PROJECT SCHEMATA (MAZANNA, PRA

AND

LOUNGE)

Competitor Landscaping- Understanding the competitors of each of these in respect of their USP,
price, channels of distribution and additional parameters.
POP (Point of Purchase) branding initiatives adopted by the competitors.
Margins offered to the various stakeholders in the distribution channel- Stockists, Wholesalers and
Retailers.
Studying the trade schemes offered with respect to:
QPS- Quantity Purchase Scheme
VPS- Value Purchase Scheme
Seasonal Variation
SWOT Analysis of Mazanna, Pra and Lounge
Developing GTM (Go To Market) Strategy
Unorthodox/Innovative/Guerilla Marketing techniques and ways for promotion.
Target location for the introduction of the products with proper justifications.
Formulating creative and innovative schemes(trade and consumer) for promotion
List of distributors with contact details
Contact list of standalone retailers, hypermarkets etc.
Market Research on the consumption pattern and buying behavior
Development of Terms of Trade for entry across various chains
Cycle time for dispatch, credit cycle, relationships and other requirements if any