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Mary Hughes

30 sec Branding Radio


Spot Title: White Christmas Yankee Candle
Audience: Females 18-30
Creative Approach: Persuasive
USP: Feel like youre on an Island
Call to Action: Go to Bath and Body Works and buy perfume
MUSIC: CARIBBEAN MUSIC
SFX: WAVES CRASHING
SFX: BREEZE
SFX: SEAGULLS

HUSBAND (ECHOED): Sweetie?


HUSBAND (ECHOED): Honey were going to be late!
SON (ECHOED): Mom!!
KILL SFX:
MOTHER: Oh whoops sorry. Lets go!
ANNOUNCER: Feel like you're on vacation anytime with the new Tahiti Island Dream Perfume
from Bath and Body Works. One spray and youll be on your own private island.
MUSIC: CARIBBEAN MUSIC
SFX: WAVES CRASHING
SFX: BREEZE
SFX: SEAGULLS
ANNOUNCER: Paradise is just a spray away

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