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Homework Marketing Strategy
Homework Marketing Strategy
- Help your top managers gain a more global outlook by rotating them
abroad. Make this an important aspect of earning a promotion.
"Ensure a dual, simultaneous focus"
- A global companys incentive system should encourage managers to
focus both on the worldwide business and their own internal rea or unit.
Dont allow them to favor one above the other.
"Develop incentives and feedback mechanisms"
- Monitor performance to ensure that managers are meeting corporate and
regional goals.