Mel Baptista, Karmiya Farber, Helene Flittie, Lydia Harris, & Liza LaBossiere

Agenda

PLAN overview & timeline

Audience & competition

Objectives

Deliverables

Campaign logistics & metrics

PLAN Curriculum Overview

Focusing on:

Promoting leadership

Creating a personalized education

Boston immersion

PLAN Timeline
Year 1: Develop leadership & Engage students in Boston and college life
Year 2: Career planning & Multiple perspective learning
Years 3 & 4: Focus on internships & job offerings while focusing on area of interest

Your Moment. Your Move. Your Simmons.

Audience
Primary Audience

Prospective Students and Parents

Secondary Audience

Guidance Counselors
Faculty
Current Students

Competition
Womens Centered Colleges

Private Boston Colleges

Objectives

Generate interest

Focus on Boston Courses

Positive media presence

Recruitment
&
Retention

Deliverables

Hashtag

Promotional Video

Powerpoint Template

Communications Plan

#MySimsMyBoston

1 Second Every Day

Idea based on application created by Cesar Kuriyama

Concept: a video made up of memorable 1 second clips

Our approach

Use videos & photos posted under #MySimsMyBoston

Create marketing video of Boston Course experiences

Use on website, social media, emails, QR codes on

informational packets/brochures, and Simmons events/presentations

Campaign Logistics

Fall semester

Winter break

Collect footage from Boston Courses and students social media

Compile footage into 1 Second Every Day video

Spring semester

Unveil video and begin useage

PLAN Metrics

Social Media Impressions

Hashtag Usage

Recruitment Rates

Retention Rates

Questions? Comments?
Thank you!