ELSA

Identity Handbook

ELSA Design Guidelines

 Table of content

Introduction 5

ELSA logo – word/figurative mark 7

ELSA logo – colour versions 9
ELSA logo – protected zone and deformation 11

Basic brand colours 13

Typeface 15
Images 17
ELSA grid 19

Stationery 23
Stationery grid 25
Stationary arrangement 27
Envelopes 29

Corprate design samples 31

Synergy magazine 37
Synergy grid 39

 ELSA Identity Handbook ELSA Identity Handbook 

 Introduction

Introduction

Logos and Corporate Design (CD) Elements are a part of our

everyday-life; you cannot walk down a supermarket aisle, open
a magazine, drive down the highway or turn on television with-
out being pummelled with graphic IDs that send you various
messages. We have through time become increasingly aware of
the importance of acorporate design. With the growing globali-
sation, we find an increasing competition in all areas of busi-
ness, even when it comes to associations. It is therefore becom-
ing more and more important to be able to identify the different
products and using a logo and a specific design is one of the best
ways of doing that.

The ELSA CD should be identified with a certain level of qual-

ity and image, no matter where a person is on the ELSA map.
They have to be able to find our products by our CD. This is
what is expected of us, pass the message just by glancing at the
ELSA logo, and just associate ELSA as synonymous of success.

When a sponsor is finding the co-operation with one ELSA

group so satisfying that they are willing to sponsor another
ELSA group, it is vital that the other ELSA groups appear to
be from the same organisation and do not work with their own
ELSA style, structure or products of ELSA.

It is in everybody’s interest to use and maintain the same and

correct ELSA design in every country, in every Local and Na-
tional Group, as well as in all marketing materials.

 ELSA Identity Handbook ELSA Identity Handbook 

 Logo

1
X

A
2 ELSA logo

ELSA becomes visible with the help of a multitude of publica-

tions. What they all have in common is the display of the word/
figurative mark – the organisation’s most important identifica-
tion marking.
The even and straight composition of the word/figurative mark
A represents the values ELSA members expect from their organi-
zation: credibility, confidence and representation.

1 In this scope, the assembly and organization of the figurative

X mark (1) and the word mark (2) is fixed and predetermined.
The position of the individual elements of the word/figurative
mark is defined by the width of the bar in the letter “L” (A).
The arrangement of the word mark towards the figurative mark
A is always centred below.

2 The name of National and Local ELSA groups stands centered

A below the word mark wiht an interspace of A.

GERMANY In both printed and electronic publications, the logo may not
be printed or displayed in two colors or in different screens of
one color. It should remain in the approved formats and pro-
portions.

 ELSA Identity Handbook ELSA Identity Handbook 

 Logo – alternatives

Logo standard blue

The logo in ELSA blue is the standard
logo and is to be used for all coloured
publications

Logo black
The black logo is used on faxes or
master copies (that are to be photo-
copied).

Logo grey
The grey logo is used in order to place
emphasis on something or not to dis-
tract from important content.

ELSA-Logo colour versions

The colour versions of the word/figurative marks are specified

Logo inverted
The inverted, white version of the
logo is used when the logo is to be
placed against dark backgrounds.
differently for the fields internet, office and print. In addition
to this, there is a variation of different shades of grey for single-
colour printing as well as versions in black and white for faxes
and special applications.
For printed publications it is imperative to use the EPS-format
of the Logo, as it guarantees a clear printing.

There might be a need for further file formats depending on the

production technique and the employed office technology.

 ELSA Identity Handbook ELSA Identity Handbook 

 Logo – usage

Protected zone

X = vertical height l

Protected zone and deformation

A logo needs to be surrounded by an area that is left clear.

To be representative, the ELSA logo also needs an expansion
space. This clearly defined protected zone is to be respected in
all applications. The size of this protected zone is determined
by the cap height of the letter L in the ELSA logo and is to be
respected for all directions.

All modifications lead to the distortion of the character of the

word/figurative mark and are therefore illegitimate. These in-
clude in particular irregularities in the typefaces, the omittance
of individual parts, the turning and deforming of the word/
figurative mark as well as variations in terms of colour.
Inappropriate usage of the ELSA logo
The logo shall neither be used in connection with any state or
national symbols of any country nor be animated in any way.

10 ELSA Identity Handbook ELSA Identity Handbook 11

 Colours
Blue
HKS 42
CMYK: 100 95 0 0
RGB: 10 48 135
WEB: #0B3087

White
CMYK: 0 0 0 0
RGB: 255 255 255
WEB: #FFFFFF

Black
CMYK: 0 0 0 100
RGB: 0 0 0
WEB: #000000

Grey
CMYK: 0 0 0 60 Basic brand colours
RGB: 135 136 138
Colours are essential components of a corporate design. The
WEB: #87888A
ELSA colours are derived from the logo and its allowed varia-
tions in colour. Furthermore, accents can be set by the econom-
ical use of orange. Only the pictured definitions are permitted
due to their exposed valency.
Orange
HKS 10 As a principle, it is recommended to use CMYK (cyan-magen-
CMYK: 0 83 92 0 ta-yellow-black) shades for all print productions. The full tone
colours (spot colours) of the HKS palette should only be used if
RGB: 249 71 17 the entire print production could be achieved with fewer than
WEB: #F94711 four colours and would thus result in cost savings.
RGB-colours (red-green-blue) are used for all screen and projec-
tor presentations. The system of hexadecimal colour definitions
was created especially for internet applications. Three consecu-
tive, two digit hexadecimal numbers each represent one colour
of the RGB colour space.

12 ELSA Identity Handbook ELSA Identity Handbook 13

 Typeface
Helvetica Neue 95 black
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ

Helvetica Neue
abcdefghijklmnopqrstuvwxyzäöü
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ
123456789

Adobe Garamond regular

abcdefghijklmnopqrstuvwxyzäöü
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ
123456789

Adobe Garamond bold

abcdefghijklmnopqrstuvwxyzäöü
ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ
Only two font families are being used
123456789
The ELSA corporate design uses fonts with prominent profiles.
The choice of Garamond, an Antiqua-type of fonts that clearly

Adobe Garamond italic differs from the widely spread Times fonts, conveys power, el-
egance and generosity. In order to intensify this impression, the
line spacing for the standard body text has been increased to
abcdefghijklmnopqrstuvwxyzäöü 14 pt.

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ For headings and prominent paragraphs another ELSA corpo-

123456789 rate design font, the sans-serif linear Antiqua font Helvetica
New is used. In this context, the word ELSA is always in bold
and in majuscules.

14 ELSA Identity Handbook ELSA Identity Handbook 15

 Images

Students in relaxed atmosphere

Students enjoying their studies

Young but ambitious people in a fresh fashion

Pictures convey messages on a subconscious level. They talk to

the observer on an emotional basis. Therefore it is of utmost
importance that the pictures are selected with meticulous care.

The pictures need to be perceived as credible. One should be

able to clearly associate the people and situations shown in the
Confident students picture with the ELSA members’ reality.

16 ELSA Identity Handbook ELSA Identity Handbook 17

 5

Basic Grid spacing

18
5

18

Headline Helvetica New 45 light / 37pt / Standard blue

72
Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande firicul
icatus At dem sedo, nonsulut re convocae crem perituam sulossed diumus fuem et inte nicaeludam re te aciam pric.
Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande firicul
icatus At dem sedo, nonsulut re convocae crem perituam sulossed.
Garamond Pro Bold / 10,5pt / black

126
ELSA logo and claim
Duis eum quatet vulla facilit lortincipis nos ate magna cor-
Valer in auconsus in sulibut ebemus, sunte factali, Ti. Runt-
eat ussendam ina, Cupio, consu mo vist is, vignox meric res
sedic mortebate ad si corum, egerit. It L. Imil ut egerorei
serim sent, nihil ubis caedo, vesidem vatus hocut que etri
scis. Gultoret vehendam diemquidem pernum in terte
remquide ine faceretion vivivituium ilineque nonemum
praecre, ut gra? querobus vivit.
Aginima ximantro, confecus ad popubli busqua orunti, nos
etimili natiam intemun temus. Sercerunt? At is ocus Ad C.
Multusul hos praci init, num factusus? Ibunuliam fatusa
quit; iae ad menatquem erum poteres senaterox mantin-
teris habusciem mus vivervi cidium publinequos patumus
sendam acermis hum strum poporescris. Perfes cri is, pratu
supplis ad cles paturni hiliis; esid ina Si simorbi facremo
intere conu vendicus, des cas audactur. At quiderum pro
consum note manterniu condit.
Patidem. Mum publin ses? Emolum pulum obse con-
temn orteatum Romnihilnes, corestandam, efec te publis
horis. Catiest ruresul icamquodi furbitelut ventrudes adhus
abuntesi pline occhuc fue audefec erehebem ia ves inatur-
num pos fur, iam inatimilis, catquam sessoltur pri, vidis et
L. Ad condet patum efestrorent.
Paterentem. Hacervi rmilicules? Quamdiu viri puliis. Ade
con vis, ficiessatod ficaventere, estrum con Etrum noncus
patam omnem medica reissilia rem inihiliusa pos intio hu-
267
idius sultori tervirmis, comnit, publin nonstem tum conve,
Garamond Pro Regular / 10,5 pt / black
18
1 Line Spacing 14pt
Foliation
Helvetica New 95 Black / 7pt / grey
18
6
135,875
te quem menium mius? Et; num, Catqui cone imis con vis.
top-alignement
Ifecres vatquon firmis. Overmisula oc, sulum at, quo ium
of left textbox
audam ex modi, vidicasdam ad fac tatimunt? Alabesu lticus
clarit dea milicitus, que nonsuliis consultumei te, suam di,
quam inc ia vocae moratiq uonsultoreo audenatra? Utervi-
tam quam, nessidi poriam peris mur, omne quonfex milis
videt patus nondam vissedo, Casti factuius, mo es? iam no-
verfe conster udena, et; eniqua inestili patus, manum fica
sulisse num strus rescrit. mus, quame con huces eropuleris,
pultorude cortis, cortum occhili comactui in spiorunt.
Quonsum dis.
Oli cris in trorum actur, qui conendem nimihic upiocaperi
inatumus manduci entio, consus prorum mande firicul
icatus At dem sedo, nonsulut re convocae crem perituam
sulossed diumus fuem et inte nicaeludam re te aciam prica;
Catus, quam ad ficion signonsus Cuppl. It, C. Em nimis
confecem diesedi entebem, vita ia st? O tus; int? Dum
dius virion vicamqu itere, quemus sa tandam horbi pro et?
Ibemo num ne consis? Patia nescit. Tortur, num efectod
num quam publis. Ducibus enti condit. Gracis; hae, cul
The ELSA grid
cri, nostiem ut et nihicepes bon silibus, nox sili, nonficis iac
modiemu llemqua L. Les non se, te cer patrae oca; iampliu A distinctive corporate design not only consists of individual
capestilic fatiu simius M. Nihica oponsum veris cavered basic elements but also of their combination and assembly. Fur-
simaximis esilissid sentil vit, sena, quemure nonsum pra?
thermore, an organized and consistent positioning of the dif-
Ostrum. Ahala veribus tem Patum avena vil ves nonscionde
nostra nuntemunu qui sum popublis inarid con tus si pos ferent design elements allows for an economic production of
bonimacitem rem publius vigit Catiorum publiam tem pero prints as well as their further processing and use.
A grid has been developed for the ELSA corporate design pro-
ELSA Identity Handbook
viding an organising principle: for every section of the docu-
Identifier ment there is an underlying basic grid. The organisation of the
Helvetica New / 7pt / grey / right-aligned
latter results from the edge distance. All graphic elements, im-
ages and texts have their own, defined position in this grid.

18 ELSA Identity Handbook ELSA Identity Handbook 19

 12 97 mm folding 197 mm folding

Basic Grid spacing

5
5
12
ELSA
Claim of the folder
Helvetica New / 16,5pt / Standard blue
Line Spacing 19,8pt

Official title Helvetica New 45 Light / 10,5pt / Grey

Space for Picture

ELSA International
239, Boulevard Général Jacques
B-1050 Brussels, Belgium
Phone: +32-2-646-2626 Fax: +32-2-646-2923
E-mail: elsa@elsa.org Website: www.elsa.org

Logo Color syntonised to the picture

SEPTEMBER

ELSA Hungary National Council Meeting Line Spacing 20pt

ELSA Conference on “International Private Law”
– WTO Law
Date: 28– 30 September 2007 Line Spacing 18pt
Place: Szeged, Hunagary
Working Language: English, Hungarian
Contact Information: Deilinger Viktória
deilinger.viktoria@elsaszeged.hu
Phone: +363 0225 1955
www.elsaszeged.hu

”Law: Do it the Macedonian way”

ELSA Weekend Celebration
10 years ELSA Republic of Macedonia
Date: 28– 30 September 2007
Place: Skopje, Republic of Macedonia
Working Language: English
Contact Information:
Martina Smilevska and Zorica Velkovska
vpstep_elsa_rm@yahoo.com;
vp_rm@yahoo.com
Phone: +389 7087 1960, +389 7072 7000
www.elsa-rm.org.mk

OCTOBER Sub-Headline for special use

Helvetica New 95 black / 9pt / grey
ELSA Spain Training Week
Date: 1– 7 October 2007 Seperator 0,5pt orange
Place: Seville, Spain
Working Language: English, Spanish
Contact Info: Guillermo de la Torre Rodriguez
The ELSA grid – DIN long folder
trainingweek@elsaspain.org
Phone: +34 606 09 30 50
www.elsaspain.org Publications that are set up on the basis of the DIN long folder
12
show an inner space reduced to one third. The white edge dis-
tance of 5 mm is however maintained.

12
20 100 mm folding 200 mm folding ELSA Identity Handbook ELSA Identity Handbook 21
 Stationery

ELSA International • 239, Boulevard Général Jacques • B-1050 Brussels ELSA International
239, Boulevard Général Jacques
B-1050 Brussels, Belgium

Tel.: +32-2-646-2626
Fax: +32-2-646-2926
Email: a.heijn@elsa.org
UBS bruxelles
BIC: ubsafrpppby
Account: 00010087150
IBAN: be76 3000 4001 5300

Albert Heijn
Vice President Marketing

Letterhead and Business Card

ELSA International
239, Boulevard Général Jacques
B-1050 Brussels, Belgium The set-up of the letterhead, with the word/figurative mark cen-
Tel.: +32-2-646-2626 tred on the top of the page, allows for a generous layout – also
Fax: +32-2-646-2926
Email: a.heijn@elsa.org
with regard to the address field at the bottom right of the page.
The corporate design offers both a representative coloured ver-
sion and one in shades of grey which can also be used as master
copy. Furthermore one could use Times New Roman instead
of Garamond and Arial instead of Helvetica for correspond-
ence utilizing the letterhead, note paper, memo and fax sheets.
One should however note that Times and Arial typefaces show
bigger variances in their positioning and therefore convey a less
organized picture than Garamond and Helvetica.

The business cards are organized according to a consistent grid

with reference to the print space in two columns. They are the
size of bank cards (85x55 mm).

The word/figurative mark is to be found at the right bottom,

with however the entire right space of the card remaining clear.
Austria • Belgium • Bulgaria • Croatia • Czech Republic • Denmark • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Kazakhstan • Latvia • Lithuania • Malta • Montenegro
The Netherlands • Norway • Poland • Portugal • Republic of Macedonia • Romania • Russian Federation • Serbia • Slovak Republic • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom
On the left side of the card one can find the contact person’s
contact data. The data of the organization is at the same height
as the word/figurative mark. At the top, quite prominently, one
can find the person’s name and function (two lines maximum).

22 ELSA Identity Handbook ELSA Identity Handbook 23

 5 ELSA-Logo / height18mm
centered on 105 / 23
186
Stationery grid
5

50 50
ELSA International • 239, Boulevard Général Jacques • B-1050 Brussels ELSA International
239, Boulevard Général Jacques
B-1050 Brussels, Belgium

Tel.: +32-2-646-2626
Fax: +32-2-646-2926
Email: a.heijn@elsa.org
UBS bruxelles
BIC: ubsafrpppby
Account: 00010087150
IBAN: be76 3000 4001 5300

2
6
2

12
Albert Heijn
Vice President Marketing

28,375
ELSA International
239, Boulevard Général Jacques
B-1050 Brussels, Belgium
Tel.: +32-2-646-2626
Austria • Belgium • Bulgaria • Croatia • Czech Republic • Denmark • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Kazakhstan • Latvia • Lithuania • Malta • Montenegro
44 Fax: +32-2-646-2926
The Netherlands • Norway • Poland • Portugal • Republic of Macedonia • Romania • Russian Federation • Serbia • Slovak Republic • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom
Email: a.heijn@elsa.org
287

24 ELSA Identity Handbook ELSA Identity Handbook 25

 24 Stationery arrangement

ELSA International • 239, Boulevard Général Jacques • B-1050 Brussels ELSA International
239, Boulevard Général Jacques
Mr. Albert Heijn, Vice President Marketing Et, vulputat, volobore delesse quatummy non ea con henibh et, sim dolor sum velessi tat, quisissed magna feuipisim num
56 B-1050 Brussels, Belgium
56
ELSA Netherlands Tel.: +32-2-646-2626 doluptat diametue minci tismodit elissen iatumsa ndiat, velenisis non ulput lorem zzriustrud magna adigna feum ing et
Steenschuur 25 Fax: +32-2-646-2926 vent digna feu faciliquis eu feugiamcore veliquat, vent del dionsequis digna faccum nulputpat. Ut prat ilit vent incidunt
Email: a.heijn@elsa.org
NL-2311 ES Leiden am dui bla coreetum dolor alit wis nisim zzriuscil essecte tet veliquat irit, sim duisit luptat incidunt ametue exer sisi.
UBS bruxelles
BIC: ubsafrpppby Acillan drerit augait nisit ulputet, commolor aliquat. Ercilit nullandreet lum quat, con hent dolor ipit prat ilit, veliquis
Account: 00010087150 ad dionullam quip exeraestrud dolobore feuis elessim vullam quamcoreet wismodolenim venibh eum velis acillam zz-
IBAN: be76 3000 4001 5300
rilis alissed min ullan henis autat aut vullupt ationse diam nisl duis am il in velesed modolor eriliquat. Ut nonsequi bla
commy nons nisim zzrit autpatummy nit amet luptat, ver sequam ing ero estie mod dolortionsed tatet dipiscilla feuisi te
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Brussels,16.02.2008 od diatin utate dit laor sed del utpat, quamet in vendignim duip endigna feuguer illandrero dolor ad te magna facin ulla
alisim do essim dolobore velis num vel dolore conse magnissi.
Subject matter Garamond Pro Bold / 10pt / black Nulla feugait lumsan eu feugueros nulputpat, quisim eugait ad tissequat. Ut velit wis eugueraesto consed exero con ut-
patue corting euip eum nos dolessequat.
Wis estinciduis nonsendipisi exerat utat.
132 Od dolutating ea ad erat. Susci estrud ea conulput volore magniam, velisit amet nosto eu faci tisl in henis ex eugiat. In
hendrem zzrit ulputat, cortinc iliquis eugait praessed tatuerit lorem in etuer sis at et la facipsum nos dolor ing ea feugiam,
Dear Albert Heijn,
quissisim ilisis nim niscin hent vel ipsum quisi.
Lorer sustin ero odolore delesenit lortini ssequamet praesecte eugiam dolorem dolorem quam, sum qui tatet volortio
Ore magnibh el ipit iriusto commodiam, quis nulla feuis am vulputat. Luptat. Ostrud ent lorper susci bla faccumsan
dolortin henibh erit in velis nim eugiam, quat, vulput nulluptatie vel dipisit nonsequip eum iure el ilisit nullan velenim
utatet, qui tinim ecte molobore ectem ipsusci ero commod eummy nullaorper si er si.
dolobore moloreros elesto duis aliquat augait niam, quis ecte veros nullum exeraestrud duipsumsan ulla faccum doluta-
Im et ero ecte magnisc iduipis sissequi tatisl del ipissi etum dolumsandre commod do exerillum adio delendio odipit
tum vel dolore veliquat lor ad mincing esse molore enim zzriliquat ulla faccum venim zzrit iril dolore magna aliquat
vent am quat. Cum zzrit ad dolut praesenis ex elendre faccum dolobor ercidunt luptatem vendiat. Wis dunt augait ullum
issent lut at. Unt alit alit iriliquissit aliquat wis nonse diatinis eugiamconse min ullaor sit alis dolestrud et, si.
acipsustin exero consequismod molore tate magnim exero odit aliquam in hendre velisl er se magnit dit veraessequat
Ullam ilisi bla consent luptat dolesto dunt ulla facidunt ercing eugiamconse estrud modiat, si.
acincinis autpat niam quismodolore dolorem venim voloborerit ing etumsandrem doloboreet augait wisl do core eugiam
Nibh exeraesenim vel ilis dunt nullum do dolor sed ming etue magna con venisci liquisi.
zzriliquis erat. Putpat, quipsum alis nibh euguerit augue magna commodolor sum augiatum iureet diamcon ver aliquip
Rud dolorem quat. Cilla feummy nis am del elenim nulla ad tem acillam ex erit iril eui tat vero conse feuguer sustie
eugue tion utem nis elis ea conummo dipsustie veliquam quipit ilit et, vulla ad magnibh exeratuer sum ing enibh estio do
dunt am, si tatet, consequam, conse conullan ut atis nullan volesto delisi tie magnis nostio commolummod tis et pratini
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accum zzrit incil ute feu faccum doloreet praesequissi ea feuisci liquat lute enim nulla facidunt et doleseniam velese ting
illuptat lummodolorem zzrillum erat wisit euis nullam, veros et lobore tat, commy nosto odit loreet, consequam, conse-
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quis nit wisl irilisl utat wis eugiam dolent duis aliquatio core vent nonsed molobore tat la acipisl duipit praesen dignim
con henibh etum zzrit nismod mod dolor at. Na facin veriusto consequate feummolortis et praesent alisi enit praesecte
adipisl ese veliquisi blaor autetueriure vero dions nosto cons et, quamcorer ad magna at, quat, corper sumsan erilla
molore faccum dolorti nissequisit dolum ipit, vullut adionulla con utem voloborercin volore magna aut wisl ing er ing
commolore ming exero odigniat.
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iuscilit iure velit wisl eugait lore minci tem diam dolor alismod tetum adit praestie faccum volenibh eum quisi esequate
facil dolummolorem quam velisi.
faccum vel utet, quat iril utpat, volorem ing eu feugiat lut wis ad modolesto ea aut accum ipis dolore core min ecte con-
Ostio doluptat iuscini scilism odolesent erosto odolumm odigna adit wis dolore vendiam dolendrem irit volore magna
sequat. Gait do od magnisl eugiam euis augue eum euisl in utate duiscidunt aliquam auguero odolort incincin veliquam
facilit am nibh ex ent accum zzriliquam dolore faccum vel et, sit ad eum venim numsan utat, vullam nis exerostis augue
quisl dolore vel dion henit praestrud enibh et wisim aliquipisim inci tat.
eu feu facidunt eu faci bla adiam qui blaortie min henit et, si.
Cum del ullan hent wisissent ip eum ad te ming et niam, quipis doluptat venis diat irit ilis nostis at adio dignibh et do-
Ommod tationsed enisciliquat lore feu feui tiniscidunt lorem iniam duisci eu faccumsan heniat nim zzriure facincilisl
loree tumsand reriustin velismodit adignisi blam, sum nim irillam doloreet iustrud dolessit ea commy num dolor sequis
duismolor incipisi tat. Ut non utate
nulputpatin etue feum dip eugait iure magniat lor adit, quamet luptatio et nostie feugiamcor si.
Gue feuguer ipit, si. Ibh ectem incip eugait praesenim el utatis dolobore deliquisit atisl ulluptat dolore conse dit la fa-
cidunt nullaor iurem nosto dolum augait dolorer cidunt ipit, sed dolore faccumsan ver ad magna feum del exeros nullan
Yours sincerely Garamond Pro Regular / 10 pt / black
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Austria • Belgium • Bulgaria • Croatia • Czech Republic • Denmark • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Kazakhstan • Latvia • Lithuania • Malta • Montenegro
The Netherlands • Norway • Poland • Portugal • Republic of Macedonia • Romania • Russian Federation • Serbia • Slovak Republic • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom

24 24 24

26 ELSA Identity Handbook ELSA Identity Handbook 27

 Envelopes

Envelopes

The organisation of the envelopes follows the one of the business

cards. The word/figurative mark is placed at the right bottom of
the envelope (in relation to the position of the window).

28 ELSA Identity Handbook ELSA Identity Handbook 29

 ELSA ELSA
International Focus Programme The European Law Students‘ Association
Intellectual Property | Resources Guide

ELSA
Annual Report 07 | 08
ELSA International Focus Programme

ELSA Organisation Profile

ELSA Annual Report

ELSA Identity Handbook 1

Folder and flyer

Folder und Flyer im DINA4-Endformat.

30 ELSA Identity Handbook ELSA Identity Handbook 31


The NEW International Focus Programme
The idea behind the International Focus
Programme (IFP) is to have a specific theme for
the whole ELSA Network to focus its efforts on
over a fixed term.
The theme covering a ‚hot legal topic‘ should
give ELSA the chance on Local, National and
International Level to have an impact on law
students and young lawyers, society and the
international community.
Corporate Design samples
The world’s largest
ELSA
independant law students’ association
Be part of the network!
Throughout the ELSA Network, consisting of
Groups in 36 European Countries and more than
220 Universities, approximately 60 International
Events on different legal topics are being organized
every year.
This brochure provides information on a collection
of 9 International Events taking place in Autumn
International Events 2008
and Winter 2007- 2008.

In ICM Prague, “Intellectual Property Law”

was chosen as the new IFP topic. The duration The NEW International Focus Programme The world’s largest
ELSA
of the new IFP is between 1st November 2007 independant law students’ association
and Spring ICM 2009 and the final result of the
Corporate Partners of ELSA International:
The idea behind the International Focus Be part of the network!
IFP will be a conference and a publication. The Programme (IFP) is to have a specific theme for Throughout the ELSA Network, consisting of
preparations for the implementation of the new the whole ELSA Network to focus its efforts on Groups in 36 European Countries and more than
IFP will be presented in ICM Reggio di Calabria. over a fixed term. 220 Universities, approximately 60 International
Events on different legal topics are being organized
Should you have any contributions about the The NEW International Focus Programme The world’s largest
The theme covering a ‚hot legal every year. ELSA
implementation of the New IFP, please do not independant law topic‘ should
students’ association
hesitate to contact ELSA International: The idea behind the International Focus give ELSA the chance on Local, National and Be part of the network!
elsa@elsa.org Programme (IFP) is to have a specific theme for International Level to havethe
Throughout an impact on law consisting of
ELSA Network, This brochure provides information on a collection
the whole ELSA Network to focus its efforts on students and young
Groupslawyers, society and
in 36 European the
Countries and more than of 9 International Events taking place in Autumn
International Events 2008
over a fixed term. international community.
220 Universities, approximately 60 International and Winter 2007- 2008.
Events on different legal topics are being organized
The theme covering a ‚hot legal topic‘ should In ICM Prague, “Intellectual
every year. Property Law”
give ELSA the chance on Local, National and was chosen as the new IFP topic. The duration
Organising an international event?
International Level to have an impact on law of the new IFPThisisbetween
brochure1stprovides
November 2007 on a collection Corporate Partners of ELSA International:
information
Want to promote it for the Network to see?
students and young lawyers, society and the and Spring ICM of 92009 and the fiEvents
International nal result of the
taking place in Autumn
IFP will be a conference International Events 2008
Just send us an event specification form and we will ELSA International international community. and Winterand a publication.
2007- 2008. The
make sure that your event reaches the eyes of our 239, Boulevard Général Jacques preparations for the implementation of the new
members! B-1050 Brussels, Belgium In ICM Prague, “Intellectual Property Law” IFP will be presented in ICM Reggio di Calabria.
Phone: +32-2-646-2626 Fax: +32-2-646-2923
was chosen as the new IFP topic. The duration
More information: www.elsa.org/events E-mail: elsa@elsa.org Website: www.elsa.org Should you have any contributions about the
of the new IFP is between 1st November 2007 Corporate Partners of ELSA International:
and Spring ICM 2009 and the final result of the implementation of the New IFP, please do not
IFP will be a conference and a publication. The hesitate to contact ELSA International:
preparations for the implementation of the new elsa@elsa.org
IFP will be presented in ICM Reggio di Calabria.

SEPTEMBER Best of ELSA Autumn

Should International
you have Council Meeting
any contributions about the
Poland-Human Rights Training Week Date: 21-28 November 2007
ELSA Hungary National Council Meeting implementation of the New IFP, please do not
ELSA Conference on “International Private Law” Date: 8- 14 October 2007 to Reggio
Place:
hesitate contactdiELSA
CabriaInternational:
– WTO Law Place: Wroclaw, Poland Working Language: English Organising an international event?
elsa@elsa.org
Working Language: English Contact Information: Francesco Creaco Want to promote it for the Network to see?
Date: 28– 30 September 2007
Contact Information: Agata Pińska frcreaco@elsareggiocalabria.it
Place: Szeged, Hunagary
agatapinska@o2.pl ELSA International
Working Language: English, Hungarian Just send us an event specification form and we will
Phone: +48 663 880 174
Contact Information: Deilinger Viktória make sure that your event reaches the eyes of our 239, Boulevard Général Jacques
www.bestofelsa.eu DECEMBER
deilinger.viktoria@elsaszeged.hu members! B-1050 Brussels, Belgium
Phone: +363 0225 1955 The Mt. Kopaonik School of Natural Law
European Convention of Human Rights Organising an international event? Phone: +32-2-646-2626 Fax: +32-2-646-2923
www.elsaszeged.hu Law, Snow and Fun
Pan European Conference
WantDate:
to promote it for the Network to see? More information: www.elsa.org/events E-mail: elsa@elsa.org Website: www.elsa.org
10 Years of ELSA Republic of Macedonia 12-17 December 2007
”Law: Do it the Macedonian way” Place: Kopaonik Mountain, Serbia
ELSA Weekend Celebration Date: 25-28 October 2007 Just send us anLanguage:
Working event specificationEnglish
Serbian, form and we will ELSA International
10 years ELSA Republic of Macedonia Place: Skopje, Republic of Macedonia
makeContact
sure that your event reaches
Information: the Nikolic
Aleksander eyes of our 239, Boulevard Général Jacques
Working Language: English
Date: 28– 30 September 2007 sasabenic@yahoo.com
members! B-1050 Brussels, Belgium
Contact Information: Dragana Kiprijanovska
Place: Skopje, Republic of Macedonia Phone: +381 6389 82 552 Phone: +32-2-646-2626 Fax: +32-2-646-2923
vpsc_elsa_rm@yahoo.com
Working Language: English www.elsa.org.yu
Phone: +389 7595 4882 More information: www.elsa.org/events E-mail: elsa@elsa.org Website: www.elsa.org
Contact Information:
Website: www.elsa-rm.org.mk
Martina Smilevska and Zorica Velkovska
vpstep_elsa_rm@yahoo.com; JANUARY
vp_rm@yahoo.com
NOVEMBER International Presidents’ Meeting (IPM)
Phone: +389 7087 1960, +389 7072 7000
www.elsa-rm.org.mk Law and Development Date: 30 January- 3 February 2008
Law as a resource and barrier of development Place: Mavrovo, Republic of Macedonia
Working Language: English
Date: 9-11 November 2007
OCTOBER Contact Information: Mila Isakovska
Place: Passau, Germany
president_rm_elsa@yahoo.com
ELSA Spain Training Week Working Language: German
www.elsa-rm.org.mk
Contact Information: Nina Prantl
Date: 1– 7 October 2007
seminar@elsa-passau.de Folder and flyer
Place: Seville, Spain
Phone: + 49 (0) 1733 884 373
Working Language: English, Spanish
www.elsa-passau.de
Contact Info: Guillermo de la Torre Rodriguez
trainingweek@elsaspain.org Folders and flyers in the DINlong- final trimmed size are or-
Phone: +34 606 09 30 50
www.elsaspain.org ganized according to the layout of the A4 brochures. As for the
choice of the images, the chosen material needs to be suitable
for the resulting portrait format of the front page.

32 ELSA Identity Handbook ELSA Identity Handbook 33

 Images

Students in relaxed atmosphere

Students enjoying their studies

Young but ambitious people in a fresh fashion

Pictures convey messages on a subconscious level. They talk to

the observer on an emotional basis. Therefore it is of utmost
importance that the pictures are selected with meticulous care.

The pictures need to be perceived as credible. One should be

able to clearly associate the people and situations shown in the
Confident students picture with the ELSA members’ reality.

16 ELSA Identity Handbook ELSA Identity Handbook 17

 Synergy magazine

Editorial deisgn

Offering Synergy, ELSA provides a magazine to its members

which clearly outclasses comparable products from student en-
vironments. Therefore, this publication deserves particular at-
tention in the scope of the development of a new corporate de-
sign – as it also addresses interested non-members. The generous
design of the cover and the inside as well as the clear separation
of the cover story and additional articles is to be emphasized.

36 ELSA Identity Handbook ELSA Identity Handbook 37

 Format: 210 x 280
Synergy Grid
6 10

20 20

SYNERGY magazine
Helvetica New 75 Bold / 9pt / black 25,375 Window of opportunity Helvetica New 75 Bold / 16pt / Standard blue
Introducing Albert Heijn

35,75
Magazine of The European Law Students’ Association
No.00 · II-2007 Garamond Pro Italic / 7pt / black
A look into an intersting career

What a wonderful world…

ELSA’s new web portal is now online! Garamond
34pt / grey
Pro Italic
To od do doloborper sim iure tat eui tie commodo odignisse velisit nis at. Ut wis el exeril eui essed dolut
A day in the life of a Japanese,
a US and a Palastinian law student praestrud et nit iliquatisit iurerci et ullamet wismolortis aliquat incincing eum irit, qui tissi elisl et ad
7,25
Garamond Pro Italic / 10pt / black dipsum nim iustincin eugait lobor si er senit aliqui te dolor si. Garamond Pro Italic / 12pt / black
Line Spacing 14pt Apply now! Line Spacing 16pt
The ELSA Moot Court
Competition on WTO Law

85

Spacing around Captions:

the box: 3mm Garamond Pro Italic / 9pt / black
Line Spacing 12pt
bottom of
author-box To od do doloborper sim 4
alligned to Milena Djaletic, iure tat eui tie commodo
line 4 of the VP Marketing, odignisse velisit nis at.
copytext ELSA Montenegro
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dolut praestrud et nit
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4 heniscilit nullaore dolobortinim zzriure dit
incincing eum irit, qui tissi elisl et ad dipsum nim adipisim volenibh et ulla facipit luptat
nim iustincin eugait lobor si er senit aliqui accum dunt acilla cor iriustie do elis diat,
Dolobor incin heniscidunt nullute min endrer
te dolor si. Sumsan ea atem nonulla feugue sit velenim eugiatet nit ute molore et praesed quat, vero essit venismo loborero consecte
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Helvetica New 75 Bold / 12pt / black
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Window of opportunity: min. 6
tem veliqua tueros doluptat.Ibh erit wisl ing ipit delenibh er secte commolobore dolobor
ELSA’s new web portal online! ea con henisit praese dolesequat. Ommy nit atie conum do enim iriure etum non venis acincipsum estrud dolor alit euis augue
delit in hent lutpatie modolor susto ero exer alisit aci blaorem
verillamet, quat. Ut augue feummodipsum amconsectet utatis
Garamond Pro Italic / 22pt / black zzrilla feugue min hendigna adipsum modolestrud tionsenisl
nit nismodio dunt luptat ute faci tetue del inisim quis nosto
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dolessismod dolore conulput praesseniat exer se dolorer aliquipit
wisci er sit la facipsustio od et lut lore magna faci blandio dolore
minit wisim zzril diam diamconsed ea facin eu faccum vel et, senit More information than ever
velessed magna faccum dolessi blandrem diate magnim vendre Dolobor incin heniscidunt nullute min endrer sit velenim eugiatet
volobor aliquam ad elisl ilisis augiam do commy nis eraesto con nit ute molore et praesed tie tiniam, veliquamet wismodolor
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Helvetica New 75 Bold / 10pt / black nim zzrit, suscilit, quat velenibh elesed eros aliquissi blan erit
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luptate min ut nosto od eu feuipisci bla feugiatue tatue dion lore modio digna commolo rperos augiam, sim vel eratue ming

10 10
5 5 6 6 SYNERGY magazine
Foliation Identifier
Helvetica New 95 Black / 6pt / grey Magazine title / height 2,522 mm

ELSA-Logo / height18mm 10 Copytext: 10

5 centered on 105/260 5 Garamond Pro Regular / 10,5 pt / black
38 ELSA Identity Handbook ELSA Identity Handbook Line Spacing 14pt 39
ELSA International
239, Boulevard Général Jacques
B-1050 Brussels, Belgium
Phone: +32-2-646-2626 Fax: +32-2-646-2923
E-mail: elsa@elsa.org Website: www.elsa.org
40 ELSA Identity Handbook