You are on page 1of 1

S dn u ca Tn Hip Pht trn th

phn thc ung khng gas


Tn Hip Pht ang s hu danh hiu cng ty c th phn nc ung
khng gas to ln nht nc ta. S pht trin ca cty i cng 1 s thng
hiu nhn din ni bt c th Nc Tng Lc Number 1, Tr Xanh Khng
, tr tho mc Dr Thanh, khin cho th phn mi lc 1 tng. D vy
hin, 1 s cty tn hip pht khc cng tch cc dn thn v o th
trng y tim nng n y.
Hin nay, s lng doanh nghip kinh doanh & sn phm ng y c ng pht trin
l m cho mnh t y ng y c ng cht, cuc chin tranh d nh th
phn cng c ng lc c ng khc lit hn. c th d nh phn thng bt
buc nhng doanh nghip cn t li ch ca mi ngi ln trc tin.
Nu nh cp n mt v i loi nc ung c gas th Coca-Cola v Pepsi
hin ang l cc thng hiu "cai tr" kh c th xa ngi, cn i vi
th trng ung khng gas th Tn Hip Pht hin l thng hiu
thu tm u th cuc chy ua c lit n y.
Tn Hip Pht c xem l tp o n quy m nht Vit Nam trong lnh vc
nc gii kht. T lc thc ung Tr Xanh Khng , Nc Tng Lc
Number One c bn ra, bn chng to ra mt th nh cng vang ng
ng thi l bc m cho mt s thc ung sau n y chng hn nh
Dr Thanh ghi n tng c bit trong ngi dng. Vi h ng lot nhng loi
nc gii kht hp dn ti nh th chnh v th Tn Hip Pht ng y
c ng pht trin hn, c ng cng c bn vng ch ng c tn ca
mnh trn th trng thc ung khng gas.
Qu trnh pht trin ca Tn Hip Pht cng tng i tr ngi. Do
hiu c s thch ca ngi Vit, v tnh ton c nng lc ca
bn thn mnh v vy Tn Hip Pht d t thng hiu bia Bn
Th nh ca mnh i chuyn sang mt th phn thc s mi m
trong nm 2001 y l nc tng lc. Bi v sc v ngon thm, ng
th hiu ca ngi tiu dng do y l thng xuyn dng Red Bulls
mt dng nc tng lc ca doanh nghip ngo i nc vi gi th nh kh
mc. V s thch hp v gi tin, s thch bi th loi ung y
th nh cng tht l vang dy. Khi nhn thy s th nh cng n y, 1 v i cng ty
ngoi th d Coca-Cola v Pepsi cng gii thiu mt s loi ung
tng t nh Samurai v Sting cnh tranh trc tip th nhng by gi,
cng ty vng thng tr th phn nc gii kht khng gas
ti Vit Nam.
Sau n y, Tn Hip Pht pht trin sang mt sn phm mi vi tn
hip pht tn gi Tr Xanh Khng . Vi nh mang li mt loi
nc gii kht an tm, tin li, c ch cho c th do sn phm n y lc
n o cng c tc pht trin ng ngc nhin. V s thu ht ca n
ko theo s ra i ca 1 lot nhn h ng tr xanh ng chai, trong tt
nhin khng th n o thiu 1 s loi nc gii kht ca Coca Cola v Pepsi.
Th nhng h lun l "ngi n sau"!

You might also like