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The difference in strategy management of Haier and Gree Electric as

compare to Midea
Difference 1

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, ,
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,
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, 2006 .
Midea adopt a different channel strategy as compared to its
competitor. Midea is currently doing a joint venture with its
main dealer where as Gree Electric requires its dealer to
build their on store but will give financial support, by doing
so Gree Electric is expose to lesser financial risk as compare
to Midea.

Difference 2


, ( just in time , JIT )
JIT
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2000 , r
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, 2001 ,
, TCL . ,
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In terms of logistic, Haier adopted a just in time policy so as
to achieve zero inventory warehouse management, improve
self-built logistics system, significant effect in reducing the
time and cost on business inventories.
On the other hand, Midea concentrates on products and
improve operational efficiency and reduce logistics costs.
Midea set up its own logistics companies and is position as a
subsidiarity company providing logistics support to both
Midea and other third party company. The model was a
success Midea was able to attach big customer while still
manage its own logistics requirements.

Other different but not related to strategy management


Competition
- ( leapfrogging ) ,
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8 %
, 2
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,

2009 , ,
30 % 40 %
36 % , 3 ;
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, 2002 10
, 2 ,
, , , 2008
-2012 2 , ,
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