGE (%)

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

2014

38,1%
38,9%

UNITED STATES

ANNUAL SHARE CHANGE IN VOLUME

11,1%
11,3%

CANADA

2015

7,9%
8,4%

UNITED KINGDOM
23,7%

Px < US$ 24

27,9%

NETHERLANDS

5,9%
4,5%

MEXICO

31,2%
25,4%

US$ 33 Px < US$

44

19,4%

17,2%

SWEDEN

2,1%
1,5%

ASIAN COUNTRIES

3,4%
3,1%

2,0%
2,3%

OTHERS IN EUROPE

4,5%
3,5%

NORDIC COUNTRIES

3,1%
2,7%

Prepared for Vinos de Argentina A.C. by Caucasia Wine Thinking | Phone: + 54 . 261 . 423 8890 - info@caucasia.com.ar

LOS DEMAS

2015

Nordic Countries:
Denmark, Finland and Norway.
Asian Countries:
Japan, South Korea, Hong Kong, Taiwan and Singapore.
Latin-American Countries:
Peru, Colombia, Venezuela, Ecuador, Panama and Costa Rica.
Others in Europe:
Switzerland, Germany, Poland and Czech Republic.

4,5%
5,2%

3,1%
3,1%

1,2%

2014

1,1%
0,3%

LATIN-AMERICAN COUNTRIES

1,2%

WINES OF ARGENTINA'S TARGET MARKETS.

ANNUAL CHANGE OF SHARE IN US$ FOB.

2,4%
2,7%

CHINA

RUSSIA

19,3%

US$ 44 Px < US$

72

Px US$ 100

4,6%
5,8%

27,0%

US$ 24 Px < US$

33

US$ 72 Px < US$

100

BRAZIL

9,7%
9,8%

Page 4 of 5

ARGENTINIAN WINE AND GRAPE JUICE EXPORTS

4,9%
5,5%
1,6%
1,2%
0,1%
0,1%
68,8%
68,7%

RED VARIETAL
11,8%
11,4%

WHITE VARIETAL
ROSE VARIETAL

2015

0,1%
0,1%

RED GENERIC

ROSE GENERIC

2014

3,3%
3,1%

WHITE BI-VARIETAL

WHITE GENERIC

TYPE OF WINE AND COLOR. ANNUAL CHANGE OF SHARE IN VOLUME.

8,3%
9,0%

RED BI-VARIETAL

ROSE BI-VARIETAL

JANUARY TO FEBRUARY 2015

1,0%
1,0%

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

MALBEC. EVOLUTION BY VOLUME AND AVERAGE PRICE PER CASE.

THOUSANDS OF 9 LITER CASES

THOUSANDS OF 9 LITER CASES

US$ FOB / CASE

40,57

33,50

34,51

35,41

TORRONTES. EVOLUTION BY VOLUME AND AVERAGE PRICE PER CASE.

40,82

US$ FOB / CASE

40,60

35,23

37,96

37,51

32,91

34,91

31,93

30,87

29,88

27,74

30,62
21,54

21,39

22,96

24,42

343,6

511,7

786,6

849,0

1.120,3

1.409,3

1.344,3

1.357,3

1.515,7

1.437,3

35,2

54,8

63,5

73,8

75,1

92,9

95,5

63,1

70,4

58,4

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

Prepared for Vinos de Argentina A.C. by Caucasia Wine Thinking | Phone: + 54 . 261 . 423 8890 - info@caucasia.com.ar

Source: CAUCASIA Wine Thinking - based on data provided by DGA.

Page 5 of 5