Choo Sense-Making KM

Model

Group Members
Muhammad Faisal Tahir
Zeenat Fatima

Sense Making Model

Sense Making Model

Stress on the importance of sensemaking,

knowledge creation, & decision making

Focus on how information elements are
selected and subsequently fed into
organizational actions

Sense Making

Sense Making
Identify priorities & filter the information
Construct interpretations by exchange &

negotiate information (within oneself)

Combine with previous experience

CHOO Model
Sense making consist of 4 integrated

process (Weick, 2001)

Ecological change (environtment)
Enactment (construct, rearrange, clarify,
single out)
Selection (interpret & rationale changes)
Retention (provide the organization with
new experiences)

Knowledge creating

Viewed as the transformation of personal

knowledge between individuals through dialogue,

discourse, sharing, & storytelling.
Directed by a knowledge vision of as is (current
situation) & to be (future, desired state).
Widens the spectrum of potential choices in
decision making by providing new knowledge &
new competencies.
Feeds the decision-making process with innovative
strategies that extend the organizations capability
to make informed, rational decisions.

Decision making

Situated in rational decision-making models

that are used to identify and evaluate

alternatives by processing the information
and knowledge collected to date.
Bounded rationality characterized by
individual use of limited information
analysis, evaluation and processing,
shortcuts and rules of thumb (sometimes
called heuristics), and satisficing
behavior, which means it may not be fully
optimized but it is good enough.

AUDIENCE PARTICIPATION
Think for a while
Pick one of many important experiences in Ur life which

require your decision making skills

What did you do?
How did you think it over?
What is the reason for Ur decision?
How that decision affect Ur life afterward?
Is it the right or wrong decision?
What you learned from the situation ?
Do U think its worth to share as an valuable experience?

Conclusion
The strength of Choo KM model is the

holistic treatment of key KM cycle

processes extending to organizational
decision making, which is often lacking in
other theoretical KM approaches. This
makes the Choo model one of the more
realistic or feasible models of KM, for the
model represents organizational actions
with high fidelity