Trn chin gia Tn Hip Pht & nhng

thng hiu Viet Nam

Hin ti, cha c Cng Ty Vit mnh vt ln c vi Tn Hip
Pht v sn phm nc gii kht khng gas. V chng nhng tung ra nhng
mt h ng nc ung gii kht thn thin m cty cn quan tm nhiu hn
na n tn hip pht gu & nhu cu mi lc 1 cao ca ngi dn v 1 mt
h ng va m bo va tt cho sc khe. Vi xu th hi nhp & cnh
tranh cc k c lit nh l hin nay, nhng hng nc ung gii kht cn
phi tm kim cho chnh mnh 1 hng i ring, 1 im mnh chim
gi th trng.
Cty Tn Hip Pht c th nh lp nm 1994, tin thn l nh my bia Bn
Th nh. Nh hiu r nhu cu ca khch h ng chnh v th cng ty thay
i hnh thc t sn xut bia sang l m nc gii kht cho khch h ng VN.
Trong nhng nm qua, hng nhiu ln nhn c thng hiu h ng VN
cht lng cao do ngi dn bnh tn hip pht chn.
c c s chi li nh hin gi chnh l s ni lc ht sc to
ln ca to n b nhn vin bn trong cng ty Tn Hip Pht x l vic
vt v ci bin gi tr sn phm, ho n thin h thng, ci tin
quy trnh th nh phm c th mang ti cho ngi mua cc mt h ng tiu
chun nht, m bo nhu cu nhiu nht ca ngi dng trong khuynh
hng s dng nc gii kht hin nay. Bt u cho s th nh cng
l mt h ng nc ung tng lc number one cng bi bit c th
hiu v dng nc ung c o, tin dng, mc gi ph hp. Tip
sau chnh l sn phm tr xanh khng c trnh l ng v o nm 2006.
Loi nc n y to c ting tm v cng ln khi t c s
phn hi nhit tnh ca ngi tiu dng..
S bc ph nh hng rt l nhiu n thin hng dng nc
ung gii kht ca ngi dng Vit. y l sn phm khng ch n
thun l gii kht m cn phi hu ch cho sc khe na. Sau th nh cng
rc r t Tn Hip Pht, nhng cng ty trong nc cng nhiu ln trnh
l ng cc loi nc ung n t tr xanh song khng c th nh cng do
sinh sau mun & khng to c sc hp dn.
Mc d vy cng c sn phm ra i sau nhng m cch tip cn ca mnh
kh l thng minh khi m nhn thy rng thng hiu Tn Hip Pht s dng
chai nc 500ml tng i to khng phi ngi n o cng dng to n b.
Chnh v vy C2 chn la chai c th tch b hn 360ml & chin lc qung
b rng ri do y c coi l mi e da vi tr xanh khng
Tn Hip Pht. THP cng nhn thy c sc p t cc i
th, nht l vic cc i th & ang lin tc tung ra dng sn phm
tng t nhng gi th nh thp, nh mnh v o th trng phn phi
tranh ua cng vi cc sn phm ca cty. Nn THP khng ngng ci
thin cht lng sn phm cng nh v ngo i cho ng nht cng
vi th hiu ngi dng hin nay.