Strategic pillars of HR

Profitability

Competitive
workforce

Leadership
capabilities

Employer
of choice

Operational
excellence

The Human Resources

unit is responsible for
helping to ensure
profitability; this is an
important contribution
to a competitive corporate
cost and revenue
position.

A competitive workforce
is the most important
success factor for
high productivity and
commitment.

Future-oriented
managerial expertise is a
precondition for business
success and for
employee motivation and
performance.

Employer attractiveness
is a key element in the
future viability of the Group.

Professional HR organization
is the basis of HR work
that guarantees quality and
efficiency in HR processes
and HR tools.

The five pillars represent the basic tenets of successful HR work at Daimler