This document is Gerardo Babatz Lemus' individual final report for the MARKSTRAT module of his MSc in Strategic Marketing at Imperial College Business School for the 2015-2016 academic year. It discusses marketing strategy for the fictional company Kensington 3 and is 1,000 words in length.
This document is Gerardo Babatz Lemus' individual final report for the MARKSTRAT module of his MSc in Strategic Marketing at Imperial College Business School for the 2015-2016 academic year. It discusses marketing strategy for the fictional company Kensington 3 and is 1,000 words in length.
This document is Gerardo Babatz Lemus' individual final report for the MARKSTRAT module of his MSc in Strategic Marketing at Imperial College Business School for the 2015-2016 academic year. It discusses marketing strategy for the fictional company Kensington 3 and is 1,000 words in length.