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Summer Internship Project Report: "Analysis of Consumer Behavior Towards Share Trading in Indiabulls Securities LTD"
Summer Internship Project Report: "Analysis of Consumer Behavior Towards Share Trading in Indiabulls Securities LTD"
On
FACULTY GUIDE:
COMPANY GUIDE:
Submitted By:
Pritpal Singh
7NBRN040
TABLE OF CONTENTS
ACKNOWLEDGEMENT
PREFACE
EXECUTIVE SUMMARY
RESEARCH OBJECTIVE
INTRODUCTION TO INDIABULLS.
HISTORY AND OTHER CORPORATE MATTERS
FUNCTIONAL AREAS OF INDIABULLS.
INTRODUCTION TO THE CONCEPT OF SHARE TRADING
FINDINGS AND ANALYSIS
BIBLIOGRAPHY
ACKNOWLEDGEMENTS
I would like to express my sincere thanks to Indiabulls Securities Ltd.,
Delhi for giving me the opportunity to carry out the Summer Internship Program in
their organization. The whole period spent with the organization has been of
immense learning experience about the Indian Stock Market.
Preparing a project of such a kind is not an easy task in itself and I am
sincerely thankful to all those people who help me lot, in preparing and completing
this project.
I am grateful to Indiabulls Securities Ltd. who has given me this opportunity
to carry out the project Analysis of Consumer Behavior Towards Share
Trading in Indiabulls Securities Ltd. A study on investors perception their
behavior about equities.
I sincerely thank Mr. Sourav Agarwal (AVP) for providing me this valuable
learning opportunity. Finally I would like to thank Mr. Piyush Jain (Relationship
Manager) my project supervisor without his help and guidance the completion of
this project would have become difficult task.
PREFACE
EXECUTIVE SUMMARY
RESEARCH OBJECTIVES
To study investors behavior towards different attributes such as risk, return liquidity etc. of
investment in Equities.
To study the issues and challenges that investors face while making investment in share
market.
To study the preferences and perceptions of investors regarding various financial products
from the stable of Indiabulls Securities Ltd. so that the firm can benefit from the findings
of the report in launching any new investment product in future.
DATA COLLECTION
The data collected was a primary in nature no secondary data was used. Primary data was
collected using structured questionnaire. The questionnaire has been designed for the target group
to get the best amount of data possible keeping in view the importance and authenticity of the
information and convenience of the respondent. The selection of investor was predetermined in
nature Personal contacts were established to conduct a face-to-face interview. Interview was
conducted under strict supervision to maintain the standards of the data collected.
Research Design
Research design is a specification of methods and procedures for acquiring the information
we need to solve the problems. Research design was adopted for the purpose of collection and
analysis of data in a manner aimed at getting relevant information. It was conceptual structure
within which research was conducted, collected, measured and analyzed.
Research Idea
To know the market scene of trading and Investment in equities through Indiabulls
securities Ltd.
Research Question
What is the market trend regarding investment? What difficulties and challenges investors
are facing while making investments?
Research Statement
To get an insight into the mind of investors regarding trading and investment in Equities
To get an insight into the mindset of investors regarding the importance assigned to
different attributes such as risk, return, liquidity etc. of various investment channels such as
equities. In the report this tries to understand the investors behavior while trading.
To study the preferences and perceptions of investors regarding various financial products
from the stable of Indiabulls Securities Ltd. so that the firm can benefit from the findings of
the report in launching any new investment product in future.
RESEARCH METHODOLOGY
The methodology section is the blue print for researcher activity and specifies bow the
investigator intents to study the people or describe social settings. In other words the methodology
section make explicit the study desire and constitutes the how to do it phase.
The project study has been conducted by collecting primary data only using structured
questionnaire. No secondary data is used.
I have put my best possible effort to do this research and collect the necessary information to learn
about this topic thoroughly.
SURVEY QUESTIONNAIRE
NAME:
ADDRESS:
PHONE NUMBER:
b) Moderate Return
c) Low Risk
d) Moderate Risk
b) No
b) Indiabulls Securities
c) ICICI
d) Fortis Securities
5. If Indiabulls, What are the factors, which attract you to deal with Indiabulls?
6. If Others, What are the factors, which attract you, please specify?
b) Expertise Knowledge
c) Exposures/loan
d) Brand
b) Monthly
c) Yearly
b) No
investment?
b) No
11. What is the most important service parameter that you look for while trading?
a) Information
b) Speed
c) Quality
d) Other
To study share market is a very vast topic and the search is just limited to a small portion.
Due to the reluctant nature of the respondents it was not an easy task to collect relevant
information from them.
Sometime it was difficult to make the respondents understand the purpose of the survey.
Busy schedule of the respondents was also a major hindrance to establish a contact with
them.
It may be possible the information provided by them is not true.
INTRODUCTION TO INDIABULLS
Indiabulls is India's leading retail financial services company with over 414 locations in
more than 124cities. While our size and strong balance sheet allow us to provide you with varied
products and services at very attractive prices, our over 5400 Client Relationship Managers are
dedicated to serving your unique needs.
Indiabulls is lead by a highly regarded management team that has invested crores of rupees
into a world class Infrastructure that provides our clients with real-time service & 24/7 access to all
information and products. Our flagship Indiabulls Professional Network offers real-time prices,
detailed data and news, intelligent analytics, and electronic trading capabilities, right at your fingertips. This powerful technology is complemented by our knowledgeable and customer focused
Relationship Managers. Indiabulls offers a full range of financial services and products ranging
from Equities to Insurance to enhance your wealth and hence, achieve your financial goals.
Indiabulls Client Relationship Managers are available to you to help with your financial planning and
investment needs. To provide the highest possible quality of service, Indiabulls provides full access
to all our products and services through multi-channels.
Sameer Gehlaut, Rajiv Rattan and Saurabh Mittal, friends got together to start the
company. For some years they worked in the oil field services industry. The idea to start their own
outfit on a technology platform was born in 1999 when Gagan Banga joined the three IIT-Delhi
engineers who promoted the company. These first generation entrepreneurs knew very well that
nothing small works. They didnt want to build a small business which would get overnight success
and shut down; rather they wanted to build a sustainable profitable business. This idea was to
target the huge untapped retail segment of the market. The first task of course was to work out a
sound business model, which was sustainable and profitable. They soon realized the implicit
strength of their model. India was toying around with the idea of brokerage getting done through
the internet and clients directly managing their accounts. Around the middle of 1999, the core
promoters had got together and acquired a shut down brokerage firm from its promoters at that
time. The whole idea was to get a brokerage license from the stock exchange and a membership of
the stock exchange.
In 1999-2000, there was dotcom boom, there were a lot of dotcoms coming into being, lot
of venture capitalists were funding the dotcoms business but none of the dotcom had any revenue
model so the scope of a dotcom business was immense. Indiabulls came into existence to take
advantage of this. The three promoters got together and took over a defunct brokerage company
Orbis Securities- the whole idea was to get a brokerage license and a membership of the
stock exchange. This brokerage firm was restarted and it started making miniscule amount of
revenue for the company it basically catered to the HNIs - High Net worth Individuals.
Immediately after this the venture capitalists were contacted. In this there were several models,
which were discussed including involving a strategic investor. Initially the company was promoted
as a dotcom company. The promoters chose the famous Charles Schwab model, which perfectly
addressed their need to have the business on a technology platform. The idea was that since it
worked in other parts of the world, it would work here also.
revenue model. It was very clear in the minds of the promoters that revenue was very important.
Profitability is the key to the entire thing. The emphasis on profitability was there from day one.
Indiabulls has been profitable for every financial year beginning 2000-01 the only financial year it
has not been profitable has been 1999-2000. The company focused on the retail segment and used
Internet to exploit the massive scope in the retail segment. The company also enjoyed the first
mover advantage, as at that time there was no company catering to the needs of retail segment
through Internet Sameer Gehlaut, took over as chairman and CEO, and now looks after sales,
marketing and external relationships, while Rajiv Rattan, in the role of CFO and president,
manages operations, finance and back office.
1.
2.
3.
To conduct the business of sale, purchases, distribution and transfer of shares, debts,
instruments and hybrid financial instruments and to perform all related, incidental, ancillary
and allied services.
4.
5.
To receive funds, deposits and investments from the public, Government agencies, financial
institutions and corporate bodies; grant advances and loans; conduct advisory services related
to banking activities, project financing, funding of mergers and acquisition activities; fund
management and activities related to money market operations.
6.
7.
To carry on the business of financing; provide lease and hire purchase services; to provide
consultancy in the area of lease and hire purchase financing.
8.
To operate mutual funds; receive funds from investors; equity or debt instrument research
activity instrument in debt and/or equity instruments.
Shareholders Agreement
Shareholders Agreement was entered into by and among our Company (formerly Orbis
Infotech Private Limited), Infinity Technology Trustee Private Limited as the trustee of Infinity
Venture India Fund, LNM India Internet Ventures Limited, Transatlantic Corporation Limited
(together the VC Investors) and the Promoters dated November 2, 2000. The VC Investors
invested an aggregate amount of Rs. 206,000,000 in our Company for which they were issued
55,425 equity shares at an average price of Rs. 3,716.73 per equity share. Pursuant to a letter
agreement (the Letter Agreement) dated May 27, 2004 between the parties to the Shareholders
Agreement, each of the VC Investors have agreed not to enforce rights that have accrued to them
before the said Letter Agreements and have agreed that the Shareholders Agreement, together
with all the rights and obligation on the parties will stand terminated immediately upon the listing
of the shares of our Company and consequent to the listing, the rights of the Shareholders
Agreement, including the rights that have arisen prior to such termination shall be terminated. A
copy of the Shareholders Agreement and a copy of the Letter Agreement terminating the
Shareholders Agreement are available for inspection as material documents at the corporate offices
of our Company.
opportunities
Low cost and highly scalable business
Brokerage Offering
Online Automated Channel
Equity Analysis
2.
Depositories
3.
Personal Loans
4.
5.
ii.
Fundamentals - Assessed on parameters like net profit margin and ROE (Return on Equity).
Valuation - Assesses the attractiveness of a particular stock. Higher the current value of the
Perspective from the viewpoint of the Analyst which are used to generate ratings for each company
(scrip wise). This includes the following:
Third party opinions
Only for companies researched by some analysts
Parameters include Buy, Buy/Hold, Hold, Weak/Hold, Sell, No opinion
iv.
Fundamental information :
Under this parameter the companys share is compared with the industry and market which is
based on the following parameters:
other firms in the same industry and this calculated as: Net income/shareholders equity
Long Term Debt/Equity: A measure of financial leverage indicating the proportion of equity
and debt used by the company to finance its assets.
v.
Peer analysis:
The Scrip is compared with it peers with respect to various parameters like revenue, growth
P/E and the analyst Consensus.
This includes the following:
Revenue: Income generated from sales compared to its peers.
Growth %: Growth measured in terms of percentage which is compared to its peers in the
same industry.
P/E: PE Ratio is calculated as the current market price of a share divided by the earnings per
share (EPS). Higher P/E multiple would indicate the investors willingness to pay more for
the stock relative to its earnings which is reflected in a high growth %.
Analyst consensus: The Analyst views are mentioned under this category.
vi.
PEG: The PEG (price/earnings to growth) ratio is a tool that can help investors find undervalued
and overvalued stocks.
If PEG =1 - then market is pricing the stock to fully reflect the stock's EPS
growth.
If PEG > 1 - then the stock is possibly overvalued or that the market expects
future EPS growth to be greater than what is currently in the market.
If the PEG < 1 - it is a sign of a possibly undervalued stock or that the market
does not expect the company to achieve the earnings growth that is reflected
in the market.
2) Depositories
Indiabulls is a depository participant with the National Securities Depository Limited and
Central Depository Services (India) Limited for trading and settlement of dematerialized shares.
Indiabulls performs clearing services for all securities transactions through its accounts. We offer
depository services to create a seamless transaction platform execute trades through Indiabulls
Securities and settle these transactions through the Indiabulls Depository Services. Indiabulls
Depository Services is part of our value added services for our clients that create multiple
interfaces with the client and provide for a solution that takes care of all your needs.
SCHEDULE OF CHARGES
NSDL
CDSL
3. Personal Loans.
Offers the shortest route to a loan with minimum paperwork and procedures. With
Easymoney,
you can avail of easy loans for a minimum of Rs.10, 000 to a maximum amount of Rs.1,00,000.
Features of Easymoney are:
Flexible loan tenor of up to 4 years (i.e. 1 month to 48 months).
Documents required:
Residence Proof
Identity Proof
Income Proof
Indiabulls offers:
Broker assisted trade execution
Automated online investing
Access to all IPO's.
Indiabulls offers the purchase and sale of securities, which includes Equity, Derivatives and
Commodities Instruments listed on National Stock Exchange of India Ltd (NSEIL), The Stock
Exchange, Mumbai (BSE) and NCDEX.
Types of Accounts
Indiabulls Signature Account - Comprehensive services including research and investing
guidance for independent investors.
Power Indiabulls - Indiabulls is dedicated to empower Active Traders through personal
service and advanced trading technology.
Non-Resident Indian (NRI) Investor Services - With an extensive range of investment
products, you will discover an unwavering commitment to helping you invest in India.
All of this comes to you backed by your Relationship Manager available to you 24x7.
Indiabulls is India's leading retail financial services company with 414 locations spread
across 124 cities.
Over 4400 Client Relationship Managers are dedicated to serving your unique needs.
Is complemented by our knowledgeable and customer focussed Relationship Managers.
Provides our clients with real-time service & 24/7 access to all information and products.
Indiabulls offers a full range of financial services and products ranging from Equities to
Insurance to enhance your wealth and hence, achieve your financial goals.
Post Registration Services:
It
Its regulatory jurisdiction extends over corporate in the issuance of capital and transfer of
securities. It has powers to register and regulate all the market all market intermediaries and also
to penalize them in case of violations of the provisions of the ACT, rules and regulations made there
under. SEBI has a full autonomy and authority to regulate and develop an orderly securities
market.
The share market can be segmented in two parts one is Primary Market another is Secondary
Market.
Company can issue shares at face value, at premium or at discount. Another method of
pricing which is now days common is issuing the securities through online system of the stock
exchange has to comply with the section 55 to 68a of the companies Act, 1956 and SEBI guidelines
2000. The company is required to enter in to an agreement with the stock exchanges which have
the requisite system for online offer of securities. The advantages for this new system are:(a) The investors part with money only after allotment.
(b) It eliminates refunds except in case of direct applications.
(c) It reduces the time taken for issue process
Secondary Market
Secondary market is the place for sale and purchase of existing securities. It enables an
investor to adjust his holdings of securities in response to changes in his assessment about risk and
return. It enables him to sell securities for cash to meet his liquidity needs. It essentially comprises
of the stock exchanges which provide platform for trading of securities and a host of intermediaries
who assist in trading of securities and clearing and settlement of trades. The securities are traded,
cleared and settled as per prescribed regulatory framework under the supervision of the exchanges
and oversight of SEBI.
Trading Mechanism
Earlier trading on stock exchanges in India used to take place through open outcry without
use of information technology for immediate matching or recording of trades. This was time
consuming and inefficient. This imposed limits on trading volumes and efficiency. In order to
provide efficiency, liquidity and transparency National Stock Exchange introduced a nation wide on
line fully automated screen based trading system where a member can punch in to the computer
quantities of securities and the prices at which he likes to transact and the transaction is executed
as soon as it finds a matching sale or buy order from a counter party. Screen based trading
electronically matches orders on a price/time priority and hence cuts down on time, cost and risk of
error, as well as on fraud resulting in improved operational efficiency. It enables market
participants, irrespective of their geographical locations to trade with one another and it provides
equal access to everybody.
NSE has main computer which is connected through Very Small Aperture Terminal (VSAT)
installed at its office. The main computer runs on a default tolerant STRATUS mainframe computer
at the exchange. Brokers have terminals installed at their premises which are connected through
VSATs. An investor informs a broker to place an order on his behalf.
What is Equity?
Financing a company through the sale of stock in a company is known as equity financing.
Alternatively, debt financing (for example issuing Bonds) can be done to avoid giving up shares of
ownership of the company. Unofficial financing known as trade financing usually provides the major
part of a company's working capital (day-to-day operational needs). Trade financing is provided by
vendors and suppliers who sell their products to the company at short-term, unsecured credit
terms, usually 30 days. Equity and debt financing are usually used for longer-term investment
projects such as investments in a new factory or a new foreign market. Customer provided
financing exists when a customer pays for services before they are delivered, e.g. subscriptions
and insurance.
EQUITY MARKET
Public equity markets are those where corporates raise resources through IPOs by getting
listed in the stock exchanges. Public equity markets are subjected to a wide range of governance,
disclosure,
transparency
and
compliance
norms
set
by
the
securities
exchanges
commissions/government agencies and also the self-regulatory functions set by the exchanges
themselves. Institutional and retail investors mostly use this channel.
The distinct advantages of the public equity capital are:
A few features generally observed in the respect of the IPO markets include:
Typically, IPO prices are below the level that they reach on the market a few days or
weeks later, when more public information is available (under pricing). However the
extent of under-pricing will narrow with several companies coming up for listing.
Each IPO generates beneficial information externalities for other companies that are
about to go public.
Privatized companies tend to list in public equity markets that offering better legal
protection of shareholders.
The decisions to go public are affected by firms ownership structure. When company
has only one owner or when banks holds majority shares, companies are less likely
to prefer public equity.
Evolve policy framework that will streamline compliance requirements and thereby
costs of regulation
DERIVATIVE MARKET
A derivative security can be defined as a security whose value depends on the values of
other underlying variables. Very often, the variables underlying the derivative securities are the
prices of traded securities. In fact, a derivative transaction helps cover risk, which would arise on
the trading of securities on which the derivative is based and a small investor can benefit
immensely.
Let us take an example of a simple derivative contract:
As we can see, the above contract depends upon the price of the Infosys scrip, which is the
underlying security. Similarly, futures trading have already started in Sensex futures and Nifty
futures. The underlying security in this case is the BSE Sensex and NSE Nifty.
Derivatives and futures are basically of 3 types:
Forward contract
A forward contract is the simplest mode of a derivative transaction. It is an agreement to
buy or sell an asset (of a specified quantity) at a certain future time for a certain price. No cash is
exchanged when the contract is entered into.
Illustration 1:
Shyam wants to buy a TV, which costs Rs 10,000 but he has no cash to buy it outright. He
can only buy it 3 months hence. He, however, fears that prices of televisions will rise 3 months
from now. So in order to protect himself from the rise in prices Shyam enters into a contract with
the TV dealer that 3 months from now he will buy the TV for Rs 10,000. What Shyam is doing is
that he is locking the current price of a TV for a forward contract. The forward contract is settled at
maturity. The dealer will deliver the asset to Shyam at the end of three months and Shyam in turn
will pay cash equivalent to the TV price on delivery.
Illustration 2:
Ram is an importer who has to make a payment for his consignment in six months time. In
order to meet his payment obligation he has to buy dollars six months from today. However, he is
not sure what the Re/$ rate will be then. In order to be sure of his expenditure he will enter into a
contract with a bank to buy dollars six months from now at a decided rate. As he is entering into a
contract on a future date it is a forward contract and the underlying security is the foreign
currency.
The difference between a share and derivative is that shares/securities is an asset while
derivative instrument is a contract
Index
To understand the use and functioning of the index derivatives markets, it is necessary to
understand the underlying index. A stock index represents the change in value of a set of stocks,
which constitute the index. A market index is very important for the market players as it acts as a
barometer for market behavior and as an underlying in derivative instruments such as index
futures.
The Sensex and Nifty
In India the most popular indices have been the BSE Sensex and S&P CNX Nifty. The BSE
Sensex has 30 stocks comprising the index which are selected based on market capitalization,
industry representation, trading frequency etc. It represents 30 large well-established and
financially sound companies. The Sensex represents a broad spectrum of companies in a variety of
industries. It represents 14 major industry groups. Then there is a BSE national index and BSE
200. However, trading in index futures has only commenced on the BSE Sensex.
While the BSE Sensex was the first stock market index in the country, Nifty was launched by
the National Stock Exchange in April 1996 taking the base of November 3, 1995. The Nifty index
consists of shares of 50 companies with each having a market capitalization of more than Rs 500
crore.
Futures and stock indices
For understanding of stock index futures a thorough knowledge of the composition of
indexes is essential. Choosing the right index is important in choosing the right contract for
speculation or hedging. Since for speculation, the volatility of the index is important whereas for
hedging the choice of index depends upon the relationship between the stocks being hedged and
the characteristics of the index.
Choosing and understanding the right index is important as the movement of stock index
futures is quite similar to that of the underlying stock index. Volatility of the futures indexes is
generally greater than spot stock indexes.
Every time an investor takes a long or short position on a stock, he also has an hidden
exposure to the Nifty or Sensex. As most often stock values fall in tune with the entire market
sentiment and rise when the market as a whole is rising.
Retail investors will find the index derivatives useful due to the high correlation of the index
with their portfolio/stock and low cost associated with using index futures for hedging
Understanding index futures
A futures contract is an agreement between two parties to buy or sell an asset at a certain
time in the future at a certain price. Index futures are all futures contracts where the underlying is
the stock index (Nifty or Sensex) and helps a trader to take a view on the market as a whole.
Index futures permits speculation and if a trader anticipates a major rally in the market he
can simply buy a futures contract and hope for a price rise on the futures contract when the rally
occurs. We shall learn in subsequent lessons how one can leverage ones position by taking position
in the futures market. In India we have index futures contracts based on S&P CNX Nifty and the
BSE Sensex and near 3 months duration contracts are available at all times. Each contract expires
on the last Thursday of the expiry month and simultaneously a new contract is introduced for
trading after expiry of a contract.
Example:
Futures contracts in Nifty in July 2006
Contract month
Expiry/settlement
July 2006
July 27
August 2006
August 24
September 2006
September 28
On July 27
Contract month
Expiry/settlement
August 2006
August 25
September 2006
September 28
October 2006
October 26
The permitted lot size is 100 or multiples thereof for the Nifty. That is you buy one Nifty
contract the total deal value will be 100*3000 (Nifty value)= Rs 3,00,000.
In the case of BSE Sensex the market lot is 50. That is you buy one Sensex futures the total
value will be 50*4000 (Sensex value)= Rs 2,00,000.
The index futures symbols are represented as follows:
BSE
NSE
FUTDXNIFTY28-JUN2006
FUTDXNIFTY28-JUL2006
FUTDXNIFTY28-AUG2006
Stock markets by their very nature are fickle. While fortunes can be made in a jiffy more
often than not the scenario is the reverse. Investing in stocks has two sides to it a) Unlimited
profit potential from any upside (remember Infosys, HFCL etc) or b) a downside which could make
you a pauper. Derivative products are structured precisely for this reason -- to curtail the risk
exposure of an investor. Index futures and stock options are instruments that enable you to hedge
your portfolio or open positions in the market. Option contracts allow you to run your profits while
restricting your downside risk. Apart from risk containment, options can be used for speculation
and investors can create a wide range of potential profit scenarios.
We have seen in the Derivatives School how index futures can be used to protect oneself
from volatility or market risk. Here we will try and understand some basic concepts of options.
What are options?
An option is a contract, which gives the buyer the right, but not the obligation to buy or sell
shares of the underlying security at a specific price on or before a specific date. Option, as the
word suggests, is a choice given to the investor to either honour the contract; or if he chooses not
to walk away from the contract.
To begin, there are two kinds of options: Call Options and Put Options.
A Call Option is an option to buy a stock at a specific price on or before a certain date. In this way,
Call options are like security deposits. If, for example, you wanted to rent a certain property, and
left a security deposit for it, the money would be used to insure that you could, in fact, rent that
property at the price agreed upon when you returned. If you never returned, you would give up
your security deposit, but you would have no other liability. Call options usually increase in value as
the value of the underlying instrument rises. When you buy a Call option, the price you pay for it,
called the option premium, secures your right to buy that certain stock at a specified price called
the strike price. If you decide not to use the option to buy the stock, and you are not obligated to,
your only cost is the option premium.
Put Options are options to sell a stock at a specific price on or before a certain date. In this
way, Put options are like insurance policies. If you buy a new car, and then buy auto insurance on
the car, you pay a premium and are, hence, protected if the asset is damaged in an accident. If this
happens, you can use your policy to regain the insured value of the car. In this way, the put option
gains in value as the value of the underlying instrument decreases. If all goes well and the
insurance is not needed, the insurance company keeps your premium in return for taking on the
risk. With a Put Option, you can "insure" a stock by fixing a selling price. If something happens
which causes the stock price to fall, and thus, "damages" your asset, you can exercise your option
and sell it at its "insured" price level. If the price of your stock goes up, and there is no "damage,"
then you do not need to use the insurance, and, once again, your only cost is the premium. This is
the primary function of listed options, to allow investors ways to manage risk.
Technically, an option is a contract between two parties. The buyer receives a privilege for which he
pays a premium. The seller accepts an obligation for which he receives a fee.
Call option
An option is a contract between two parties giving the taker (buyer) the right, but not the
obligation, to buy or sell a parcel of shares at a predetermined price possibly on, or before a
predetermined date. To acquire this right the taker pays a premium to the writer (seller) of the
contract.
There are two types of options:
Call Options
Put Options
Call options
Call options give the taker the right, but not the obligation, to buy the underlying shares at
Let us take another example of a call option on the Nifty to understand the concept better.
Nifty is at 3000. The following are Nifty options traded at following quotes.
Option contract
Strike price
Call premium
JUNE Nifty
3000
Rs 90
3100
Rs 65
3000
Rs 160
3100
Rs 130
JULY Nifty
A trader is of the view that the index will go up to 3100 in July 2006 but does not want to
take the risk of prices going down. Therefore, he buys 10 call of July contracts at 3100. He pays a
premium for buying calls (the right to buy the contract) for 130*10*100= Rs 130000/-.
In July 2006 suppose the Nifty index goes up to 3100. He sells the call or exercises the option and
takes the difference in spot index price which is (3100-3000) * 100 (market lot) = 10,000 per
contract. Total profit = 100,000/- (10,000*10).
He had paid Rs 130,000/- premium for buying the call option. So he earns by buying call option is
Rs 40,000/- (130,000-60,000).
If the index falls below 3100 the trader will not exercise his right and will opt to forego his premium
of Rs 60,000. So, in the event the index falls further his loss is limited to the premium he paid
upfront, but the profit potential is unlimited.
Call Options-Long & Short Positions
When you expect prices to rise, then you take a long position by buying calls. You are
bullish.
When you expect prices to fall, then you take a short position by selling calls. You are
bearish.
Hedging
We have seen how one can take a view on the market with the help of index futures. The
other benefit of trading in index futures is to hedge your portfolio against the risk of trading. In
order to understand how one can protect his portfolio from value erosion let us take an example.
Illustration:
Ram enters into a contract with Shyam that six months from now he will sell to Shyam 10 dresses
for Rs 4000. The cost of manufacturing for Ram is only Rs 1000 and he will make a profit of Rs
3000 if the sale is completed.
Cost (Rs)
Selling price
Profit
1000
4000
3000
However, Ram fears that Shyam may not honour his contract six months from now. So he inserts a
new clause in the contract that if Shyam fails to honour the contract he will have to pay a penalty
of Rs 1000. And if Shyam honours the contract Ram will offer a discount of Rs 1000 as incentive.
Shyam defaults
Shyam honours
- (No gain/loss)
As we see above if Shyam defaults Ram will get a penalty of Rs 1000 but he will recover his initial
investment. If Shyam honours the contract, Ram will still make a profit of Rs 2000. Thus, Ram has
hedged his risk against default and protected his initial investment.
The above example explains the concept of hedging. Let us try understanding how one can use
hedging in a real life scenario.
Stocks carry two types of risk company specific and market risk. While company risk can
be minimized by diversifying your portfolio market risk cannot be diversified but has to be hedged.
So how does one measure the market risk? Market risk can be known from Beta.
Beta measures the relationship between movement of the index to the movement of the
stock. The beta measures the percentage impact on the stock prices for 1% change in the index.
Therefore, for a portfolio whose value goes down by 11% when the index goes down by 10%, the
beta would be 1.1. When the index increases by 10%, the value of the portfolio increases 11%.
The idea is to make beta of your portfolio zero to nullify your losses.
Hedging
involves
protecting
an
existing
asset
position
from
future
adverse
price
movements. In order to hedge a position, a market player needs to take an equal and opposite
position in the futures market to the one held in the cash market.
Every portfolio has a hidden exposure to the index, which is denoted by the beta. Assuming
you have a portfolio of Rs 1 million, which has a beta of 1.2, you can factor a complete hedge by
selling Rs 1.2 mn of S&P CNX Nifty futures.
Steps:
1. Determine the beta of the portfolio. If the beta of any stock is not known, it is safe to
assume that it is 1.
2. Short sell the index in such a quantum that the gain on a unit decrease in the index would
offset the losses on the rest of his portfolio. This is achieved by multiplying the relative
volatility of the portfolio by the market value of his holdings.
Therefore in the above scenario we have to shortsell 1.2 * 1 million = 1.2 million worth of Nifty
Now let us study the impact on the overall gain/loss that accrues:
Rs 120,000
(Rs 120,000)
(Rs 120,000)
Rs 120,000
Nil
Nil
As we see, that portfolio is completely insulated from any losses arising out of a fall in
market sentiment. But as a cost, one has to forego any gains that arise out of improvement in the
overall sentiment. Then why does one invest in equities if all the gains will be offset by losses in
futures market. The idea is that everyone expects his portfolio to outperform the market.
Irrespective of wh The same methodology can be applied to a single stock by deriving the beta of
the scrip and taking a reverse position in the futures market.
Thus, we have seen how one can use hedging in the futures market to offset losses in the cash
market. Either the market goes up or not, his portfolio value would increase.
Speculation
Speculators are those who do not have any position on which they enter in futures and
options market. They only have a particular view on the market, stock, commodity etc. In short,
speculators put their money at risk in the hope of profiting from an anticipated price change. They
consider various factors such as demand supply, market positions, open interests, economic
fundamentals and other data to take their positions.
Example:
Ram is a trader but has no time to track and analyze stocks. However, he fancies his
chances in predicting the market trend. So instead of buying different stocks he buys Sensex
Futures.
On May 1, 2001, he buys 100 Sensex futures @ 3600 on expectations that the index will rise in
future. On June 1, 2001, the Sensex rises to 4000 and at that time he sells an equal number of
contracts to close out his position.
Selling Price : 4000*100
= Rs 4,00,000
Net gain = Rs 40,000 Ram has made a profit of Rs 40,000 by taking a call on the future value of
the Sensex. However, if the Sensex had fallen he would have made a loss. Similarly, if would have
been bearish he could have sold Sensex futures and made a profit from a falling profit. In index
futures players can have a long-term view of the market up to at least 3 month.
Arbitrage
An arbitrageur is basically risk averse. He enters into those contracts were he can earn
riskless profits. When markets are imperfect, buying in one market and simultaneously selling in
other market gives riskless profit. Arbitrageurs are always in the look out for such imperfections.
In the futures market one can take advantages of arbitrage opportunities by buying from lower
priced market and selling at the higher priced market. In index futures arbitrage is possible
between the spot market and the futures market (NSE has provided a special software for buying
all 50 Nifty stocks in the spot market.
The futures price of Nifty futures can be worked out by taking the interest cost of 3 months
into account.
. Let us take the example of single stock to understand the concept better. If Wipro is quoted at Rs
1000 per share and the 3 months futures of Wipro is Rs 1070 then one can purchase ITC at Rs
1000 in spot by borrowing @ 12% annum for 3 months and sell Wipro futures for 3 months at Rs
1070.
Sale
1070
Cost
1000+30
Arbitrage profit
1040
These kinds of imperfections continue to exist in the markets but one has to be alert to the
opportunities as they tend to get exhausted very fast.
.
ANALYSIS OF THE FACTORS AFFECTING INVESTMENT
The factors are categorized in to four parameters to know the purpose of
investment made by the investor.
58% respondents say yes they study profile of the company before
making investment.
42% respondents say no.
CONCLUSION
The perceptions of people about share markets are very strong. But they
can be influenced, if not completely changed.
The reason people prefer staying away from the share markets is lack of
confidence - about their own understanding of the market and the very nature of
the market.
The fact that stock markets themselves are volatile and wide open to changes in
external forces makes it much more difficult for people to consider them as an
investment alternative.
The right kind of campaigning directed towards increasing the awareness of
people will get new customers. But more than that, this campaign will help retain
customers, which is the key to staying ahead in the market.
Indiabulls Securities is currently one of the biggest broking houses in the country
and its strategies to penetrate further into the market will certainly take it way
ahead of its competitors.
RECOMMENDATIONS
INTRODUCTION PROGRAMS must be held for the sales teams before letting them go into
the field. In these induction classes the experienced sales staff employees should share their
valuable live experiences and knowledge, which they have experienced while in field.
Weekly magazines must be published and distributed to the investors that can help them for
making better investments.
Sales team must be fully equipped with latest technology such as using Laptop that can be
used for making presentation to the customers especially to the corporate clients about their
product and services provided by them.
Make your site user friendly so that more and more people know about trading and do the
same also.
Company should advertise with a concern that has a brand name in the market.
Promotional Strategies
Press publicity:
Outdoor publicity:
Press publicity:
Paper inserts
Advertisements in newspaper (local and national).
Interest cards distribution
Mailers/personal invitations to selective section of the society
Leaflets
Outdoor publicity:
Banners in commercial areas and prime sites.
Air balloons at shopping complex.
Bus stands shelters.
Off site ATM for developing business
BIBLIOGRAPHY
www.indiabulls.com
www.nseindia.com
www.bseindia.com
www.sebi.gov.in
www.moneycontrole.com
Economics Times
C.R. Kothari, Marketing Research
NCFM W.Breen, Low Price-Earnings Ratio & Industry Relatives,