The

[My Company]
Brand
Identity
tin!Unexpected End of Formula

Content
1
2
3

What we represent
What we look like
How to use our brand

Tip
Modify this brand manual
template to create your own
company brand identity manual.
Select your own set of corporate
colours, fonts and style to reflect
the image and personality of your
brand, then use it consistently so
that people start to recognize you
instantly.

Who we are.
[Insert company
logo here.]

About [My
Company]
Write a short introduction on your
company. Do not assume that everyone in
the organisation already knows everything
about your company. Include details such as
when it was founded, what it does and what
has been achieved to date.

Our Vision &

Mission
State your vision. It should define
your intentions for the future and
what is necessary to succeed.
State your mission. It should
define the scope of activities that
will help you achieve your
objectives.

Why is our
brand
important?
[Explain what your brand means and
what significance it holds for your
company. Your employees must
understand this before they can feel
motivated to live the brand. For
example, Our brand is the identity of
our company and products. It reflects
our values and our promise. It is how
our customers perceive us. It is
important for the CEO to be involved in
developing your brand culture and
values and communicating it to
employees.]

Our
Brand Values
[Write about what your brand stands for.
Your employees should understand these
values well so that they are able to
communicate them to customers. For
example, does your brand represent
integrity? If so, you need to encourage
openness, honesty and responsibility.]
!Syntax Error,
NOMACRO

!Syntax Error,
NOMACRO

[Explain what it
means]

[Explain what it
means]

!Syntax Error,
NOMACRO

!Syntax Error,
NOMACRO

[Explain what it
means]

[Explain what it
means]

[To help you along, here are

some BRAND VALUES other
companies are living by.]
Community
Value
Trust
Family
Connection
Fun
Simplicity
Health
Education
Precision
Affordability
Technology

Nurturing
Reliability
Teamwork
Entertainment
Authenticity
Performance
Comfort
Responsiveness
People
Safety
Integrity
Security

What we
look like.
[Insert company
logo here.]

The Logo
[Explain how the logo symbolises your
companys mission, vision or values. They
could be reflected in its design, colour and
even typeface used.]

Insert dimensions

My Logo
Space Requirement
[State the minimum clear space required
around the logo, within which no other
graphic or typographic elements should
fall. Think of how it fits into a brochure.]

Insert dimensions

Minimum Size
[State the size smallest that the logo is
allowed to be.]

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789(~!@#$%^&*)

Typeface
[State the typeface to be used
consistently for your logo and other
corporate materials. Choose something
contemporary, simple and readerfriendly. Explain how the style of the
typeface is aligned with your brand
image.]

CMYK: 100/26/0/15
RGB: 0/161/218
Hex: #00A1DA

CMYK: 0/0/0/65
RGB: 90/90/90
Hex: #5A5A5A

Colour Specifications
[Specify the colours used in your logo in
terms of CMYK (Cyan, Magenta, Yellow,
Black), RGB (Red, Green, Blue) or
Hexadecimal codes. You should also
determine the Pantone code that is
closest to your colour by comparing
against Pantone swatches. All these
are important in ensuring that the right
colours are used consistently all the
time. Over time, customers may even
associate these colours with your brand
strongly.]

Colour Specifications
(Any other versions)
You may specify your logos in other
versions such as black and white, reverse
black or reverse white. State all
variations that are acceptable and list
down the exact colours to be used for
each version.

Donts

My Logo

[List down all the rules you have

about the usage of logo. This helps
to highlight areas of concern that
some employees may overlook.
Refer to following list for some
examples.]
Dont reinvent the logo.
Dont reproduce the logo in
non-approved colours.
Dont stretch or alter the logos
proportions.
Dont shrink the logo beyond
the minimum size allowed.
Dont use only part of the logo.
Always use it as a whole.
Dont cram the logo into a
crowded space. Make sure the
clear space requirement around
the logo is met.

Photos & Pictures

[Describe the type of photos and pictures
that would fit your brand image. For
example, if your brand reflects sincerity,
you may define the types of images to be
used as those that look warm and real.
These may include photos such as people
interacting and smiling.]

[Insert sample
photo here.]

[Insert
sample photo
here.]

How to
use our
brand.

Corporate
Stationery
[Explain why it is necessary to pay attention to
how your corporate stationery looks like. For
example: Our stationery is seen by external
parties such as customers, suppliers and
investors all the time. It is important that they
look professional and standardised so leave a
good impression on these external parties.]
[List the types of stationery you are using
and create a guide for each component.
Refer to the next few pages for some
samples of guides.]
Letterhead
Envelope
Business card
Faxes

Letterhead

Envelope

[Write some rules regarding creating and using

company letterheads: Most official
correspondences such as invoices, receipts and
mailers are printed on our letterhead. It is
important that we consistently present a well
designed and good quality letterhead to show
our professionalism.]

[Write some rules regarding creating and using

company envelopes. Even before external

parties get to see your letterheads, they may
first see the envelope that these documents
come in.]

9.5
8.5

My Company
48 Orangefield Road
Singapore 789345
6789 3450 (Fax)
6789 3451 (Tel)
contact@mycompany.com

11

My Company
48 Orangefield Road
Singapore 789345

4.5

Corporate
Communication
[Explain why it is necessary to pay attention to
how your corporate communication looks like.
For example: We are constantly interacting with
external parties such as customers, suppliers and
investors using our corporate communication
materials. They need to look professional and
consistent so that these external parties have a
good impression of our company.]
[List the types of communication you are
using and create a guide for each component.
Refer to the next few pages for some samples
of guides.]

Presentations
Poster
Signage
Email

Presentations
[Write some rules regarding creating and using
presentation slides. These are used in your
business presentations to promote your
company and product. Your presentation
slides may even be your prospective customers
first introduction to your company and
product. Leaving a good impression at this
point of time is critical.]

[Insert
screenshot of
slide here
Title.]

[Insert
screenshot of
slide here
Body.]

[Insert
screenshot of
slide here
End.]