Tn Hip Pht v ngi v trn th trng VN

Ng y nay, th trng thc ung l mt th trng "m u m" bi th

rt nhiu nh sn xut ang gng sc thu tm th phn. Tuy th, nhc
ti mt h ng nc ung khng gas th Tn Hip Pht hin ang s hu
danh hiu cty c th phn nc ung khng gas ln nht Vit Nam hin
tn hip pht nay. S ln mnh ca tp o n i cng 1 v i thng hiu
nhn din vt tri nh Nc Tng Lc Number 1, Tr Xanh Khng , tr
tho dc Dr Thanh, khin cho th phn ng y 1 gia tng.
Hin ti, s lng cc DN v sn phm lin tc bin i l m ming
t n y mi lc mt cht, cuc chin u gi nh th phn cng
c ng ng y c ng gay gt hn. c th chin thng p buc nhiu nh
doanh nghip cn a ch li ca ngi tiu dng ln trc tin. Khi b n
ti 1 s loi thc ung c gas th Coca-Cola & Pepsi ang l cc t chc
thng tr ho n to n khng th xa ngi, cn i vi mt h ng thc ung
khng gas th Tn Hip Pht hin l DN chim lnh u th cuc ua c
lit n y.
Tn Hip Pht c coi l thng hiu ln nht nc ta trong sn
phm nc gii kht. T khi thc ung Tr Xanh Khng , Nc Tng
Lc Number One c cho ra mt n mang li 1 th nh tu vang di
ng thi to bc m cho nhng loi nc gii kht sau n y th d
Dr Thanh ghi du n mnh trong khch h ng. i vi rt nhiu cc loi
nc gii kht ht khch n nh th bi vy Tn Hip Pht ng y 1 ln
mnh hn, c ng xy dng vng chc v tr c tn ca mnh trn th
phn nc gii kht khng gas.
B d y lch s ca Tn Hip Pht cng kh nhiu vt v. Nh nm bt
c s thch ca ngi tiu dng, v nhn ra c nng lc ca
bn thn v vy Tn Hip Pht t b sn phm beer Bn Th nh ca
mnh i chuyn sang 1 th phn thc s mi m v o nm 2001 chnh l nc tng lc. Bi do mi v hp dn, ng s thch ca khch
h ng do l thng xuyn chn Red Bulls 1 loi nc tng lc ca
doanh nghip ngo i nc vi gi tin tng i cao. V s hp l v chi
ph, nhu cu nn sn phm n y chin thng tht l vang dy. Khi thy
c th nh cng n y, mt v i t chc ngoi th d Coca-Cola v Pepsi cng
cho ra mt cc loi nc gii kht tng t nh Samurai & Sting tranh
ua trc tip th nhng thi im n y, doanh nghip vng chc
c th chim lnh th phn ung khng gas ti VN.
Sau n y, Tn Hip Pht pht trin qua mt loi nc gii kht mi vi
tn Tr Xanh Khng . Vi mc ch mang n mt loi ung cht
lng, tin ch, c ch cho sc khe cho nn sn phm n y lun t tc
tng trng ng ngc nhin. V s thu ht ca n ko theo s
ra i ca mt lot thng hiu tn hip pht tr xanh v o chai, trong y
tt nhin chng th n o thiu mt v i loi nc gii kht ca Coca Cola v
Pepsi. Nhng h lun l ngi i sau!