1.

Current Marketing Strategy

1. Market Segmentation
2. Target Marketing
3. Marketing Positioning
2. Current Marketing Mix
1. Product Mix
1. Ansoffs Matrix
1. Development of New Products
2.
2. Price
1.
3. Promotion
1. International Licensing
2. Event Promotion
3. Television Production
4. Place

3.
Promotion
International Licensing
By maximizing the advantages of close relations to all Shogakukan group
companies, ShoPro provides Shogakukan, as well as client companies
overseas, with powerful licensing and merchandising programs supported by
a comprehensive blend of selected media. ShoPro develops an International
Licensing and Business Development Department, which markets and
distributes Japanese character entertainment (animated and non-animated)
throughout the world.
TV Production
In addition to planning and production of television programs, creation of
animation content, and production of entertainment programs, development of
original characters and its licensing.
Produced programs: examples include "Oha Suta", "BAKUMAN." and "Chibi
Devi!".
Event Promotion
Event Promotion Department plans, develops and manages various character
events that bring to life the worlds presented in various franchises, costume
shows, events for subscribers of Shogakukan and Shueisha magazines and
books, and sales promotions for a wide range of other companies. It also
organizes the "Next-generation World Hobby Fair" game and hobby event
twice a year, which has attracted a total of 7 million visitors to date.