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http://www.doingbusiness.ro/financiar/raport/939261/coca-cola-hbc-romania-srl/
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pentru-a-economisi-sute-de-milioane-de-dolari.html
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www.google.com
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[1] Arens, W.F. Contemporary Adeverising, 8/e, McGraw Hill/Irwin, Boston, 2002, p.17.
[2] Kotler, Ph., Armstrong, G., Cunningham, P.H. Principles of Marketing, Fifth Canadian Edition,
Prentice Hall, 2000, p.540.
[3] Duncan, T. IMC: Using Advertising and Promotion to Build Brands, McGraw Hill/Irwin, Boston,
2002,
[4] Marron, H.I. A History of Education in Antiquity, New York, 1956, p. 189-191.
[5] Kotler, Ph., Armstrong, G., Saunders, J., Wong, V. Principiile Marketingului, Ed. Teora, Bucuresti,
2001,
[6] Wiener, N. - Cybernetics or Control and Communication in the Animal and the
Machine, Massachusetts
Institute of Technology Press, Cambridge, 1948, p.89.
[7] Jakobson, R. Eseuri de lingvistica generala, Ed. Minuit, Bucuresti, 1963
BIBLIOGRAFIE
3 Balaure Virgil
4. Puiu Alexandru
5. Ph. Kotler
6. Dindire Laura
7. Munteanu Camelia
9. Manole Virgil
Marketing Ed.ASE
2008
13. Florescu Florentin
17. Kothler Ph
www.coca-cola.ro
www.magazinulprogresiv.ro
www.iqads.ro