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  • Air Asia

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    Divine Adeban Fanged
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    VISION To be the largest low cost airline in asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. STRENGTHS Low-Cost Strong Management and Partnership Good Utilization of IT Long-list of Destinations Good Safety Record. OPPORTUNITIES Rising number of the Asian Middle class Restructuring of Malaysia Airlines.

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    AirAsia

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    VISION To be the largest low cost airline in asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. STRENGTHS Low-Cost Strong Management and Partnership Good Utilization of IT Long-list of Destinations Good Safety Record. OPPORTUNITIES Rising number of the Asian Middle class Restructuring of Malaysia Airlines.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    15 views20 pages

    Air Asia

    Uploaded by

    Divine Adeban Fanged
    VISION To be the largest low cost airline in asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. STRENGTHS Low-Cost Strong Management and Partnership Good Utilization of IT Long-list of Destinations Good Safety Record. OPPORTUNITIES Rising number of the Asian Middle class Restructuring of Malaysia Airlines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    SWOT Analysis

    About
    Weakness

    Strengths

    Opportunities

    Threats

    INSERT BRIEF

    HISTORY (?)

    VISION
    To be the largest low cost

    airline in Asia and serving the 3


    billion people who are currently
    underserved with poor
    connectivity and high fares.

    MISSION
    To be the best company to work for whereby

    employees are treated as part of a big family


    Create a globally recognized ASEAN brand
    To attain the lowest cost so that everyone can
    fly with AirAsia
    Maintain the highest quality product, embracing
    technology to reduce cost and enhance service
    levels

    About
    Weakness

    Strengths

    Opportunities

    Threats

    STRENGTHS
    Low-Cost

    Strong Management and Partnership

    Good Utilization of IT

    Long-list of Destinations

    Good Safety Record

    About
    Weakness

    Strengths

    Opportunities

    Threats

    WEAKNESSES
    Has a lot of complaints from customers.

    About
    Weakness

    Strengths

    Opportunities

    Threats

    OPPORTUNITIES
    Rising number of the Asian Middle class

    Restructuring of Malaysia Airlines

    About
    Weakness

    Strengths

    Opportunities

    Threats

    THREATS
    Aircraft-related accidents; missing aircrafts

    About
    Weakness

    Strengths

    Opportunities

    Threats

    SOURCES
    "Tony Fernandes" by lastsham - airasia. Licensed under CC BY 2.0 via

    Commons - https://commons.wikimedia.org/wiki/File:Tony_Fernandes.jpg#/
    media/File:Tony_Fernandes.jpg

    http://time.com/3647954/airasia-qz8501-need-to-know-missing-plane/
    https://

    sg.news.yahoo.com/government-nowhere-seen-while-air-asia-saves-dropp
    ed-130400201.html

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