relay sY Nl 05 fio CHRISTMAS LIGHTS We bring good things to life. a acon aGE Christmas lighting can help keep your business growing profitably. The value goes on and on... so do your big extra margins. ... A heritage of quality. GE sets the standard by which other brands are measured «= Consumer satisfaction and repeat sales are guaranteed by @ GE average cefective rate of less than 1%. + 100% eredit on consumer returns made for any reason eliminates costly detective losses for you “AGE sets are UL approved and exceed proposed Consumer Products Safsty Commission standards. ...A record of reliability. Many of the same features that insure extra safety in the GE Tine, also add an extra dimension of durability and reliability. + Molded plugs and sockets on standard sets. {Double crimped wire and jon on midget sete. ‘And to make sure your customers get all the quality built in to every GE set and bUIb, we have a rigid product testing program. + Domestically manufactured types are 100% inspected and tested before packing. They are also subjected to a separate ‘quality audit inspection before packing, « Imported types are continuously tested “on-site” to meet GE {quality spectications. In addition, samples from each day's production are air shipped to GE for further testing. AS Product arrives in the U.S., samples from each shipment are Checked — deviation from GE standards causes rejection of the entire lot . .. A history of innovation. GE Research and Development consistently delivers new product firsts like: Energy saving C7 and C9 standard bulbs. Safety fuse system for all midget sets. + UL approved midget sets + Coo! Bright standard bulbs. 1 120V twinkle lights. + Vivid outdoor transparent bulb coatings. {Safe molded midget sot sockets. ‘Plus, the exclusivity of the GE monogram and the unconditional GE consumer guarantee on all midget and standard sets. “Burgoyne Mass Merchandiser StudyTable of Contents GE* Extra Margin of Quality 2 Advertsing Support 3 Merry Midget Indoor/Outdoor Straight-Line Light Sets Fanci 4 UTL220 20 Tinsel Ligts Uxt2-8) 50 Lights § UCL2-10 10 Canale Lights SPL2-30. 30 Petal Lights Two-Pin Base Sets SBL2-10 10 Bubble Lights 812-20" 20 Lights 6 — SICL2-20 20 Icicle Lights Si2-a0 20 Lights 8 22-20% Three-way Flasher Lights Wedge Base Sets aria Toere ees 7 RTL2-10" Rainbow Topper ea 7 TTL2-10 Tinsel Topper ANL2-10. Heavenly Ange! Merry Midget Replacement Bulbs Two-Pin Base F-20795 Flasher for twinkle R212 For 10- to 1S-light sets ang 50 effect “Three-way 30-light Flasher set 12 Wedge Base 2.20 For 18-19 29-lighi sete’. 12 W2-20 For 18- to 20-ight sts. 2.35/60 For 30- to S0-light sels -. 12 W2-35/50_ For 30- to 50-ight sete. C-5/50 Clear bubs 32 W2-35/50CL Clear bulbs ROGAF Safety fuse bulb 12 W2SAF Safety fuse bulb Standard Light Sets Indoor/Outdoor Ger s08 eon Bright {1751800 15 Glow erght Otr-2508 25 Goo Bright 1¢ U2866 25 Glow Brant Str2860 28Glow erg 1S Ocageer OLAsrW 8 Two Sngni soc 8 Owe oa, Indoor Ste2566 25 Glow sight (FSC 15 Coo! Bright te OLSTerW 18 fwinkle Bnahi 72868 25 Goo! Bright 1S OLe2EMB_ 25 Mery Engh Indoor Specialities Lighted toe Lighted Candies UPtoLt o-Light St 20. GALT Light Candalior CALT- Light Candolier CALT-S S-Light Candolier Standard Replacement Bulbs Indoor Outdoor Outdoor GrLASt Lighted too 20 G6 Glow Bright Gr-c8. Gaol Bright 2 CSB Mery Srunt Sree Glow eam Getw Mwinkte Bight Srtw Twink Bight coc ae Prepacks and Displays Bul Prepacks Light set bispiays Mined Rt ery Midget C8015 Standard Set Floor Courter Daplay 8 Display 8.230 Floor Diapay’ 26 utawores merry mgt loa? BeHA Counter Dsplay as Display Special Sections Repro Art Material 28 How to Use Repro Ant and Order Sales/Dstnbution Centers 2 ‘tom Order Form 20 GE Corporate Sales Support 13 18 8 18 8 19 19 21 2 21 23 23 23 Ey 25 29