Marketing 1: Principles of Marketing

MTWTH (10:00 AM 12:00 NN)

Mrs. Corazon B. Sombilon, MM
Reference: A Worktext in Principles of Marketing
REPORTING
Name
Topic
Page
Consumer Behavior: The Psychology of
Abello, Stephanie V.
39-40
Marketing
Four Main Application of Consumer
Cabalunan, Mekie D.
40
Behavior
Cal, Christian Airrol
Consumers Need, Purchase Patterns
41-42
Centillo, Jacque Paolo
Interpreting Consumer Behavior
42
R.
Clapano, Isidina Marie
Influencing Consumer Behavior
43
Comendador, Mae C.
Range of Alternative Models (AIAPR)
43-44
Cuta, Charlene D.
Three Majors Step in Target Marketing
47
Dalagan, Jeanyca B.
Levels of Marketing Segment
48
Espiloy, Evannie Queen
Ways of Segmenting the Market
49
U.
Fabela, Marimar
Market Targeting
50-51
Galo, Astral Faith J.
Market Positioning
53
Identifying Possible Competitive
Galo, Shinedell B.
53-54
Advantages
Gaslang, Mary Luo
Marketing Mix
56-57
Gubat, Novemar Babes
Levels of Products
60
A.
Lendio, Ralph Miku
Lirazan, Clarisse Joy
Loma, Kaneesha Feen
T.
Mangle, Crystal Mae A.
Mann, Stephanie Leigh
Mende, Dairymple B.
Mende, Yvonne Ryss B.
Mori, Shaquille S.
Orillo, Marlon M.
Pausta, Geanlene F.
Perez, April Joy A.
Quilatan, Danica Joie B.
Rojas, Christine Joy P.

Product Classification: Classification of

Consumer Goods
Major Product Line Strategies
Product Brands, Trademark & Labels ;
Classification of Brands

Characteristics of Goods Brand Name

Importance of Branding for Sellers
Trademark and Trade Names: Labels, Type
of labels
Packaging
Price, Factors to Consider in Setting Prices,
Internal Factors Affecting Pricing Decision &
Marketing Objectives
Marketing Mix Strategy, Costs, Cost at
Different Vols. of Product, Cost as a Function of
Learning Experience & Orgtnal. Consideration

External Factors Affecting Decision

General Pricing Approaches
Pricing Strategies Market Penetration
Pricing
Product Mix Strategies Price Adjustment
Pricing

60-62
63
64-65
65-66
66
67-68
68-69
75-76
77-78
79-80
80-82
83
83-84

Rosillo, Mariel
Samijon, Aldrin M.
Serafica, Philip John
Solon, Jing Ermie S.
Stella, Anna M.
Tejada, Careen
Ubaa, John Jolits
Waling, Darsheilyn L.

Discount and Allowance Psychological

pricing
Promotional Pricing International Pricing
Promotion The Communication Process
Promotion Mix
Steps in Developing Effective
Communication
Designing the Message Message Format
Selecting the Communication Channels
Establishing the Total Promotion Budget &
Deciding on the Promotion Mix

84-85
86-87
90-91
92-93
93-95
95-96
97
98-99