Behaviours

Frequency of creating booklist

Seldom ------012---------------------3--------------- Often

Frequency of going to bookshop

Seldom ------01-------------2----------3----------- Often

Ability to use self-serve machine

Weak -----------------------------------------0123 Strong

Money spent on text books

Less 01----------23------------------------------- More

Willing to buy in store

Not willing 0123---------------------------------------- Wiling

Lucas University Student

Purchase books in retail
is time-wasting

Behaviours
Frequency of creating booklist
Seldom ------0-------------------------------------- Often
Frequency of going to bookshop
Seldom ------0------------------------------------- Often
Ability to use self-serve machine
Weak ----------------------------------------------0 Strong
Money spent on text books
Less ---------0-------------------------------- More
Willing to buy in store
Not willing 0---------------------------------------- Wiling

Lucas is currently second

year uni student and his
major is IT. Thus, he is
good at using kinds of
technology. His major
requires to buy a lot of text
books. Hence, he needs to
create book list but not
very often, only at each
semester. Though he needs
buy a lot of text books, he
prefers to get them online
rather than buy them in
store. Because purchasing
online can save his time,
and get much cheaper
price.

Key Characterises
1. Age 18-40
2. Is tech savvy
3. Prefer reading
online
4. Unwilling to buy in
store

Goals
1. Get the text books
as cheap as
possible
2. Save time

Scenario sketching

1.
2.
3.
4.
5.
6.

Go to Store
Find the kiosk
Input the book names which are customers wanted
Get the information about location of the books
Go to find the target books
Pay for it