Green Iowa Americorps 1

Table of Contents
Campaign Materials
Page Number
Research
History
Vision/Mission
Problem Statement
Targeted Publics
Internal Situation Analysis
External Situation Analysis
Competitors
Clients Limits
Programming and Planning
Goals & Objectives
Timeline
Budget
Evaluation Plan
Evaluation Survey
Media Kit
Fact Sheet
Historical Fact Sheet
Isolated Fact Sheet
General News Story
Long News Story
Feature Story #1
Feature Story #2
Biographies of Key Organizational Figures
Stickers
Ornaments
Brochure Exterior
Brochure Interior
Large Logo
Letterhead
Fundraising
Donation Contacts
Donation Request Letter
Store Partnership Letter
Thank You Letter
3
4
5
6
7
8
9
10
Green Iowa AmeriCorps Team Contact Information
42
12-13
14
15
16
17
19
20
21
22
23-24
25-26
27-28
29
30
31
32
33
34
35
37
38
39-40
41
Green Iowa AmeriCorps 1 | P a g e
Research
History (Page 3)
Vision/Mission (Page 4)
Problem Statement (Page 5)
Targeted Publics (Page 6)
Internal Situation Analysis (Page 7)
External Situation Analysis (Page 8)
Competitors (Page 9)
Clients Limits (Page 10)
History
Green Iowa AmeriCorps is a non-profit organization that was founded in 2009 after the
devastating floods of 2008. Its main purpose is to serve as an organization that assists the community
as it addresses proper energy efficiency issues. It is run through the University of Northern Iowas
center for Energy and Environmental education. It is an energy efficiency focused branch of the
larger organization AmeriCorps.
AmeriCorps was founded in 1993 by President William J. Clinton, with its sole purpose
being to help Americans who have critical needs in several aspects of life. Since the beginning of
Green Iowa in 2009, the organization has partnered with the Cedar Valley Community to provide
more energy efficient ways for people to live. This organization has members who are trained and
ready to help the community by working on houses to better insulate and lower heating costs. They
also work on programs that educate the community on how to become greener.
Iowa is known for having very harsh winters. Often the temperature can hover around 0
degrees. It is extremely important to have a home that is insulated, and warm enough, which is the
goal of Green Iowa to help families across the state with that. The members use donated materials,
and weatherize a house with the intention to lower heating costs, and to overall keep families
warmer, and safer.
Vision/Mission
Vision
Green Iowa AmeriCorps purpose is to serve as an organization that assists the Cedar Valley
community as it addresses proper energy efficiency issues.
Mission
Green Iowa AmeriCorps in Blackhawk county is a non-profit organization which aims to
implement energy efficiency services to under-served populations to reduce financial burden and
energy waste, promoting existing energy efficiency efforts in underserved Iowa communities,
providing energy conservation and efficiency education, identifying and addressing energy
efficiency use issues with a team-based approach in target communities, and recruiting and
managing volunteers.
Problem Statement
Since 2010, Green Iowa AmeriCorps the organization has weatherized over 625 houses,
offered more than 250 educational community programs and saved many Iowa families upwards
of $80,000 in energy and utility costs. All of this work, including labor and materials is done
through the donations from the public. Donations help promote energy efficiency across Iowa.
Donations enable our organization to continue to provide free energy audits and services for the
elderly, disabled, Veterans, LIHEAP recipients, and low-income households. Specifically this
December, Green Iowa AmeriCorps will have two donation giving trees within two building
supply stores so that customers may donate at the register. The continuation of these services helps
Iowan communities to build towards a "greener" future.
Targeted Publics
The typical demographics Green Iowa AmeriCorps is targeting are middle class shoppers
heading to stores like Menards/Home Depot in their middle 20s and older, some of which may
be bringing along children. Children are more likely to be interested in participating in these
giving trees than adults. Ideally, shoppers with the flexibility to purchase items that can improve
their homes or possibly donate to others.
Internal Situation Analysis

Green Iowa AmeriCorps is a non-profit organization that focuses on helping Iowans become
more energy efficient through residential weatherization, energy education, and community
outreach services. They provide Home Energy Audits that are free to community members in
need, which result in trained volunteers offering services to weatherize community members
homes. These services are free of charge and crucial to the families of Iowa and more
importantly to qualifying families of Black Hawk County and the Cedar Valley. To ensure they
have made a difference in these homes, there is also an included post-weatherization evaluation,
guaranteeing and improvement in energy efficiency.
Green Iowa AmeriCorps rely solely on donations to provide these services, unfortunately not all
their recipients qualify for free materials, but are always guaranteed the free labor. There is also a
shortage in donated supplies needed for weatherization purposes. They are in need of more
recognition and promotion of their philanthropic services which is possible through growth of
their educational outreach. This growth of educational outreach as well as the
External Situation Analysis

Green Iowa AmeriCorps have a small number of competitors in the area. Their biggest
competition is other non-profit organizations looking for donations especially during the holiday
season. What sets them apart from other non-profits is the fact that their donations go directly to
citizens of Black Hawk County and benefit the members of the local community. Another
external strength we have is our dedication to keeping Iowa and, more importantly, America
green. The time and labor donated through the services of Green Iowa are not only investments
in the physical homes, but also the families within them.
The current state of the economy is a significant factor in external weaknesses. It affects not only
the recipients of the services but also Green Iowa AmeriCorps. When the economy is down,
consumers will be less willing to participate in donation drives or offer unpaid labor. Another
external weakness is how the weather impacts consumer behavior. Treacherous driving
conditions could decrease shopping traffic in home improvement stores which may lead to a
decrease in donated supplies. The weather can also affect travel to and from the homes and
families needing weatherization services.
Competitors
Green Iowa AmeriCorps has no competitors that offer the same weatherization services on a
consistent basis for free. However, they do compete with other deserving charities and nonprofits
for donations especially during the winter months. These local organizations include churches,
food banks, The Salvation Army, Toys for Tots, and Boys and Girls Club of America.
Client Limits
The limitations of Green Iowa AmeriCorps revolve around financial flexibility; this lack of flexibility
in financials leads to several problems. Not only is the organization unable to provide all necessary
materials and/or services for complete weatherization but they are also unable to reach assist all
families in need in the Cedar Valley. Lack of sufficient funding impedes their ability to further
educate and reach out to the community.
Programming and Planning

Goals & Objectives (Page 12-13)
Timeline (Page 14)
Budget (Page 15)
Evaluation Plan (Page 16)
Evaluation Survey (Page 17)
Goals & Objectives

Goal 1: To create a media campaign focused on Green Iowa AmeriCorpss giving tree by
partnering with local home improvement stores to offer donations by December 7th.
Objective 1: To secure a partnership with 1-2 home improvement stores in the Cedar
Valley who are willing to participate in the Giving Tree.
Tactic #1: Draft a letter to Menards, Lowes, Ace, Home Depot, True
Value, Sears, Wal-Mart, and Blains Farm and Fleet to gauge interest
Tactic #2: Send letter by Dec. 5th
Tactic #3: Physically visit stores by Dec. 5th
Tactic #4: Set up meeting to discuss date, time, location, logistics, security,
ornaments, products, ideas, donations by Dec. 5th
Tactic #5: Get agreement in writing with store management by Dec. 5th
Objective 2: To implement promotional pieces specific to our giving tree campaign
Tactic #1: PSA distributed by Dec. 6th
Tactic #2: Press release distributed by Dec. 6th
Tactic #3: Brochures and paper materials printed by Dec. 7th
Objective 3: To utilize social media to promote Green Iowa AmeriCorpss Project
Giving Tree by Dec. 7th
Tactic#1: Have Snap Chat, Vine, Pinterest, Imgur and Twitter page created and
public by Dec. 6th
Tactic #2: Use hashtag (#GreenIAChristmas) on media pages by Dec. 7th
Tactic #3: Have Facebook event created by Dec. 7th
Tactic #4: Post pics on Instagram of finished giving trees by Dec. 7th
Goal 2: To display a giving tree in building supply stores who agree to participate with donation
ornaments by December 6th, 2014
Objective 1: Secure faux Christmas trees by Dec. 6th
Tactic #1: Speak with store managers about donations by Dec. 5th
Tactic #2: Set up tree in pre-determined display area by Dec. 6th
Tactic #3: Set up donation area by Dec. 6th
Objective 2: To create donation ornaments to be hung on giving tree
Tactic #1: Secure printing of all paper products and brochures by Dec. 5th
Tactic #2: Purchase ribbon by Dec. 5th
Tactic #3: Put completed ornament inside brochure by Dec. 5th
Tactic #4: Place Brochures at checkout locations at local building supply stores
by Dec. 5th
Objective 3: Create donation box under tree for gift cards and money donations by Dec. 5th
Tactic #1: Attain and wrap two 18x18x18 cardboard boxes with one roll of
wrapping paper by Dec. 6th
Tactic #2: Place Green Iowa AmeriCorps Logo on front of wrapped donation box
by Dec. 6th
Tactic #3: Set the donation box under the store tree by Dec. 6th
Timeline
Task
Send Partnership
Letter
Physically Visit
Stores to set up
meeting time
Press release
distributed
All Paper Materials
Printed and in
Partnered Store
Create All Social
Media Events or
Pages
Schedule 10 Social
Media Posts Per Day
Collect Donations
(Fridays)
Due Date
th
Person Assigned
December 5 , 2014
Ashley Craft
December 5th, 2014
Ashley Craft
Date Completed
December 6th, 2014

December 7th, 2014
Ashley Craft
December 7th, 2014

December 7th to
January 15th 2014
December 12th, 19th,
26, January 2nd, 9th,
and 15th, 2014
January 18th, 2014
Input New Emails

into System
Email Evaluation
January 20th, 2014
Survey to Participants
Ashley Craft
Ashley Craft
Ashley Craft
Budget
Item
Cost / Unit
Number of Units
Amount
Donated
Total
Cost
Brochures
Paper Ornaments
for Brochure
(6 / page)
Ribbon (10ft / roll)
Logo Prints
Boxes (18x18x18)
Solid Green
Wrapping Paper
(30x5)
49 cents / side
69 cents / side
756 sides
63 pages
0
0
$370.44
$43.47
2.99 / roll
49 cents / side
9.49 / box
6.09 / roll
3
2
2
1
0
0
2
0
$8.97
$0.98
$0.00
$6.09
Total Cost: $429.95
Evaluation Plan
Campaign
Gather all donated materials at the end of each business day and record what kind and
how many were received
Distribute survey to consumers who donate through the email address provided on the
giving tree ornament at the conclusion of the campaign
Monitor how consumers heard about Project Giving Tree through survey questions
Social Media
Track number of likes, follows, pins, views, etc. each day to measure the popularity of
each post on different platforms.
Track number of unlikes/unfollows to monitor the correlation between posts
Track how many times our original hashtag (#GreenIAChristmas) is used on all social
media each day
Evaluation Survey
What is your age bracket?
0-10
11-20
21-30
31-40
41-50
51-60
60+
What is your income bracket?
0-10,000
11,000-20,000
21,000-30,000
31,000-40,000
41,000-50,000
50,100+
How many people reside in your household?
0-2
3-5
6-8
9+
How did you hear about Project Giving Tree?
In Store
Print Media (ex: newspaper, flyer, brochure, etc.)
Social Media (ex: Twitter, Facebook, Pinterest, etc.)
Broadcast Media (ex: radio, television, etc.)
Heard about it from a friend
Other:_________________________________
Do you know a family in need of Green Iowa AmeriCorps services?
Yes or No? If yes, please provide contact information below (if comfortable
Media Kit
Fact Sheet (Page 19)
Historical Fact Sheet (Page 20)
Isolated Fact Sheet (Page 21)
General News Story (Page 22)
Long News Story (Page 23-24)
Feature Story #1 (Page 25-26)
Feature Story #2 (Page 27-28)
Biographies of Key Organizational Figures (Page 29)
Stickers (Page 30)
Ornaments (Page 31)
Brochure Exterior (Page 32)
Brochure Interior (Page 33)
Large Logo (Page 34)
Letterhead (Page 35)
Fact Sheet
Company Name: Green Iowa AmeriCorps
Location: University Avenue, Cedar Falls, IA.
Cost: Green Iowa AmeriCorps offers free materials for qualified LIHEAP recipients, senior
citizens (ages 65+), persons with disabilities, veterans, service members, and low income
households. The average total cost of a typical weatherization is $40 to $60 for all paying
customers. Green Iowa AmeriCorps has volunteer labor, you fund materials. A crew leader
provides a materials cost estimate after the initial performance audit.
Mission: Green Iowa AmeriCorps mission is to help Iowans become more energy efficient
through residential weatherization, energy education, and community outreach services.
Vision: Green Iowa AmeriCorps in Blackhawk county is a non-profit organization which aims to
implement energy efficiency services to under-served populations to reduce financial burden and
energy waste, promoting existing energy efficiency efforts in underserved Iowa communities,
providing energy conservation and efficiency education, identifying and addressing energy
efficiency use issues with a team-based approach in target communities, and recruiting and
managing volunteers.
Customization: What Green Iowa AmeriCorps offers the Cedar Falls/Waterloo community is
the opportunity to receive a free home energy audit to see how energy-efficient your home is and
receive information to help reduce energy consumption and bill cost. After homes receive the
free audit, Green Iowa AmeriCorps members reduce air infiltration and make efficiency
improvements. From there a post-weatherization blower door test calculates the effectiveness of
the weatherization services.
Historical Fact Sheet

Franchise: Green Iowa AmeriCorps is a non- profit organization that was founded in 2009 after the
devastating floods of 2008. Its main purpose is to serve as an organization that assists the community
as it addresses proper energy efficiency issues. It is run through the University of Northern Iowas
center for Energy and Environmental education. It is an energy efficiency focused branch of the
larger organization AmeriCorps. AmeriCorps was founded in 1993 by President William J. Clinton,
with its sole purpose being to help Americans who have critical needs in several aspects of life. Since
the beginning of Green Iowa in 2009, it has partnered with the community to provide more energy
efficient ways for people to live. This organization has members who are trained, and ready to help
the community by working on houses, to better insulate, and lower heating costs. They also work on
programs that educate the community on how to become greener and more energy efficient.
Product: Green Iowa members provide free home energy audits, as well as trained volunteer labor
for weatherization for Cedar Valley Community. There is no cost to the families who meet low
income requirements whose houses are worked on. If those requirements are not met, the labor of
trained volunteers is still supplied, but the materials must be purchased by the homeowners.
Benefits: Iowa is known for having very harsh winters. Often the temperature can hover around 0
degrees. It is extremely important to have a home that is insulated, and warm enough, which is the
goal of Green Iowa to help families across the state with that. The members use donated materials,
and work on a house with the intention to lower heating costs, and to overall keep families warmer,
and safer.
Isolated Fact Sheet
Did you know: According to Princeton University, hypothermia has been the result of
prolonged exposure to temperatures as high as 60F
The coldest temperature on record in Iowa was -47F in Elkader, IA on February 3, 1996.
Green Iowa AmeriCorps was listed one of the most innovative AmeriCorps programs in
Transforming Communities Through Service.
Chosen from 1,100 State Service Commission programs, Green Iowa AmeriCorps was
selected for AmeriCorps weatherization and energy audit services.
General News Story

Contact: Ashley Craft
Green Iowa AmeriCorps
University of Northern Iowa, CEEE 109
Cedar Falls, IA 50613
Phone: 319-273-7233
Email: greeniowaCF@gmail.com
Website: www.greeniowaamericorps.org
October 29, 2014
To: wcfcourier.com
News Editor
Waterloo Cedar Falls Courier
FOR IMMEDIATE RELEASE

(CEDAR FALLS, IA) Green Iowa AmeriCorps has a mission of making Iowa homes more
energy efficient through low impact weatherization, energy education, and community outreach.
Located in the Center for Energy and Environmental Education at University of Northern Iowa,
Green Iowa AmeriCorps is looking to partner with one or two department stores (Lowes, Home
Depot, Menards, etc.) using the giving tree approach. At the front of each department store,
there would be a tree with ornaments that have names of different support items on them that
shoppers will pick out to buy for people in need. For instance, an ornament would read
container of sealant, a shopper would buy the item, and the cashier would put the item under
another tree for someone in need. This will really help out those who cant afford to weatherize
their home, as the giving tree approach is a way to give back to the community.
###
Long News Story

Phone: 319-273-7233
October 29, 2014
To: wcfcourier.com
News Editor

Free Weatherization of Low Income Houses
(CEDAR FALLS, IA) AmeriCorps main goal is to work with adults in intensive community
service work with the focus of helping others and meeting critical needs in the community.
Members of AmeriCorps come from non-profit community organizations and other public
companies to complete projects in different areas such as: education, public safety, healthcare,
and environmental protection.
President John F. Kennedy came up with the idea of AmeriCorps to provide urgently needed
services in urban and rural poverty areas, in the year 1963. Two years later, President Lyndon
B. Johnson was on board with the same idea, and launched the first group of twenty VISTA
(Volunteers in Service to America) volunteers, telling them that their pay would not be high, the
work would be difficult, but the reward and satisfaction will be high in serving those who needed
help. By the end of the year, more than two-thousand member were working for the America
VISTA organization, even though working conditions were horrendous, and pay was low. This
thought process and motivation has led to the hard work and effort given by todays members of
-More-
AmeriCorps. Throughout the years, VISTA has grown immensely and has over eight thousand
members who serve at one thousand one hundred projects nationwide, and continue to address
the root causes of poverty.
Founded in 2009 at the University of Northern Iowa Center for Energy and Environmental
Education, Green Iowa AmeriCorps main aim was to address conservation and sustainable uses
of energy resources in several Iowa communities, while they struggled to rebuild from the
devastating floods of 2008. These floods are what kick started the group in being community
partners to contribute to making homes more environmentally friendly. Community members
are trained specifically as energy auditors to complete this task.
AmeriCorps has partnered with multiple states and organizations nationwide to minimize
poverty rates and inform the public how to be environmentally friendly their daily life. The
purpose of the partnership is to match volunteers in different categories such as disaster relief,
high priority community needs, or to volunteer with United Way for additional opportunities.
AmeriCorps partners with schools and universities, such as University of Northern Iowa.
AmeriCorps and UNI have partnered together to form Green Iowa AmeriCorps. The mission
statement of Green Iowa AmeriCorps is, Helping make Iowans more energy efficient through
low-impact home weatherization, energy education, and community outreach. Innovation is one
of Green Iowa AmeriCorps top motivators, resulting in being listed as one of the most innovative
AmeriCorps programs in transforming communities through service.
###
Feature News Story #1

Phone: 319-273-7233
October 29, 2014
To: wcfcourier.com
News Editor

(CEDAR FALLS, IA) Making the publics homes more energy efficient is a main goal of Green
Iowa AmeriCorps. Sara Renn, a homeowner in the Cedar Valley, received a letter in the mail
from Waverly Light and Power to notify her of the partnership they recently formed with Green
Iowa AmeriCorps. This was perfect timing for Renn, because her home was built in 1914 and
survived a flood, but is in weary condition. She explains, The upstairs bedroom is very cold.
Our sons closet leaks freezing air from the attic into his room. The front door seeps air and our
basement has gaping leaks. These were great reasons to have Green Iowa AmeriCorps help her
out. After Green Iowa AmeriCorps re-weatherized her home, she could not have been happier.
The leaks into our sons room have been improved drastically, and our upstairs bedroom is not
as cold as it used to be. The Green Iowa AmeriCorps staff was very nice and explained
everything to me. They were thrilled with the final testing results and left smiling. The best part
was only after two weeks of the changes being in place, our gas bill went down $30.00 and our
electric bill went down almost $20.00!
-More-
As you can see by this testimonial, Green Iowa AmeriCorps greatly improves weatherization of
the homes in need, which results in lower bills toward the resident. Choosing to have your home
weatherized is something to think about for this upcoming winter.
###
Feature News Story #2

Phone: 319-273-7233
October 29, 2014
To: wcfcourier.com
News Editor

Project Giving Tree Keeps Families Warm This Winter
(CEDAR FALLS, IA) This winter, Green Iowa is partnering with two local hardware stores to
gather donated supplies to help the Green Iowa AmeriCorps team weatherize homes in
Blackhawk Country. This Christmas season, beginning December 1st through January 15th, the
Green Iowa AmeriCorps team will be setting up Christmas trees in two local hardware stores
decorated with ornaments. These ornaments will be labeled with items customers can pick up
throughout the store and purchased at checkout. If customers didnt want to purchase an item
they would also have the opportunity to buy a gift card which would be used be Green Iowa
AmeriCorps to purchase unclaimed items on the tree. These items will then be used by the Green
Iowa AmeriCorps team this winter to help weatherize homes in the Blackhawk community.
Green Iowa AmeriCorps is a non-profit organization was founded in 2009 to address
conservation and sustainable usage of energy resources in several Iowa communities as they
struggled to rebuild from the devastating floods of 2008. Since the start of the flood recovery,
Green Iowa AmeriCorps has been an active community partner. As a non-profit Green Iowa
AmeriCorps provides weatherization services with free materials for low income, elderly,
--More-
Veterans and persons with disabilities. Green Iowa depends on donations and sponsorships that
allow for materials to continually be free for its communities. With such a strong passionate
organization that actively supports the Blackhawk communities, it makes events, such as the
giving tree, so much easier to say yes to. With the help of the community, and the giving tree
project , donations will allow Green Iowa AmeriCorps to continually provide free materials to
families in need this winter. Not only will this project keep materials free it will reassure families
that Green Iowa AmeriCorps will have the proper tools and skills needed to provide for their
loved ones in the cold winter months.
###
Biographies of Key Organizational Figures

Ashley Craft is the program director of Green Iowa AmeriCorps and has been serving as the
director since September 2010. With a Bachelor of Arts degree in Public Relations and a minor
in Photography Craft graduated from Valparaiso University in 2009 with a passion to pursue a
career of service, utilizing her degree in a nonprofit sector. In her earlier years, she participated
in AmeriCorps service as a VISTA leader and job skills training coordinator for both national
and grassroots organizations where she had the opportunity to become specialized in volunteer
management, grant writing and collective impact. In 2013, Ashley decided to continue her
schooling and plans to graduate from the University of Northern Iowa with a masters degree in
Philanthropy and Nonprofit Development. Currently, Ashley oversees four branches of Green
Iowa AmeriCorps while managing 28 full-time employees with an aim to empower Iowa
communities through energy education and residential weatherization. Ashley is passionate
about making a difference in the world around her and truly loves the opportunity to provide that
experience for others as the Program Director for Green Iowa AmeriCorps.
Sticker
Ornament Design
Brochure Exterior
Brochure Interior
Large Logo
Letterhead

University of Northern Iowa
Center for Energy & Environmental Education Room 109
Phone: (319)-273-7233
Fundraising
Donation Contacts (Page 37)
Donation Request Letter (Page 38)
Store Partnering Letter (Page 39-40)
Thank You Letter (Page 41)
Donation Contacts
Contribution
Dickeys
Printing
Contact Name
Patricia Dickey
Address
Phone Number
308 East 7th St

Waterloo, IA
(319)-234-1777
Donation or
Denied
1) 15 Copies of
Finished
Campaign
2) 15 Copies of
Colored
Brochure
3) 15 Copies of
selected colored
pages
Donation Request Letter
Dear Dickeys Printing,

We are writing as students at the University of Northern Iowa, in Dr. Gayle Pohls
Principles of Public Relations. We are contacting you in regards in a campaign we are creating in
this Public Relations class.
To help us accomplish our assignment, we ask for service donations to complete our
finished campaign. Each campaign will include approximately seventy-five pages bound, with
dividers or tabs. We will also be creating a colored brochure, of which we will need 15
copies.
We greatly appreciate you taking the time to consider donating your services and or
products. If you have any questions feel free to contact us. It would be a great privilege to work
with a locally owned union printer, and we thank you for all that you do in order to provide for
your workers and community. Thank you in advance for your thought consideration and help in
completing this assignment!
Sincerely,
Logun Buckley
Rachel Thrune
Dillon Bennett
641-373-3792
319-431-7428
319-243-5244
buckllaa@uni.edu
thruner@uni.edu
bennedaa@uni.edu
Store Partnership Letter

Dear Friends of Green Iowa AmeriCorps,
Green Iowa has always been a partner in the community of Black Hawk County. Our
main goal has always been to help community members become more energy efficient. The
winter season is upon us, and with those cold temperatures brings high heating costs. There are
many families in the Cedar Valley area that are not able to afford to keep their houses warm this
winter. Many cannot withstand the changing temperatures, making it unsafe for all of these Iowa
families.
As Green Iowa AmeriCorps, we have made it our mission to help fix this problem. We
have many trained members who volunteer to come in weatherize these houses. There is no cost
for these home energy audit visits. This is only possible your help. During the month of
December it is our wish to set up one of your trees that is sold in your store, and use it for this
Project Giving Tree. This would give your customers an opportunity to donate materials or gift
cards that our staff will use to weatherize these homes.
This will benefit both Green Iowa as an organization, but also benefit your store. It
represents you to the community positively, by showing your partnership with a well-known
non-profit organization. This program will also help increase traffic in your store, and increase
sales. To make this program hassle free, we will do all the set up. We just ask for cooperation
from your staff, during this busy holiday month.
We appreciate that there are a lot of opportunities for giving back this upcoming holiday
season, but we hope that you choose to help us. Donations from companies like you help sustain
our organization and benefit the community which we serve.
Sincerely,
Ashley Craft
319-273-7233
Thank You Letter

Dear Dickeys Printing,
We as the fundraising coordinators for the University of Northern Iowa Public Relations
campaign would like to sincerely thank you. Your generosity you have shown in donating us
your excellent services and products has not gone unnoticed. We also thank you for your timely
response to our request, and want you to know that its greatly appreciated. These documents can
now be used to create a professional portfolio and will be presented to future employers as well
as future classes and internships. Also this will be given to professionals when presenting our
campaign to them. We would also like to thank you for your time in helping us these past few
weeks.
Sincerely,
Logan Buckley
Rachel Thrune
Dillon Bennett
641-373-3792
319-431-7428
319-243-5244
buckllaa@uni.edu
thruner@uni.edu
bennedaa@uni.edu
Principles of Public Relations Green Iowa AmeriCorps Team

Account Coordinator
Logun Buckley
(641)-373-3792
buckllaa@uni.edu
Fundraising Group
Rachel Thrune Group Leader
(319)-431-7428
thruner@uni.edu
Dillon Bennett
(319)-243-5244
bennedaa@uni.edu
Promotions Group
Brianna Bennett Group Leader
(319)-310-5061
bennebac@uni.edu
Media Kit Group

Julia Barrett Group Leader
(515)-291-3443
jbarret@uni.edu
Brittany Conrad
(319)-215-9731
conrabaa@uni.edu
McKenzie Flaherty
(515)-570-2167
flahemab@uni.edu
Mary Besler
(319)-330-2558
beslerm@uni.edu
Victoria Boge
(319)-480-8189
vboge@uni.edu
Mitch Sitzmann
(507)- 848-0204
sitzmanm@uni.edu
Matt Fedro
(319)-493-8626
fedrom@uni.edu
Luke Meyers
(319)-493-8626
lwmeyers@uni.edu
A very special thank you to Dickeys Printing for donating their time and services to the entire
Green Iowa AmeriCorps Booklet, and also for the unionized labor that benefits not only their
employees but the surround communities.

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Green Iowa Americorps 1

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Table of Contents

Green Iowa AmeriCorps Team Contact Information

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Internal Situation Analysis

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External Situation Analysis

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Programming and Planning

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Goals & Objectives

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December 5th, 2014

December 6th, 2014

December 7th, 2014

Input New Emails

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Total Cost: $429.95

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Track number of unlikes/unfollows to monitor the correlation between posts

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Historical Fact Sheet

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Isolated Fact Sheet

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General News Story

FOR IMMEDIATE RELEASE

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Long News Story

FOR IMMEDIATE RELEASE

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Feature News Story #1

FOR IMMEDIATE RELEASE

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Feature News Story #2

FOR IMMEDIATE RELEASE

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Biographies of Key Organizational Figures

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Green Iowa AmeriCorps

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308 East 7th St

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