Tn Hip Pht dn u th trng nc

gii kht khng gas

Tn Hip Pht ang gi vng danh hiu cng ty c th phn thc ung
khng c gas uy tn nht nc ta. S ln mnh ca tp o n i cng vi 1
s nhn hiu ln c th Nc Tng Lc Number 1, Tr Xanh Khng ,
tr tho dc Dr Thanh, l m cho th phn ng y mt tng. Tuy nhin ng y nay,
1 s cng ty khc cng hng hi dn mnh v o th trng bo b
n y.
Hin nay, s DN v sn phm c ng ng y c ng bin i l m mnh
t n y c ng ng y c ng cht hp, cuc chin tm th phn cng
tr ln khc lit hn. gi nh phn thng buc cc doanh nghip kinh
doanh cn a ch li ca ngi dng ln h ng u. Nu nh b n n
nhiu loi nc ung c gas th Coca-Cola & Pepsi hin ang l cc t chc
"cai tr" khng th xa ngi, cn vi mt h ng thc ung khng gas th Tn
Hip Pht c xem l thng hiu c u th cuc cnh tranh khc
lit n y.
Tn Hip Pht chnh l tp o n to ln nht Vit Nam trong lnh vc nc
gii kht. T khi sn phm Tr Xanh Khng , Nc Tng Lc Number 1
c cho ra mt bn chng l m ra mt th nh tu vang dy cng nh l
bc m cho 1 s loi ung v sau chng hn nh Dr Thanh ghi n
tng mnh trong lng ngi tiu dng. i vi v s cc loi nc
gii kht thu ht ti nh vy chnh v vy Tn Hip Pht ng y c ng pht trin
hn, c ng xy dng vng v ng a v c tn ca mnh trn th phn
thc tn hip pht ung khng gas.
Qu trnh tng trng ca Tn Hip Pht cng nhiu kh khn. Nh nm
bt c s thch ca ngi tiu dng, v nhn ra c nng lc ca
bn thn mnh do Tn Hip Pht t b sn phm bia Bn Th nh
ca mnh i chuyn sang 1 th trng thc s l lm v o nm
2001 chnh l nc tng lc. Nh hng v hp dn, ng th hiu
ca khch h ng lc y l thng xuyn s dng Red Bulls 1 loi nc
tng lc ca cng ty ngo i nc vi mc gi tng i mc. Chnh s
ph hp v gi th nh, s thch bi vy thc ung y chin thng
tht tn hip pht l vang di. Sau khi thy c s th nh cng n y, nhng
cty ngoi v d nh Coca-Cola v Pepsi cng gii thiu nhng loi ung
tng t nh Samurai v Sting ua tranh trc din song thi im n y,
doanh nghip vng chc chim lnh th phn ung khng gas
ti VN.
Sau n y, Tn Hip Pht pht trin sang 1 loi ung mi mang tn Tr
Xanh Khng . Vi mc ch mang n 1 loi nc gii kht an tm,
tin li, tt cho c th v vy loi nc n y lun lun t tc
tng trng bt ng. V s thu ht ca loi nc n y ko theo s
ra i ca 1 lot thng hiu tr xanh v o chai, trong y tt nhin chng
th n o thiu cc loi nc gii kht ca Coca-Cola & Pepsi. Tuy nhin bn
h lun l "ngi n sau"!